The Open Road

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September 8, 2008 9:07 AM PDT

Bowling alone with the web

by Matt Asay
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Despite some not-so-obvious arguments ("Media that's targeted at you but doesn't include you may not be worth sitting still for"), the transcript for a recent Clay Shirky speech reveals some highly intriguing thoughts. The basic gist is that society's collective crises of togetherness give way to more productive management of such crises. We learn how to cope with rising complexity, in short.

Shirky argues that gin was society's early response to the Industrial Revolution ("I can't deal with this, I'd better drink"), and that modern society's response to modernization (More people entering the workforce, etc.) is the sitcom ("I can't deal with this, I'd better watch TV"). I don't know that he's pinpointed the correct "outlet" on our frustrations, but it makes sense that it would take time for societies to effectively channel abundance.

Chris Anderson comments on Shirky's speech, suggesting that "it takes a generation or two to figure out how to properly use some resource that used to be scarce but is now abundant. In this case that resource is time...." Anderson believes we've found our way beyond the TV to "fill [our time] more productively, and to greater satisfaction."

I'm not so sure. In fact, I think the opposite is happening, at least in my life. I've already commented once on my addiction to the web. Unfortunately, my kids are learning the same addictions from me and from my wife.

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June 13, 2008 7:07 AM PDT

The Enterprise 2.0 mishmash of muddle

by Matt Asay
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I didn't attend the Enterprise 2.0 Conference this year, but judging by Jeff Whatcott's commentary, I'm not sure I missed much.

It would appear that the Enterprise 2.0 world is still recycling the same froth in an attempt to stand out. Here's what Whatcott had to say:

I spent some time checking out the competition to benchmark our messaging and functionality. I was struck by how thoroughly undifferentiated the pitches were. Everyone was giving essentially the same demo, talking about the same functionality and use cases.

Internally, I heard from Jean Barmash on the Alfresco consulting team who echoed Jeff's comments:

Walking around the exhibition floor, it looked like everybody was offering very similar stuff--big focus on "communities"--creating them, managing them, etc.

It feels like we're in the early stages of Enterprise 2.0. Let's call it Enterprise 1.8 where everyone is showing the right slideware and demos, but few, if any, really know how to put it all to productive business use.

Until the money steps in, I think we're going to remain in a curious limbo where "shiny baubles" (a colleague's favorite term) get rolled out widely but for which few pay because no one on the enterprise side has really connected the dots between community, user-generated content, and enterprise productivity/business value.

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About The Open Road

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to the Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is general manager of the Americas division and vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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