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May 23, 2008 9:22 PM PDT

Behind the scenes with Loren Feldman

by Dan Farber
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Loren Feldman of 1938 Media is bringing his lampooning brand of humor to Web 2.0 land. It's as if Lenny Bruce landed in 21st century Silicon Valley instead of at Carnegie Hall in 1961.

His humorous and sometimes viciously cutting video interviews and rants, often with a sock puppet named for PR guru and blogger Shel Israel, are becoming cult favorites, sending waves of laughter and shock throughout office buildings and living rooms. In the video interview below I ask Loren about the origins of his recent work and what gives with the Shel Israel puppet.

Check out one of Loren's videos below, where his puppet persona interviews Kara Swisher of All Things D:

See also: 'Fowl' mouths take over the Internet. Yes!!!!

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About Outside the Lines

Dan Farber is the editor in chief of CNET News. He has covered technology for more than two decades, and he previously served as editor in chief of ZDNet, PC Week and MacWeek. Outside the Lines explores the intersection of business and technology.

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