I was scratching my head in wonder at the news that Yahoo! and Google are now making it easy for their users to opt out of advertisement targeting. I can't remember the last time I've seen an ad. I installed Adblock Plus a year or so ago and haven't seen an ad since.
No, I haven't figured out how Google and others can make money in the absence of ad. For that matter, who knows how CNET will?
All I know is that ads are a thing of the past for me, on the TV and on the web. It's nice that Yahoo! and Google are kind of, sort of recognizing this. But for the crowd that will be savvy enough to know how to turn off ads (and will read the press that reports on such things), they're already using Adblock Plus.
In other words, Yahoo! and Google, thank you but no thank you. We've already taken care of our ads.
Openads just changed its name to OpenX. OpenadsX is one of my top open-source software picks, given its potential to roil the ad server business. With its competitors (like DoubleClick/Google) taking 40 percent to 50 percent of a Web site's advertising revenue, the company's model of charging peanuts to advertisers to source publishers is a big boon to content publishers, 30,000 of which have signed up to use OpenX.
But after talking with publishers, Openads decided that it could provide more value than advertising revenue:
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OpenAds, one of the world's most exciting open-source companies, just pulled in $15.b million in Series B funding. The valuation represents a major "up-round," say my sources (and I've got really good sources on this one). The round was led by Accel out of its Palo Alto office.
Why is this such cool news? Because OpenAds rocks the online advertising world, shaking up Google's cozy dominance of the industry:
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