Read all 'Virgin Mobile' posts in The Open Road
January 10, 2008 8:25 PM PST
Richard Branson is one to go against the grain, and usually to good effect. He has built a major business empire by taking chances on innovation.
Small wonder, then, that his company Virgin Mobile has selected MySQL to manage a critical component of its business: SMS messaging. According to MySQL's release on Thursday:
Over 500GB [of SMS data] are contained in MySQL data tables, and subject to thousands of queries per second. This solution handles the processing of Virgin Mobile's SMS messaging--where each individual text message can generate over 100 database queries on average (analysis, processing the response, and annual statistics)....[Using MySQL and LAMP]...ensures the operator a significant return on investment compared with a proprietary system.
Virgin Mobile could have chosen MySQL's Community product for this, but it recognizes that mission-critical applications generally require a real company behind them. Hence, the decision to go with MySQL Enterprise. Evaluating MySQL was free; going into serious production for free would be less intelligent.
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