The Open Road

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May 21, 2008 11:25 AM PDT

Google nabs Flight of the Conchords...and developers

by Matt Asay
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Google has been a massive success on the web, but there has long been one key thing missing from its strategy:

Developers.

Steve Ballmer sings to them. Open source increasingly appeals to them. Google? It has seemingly ignored them.

But no more. Google has started firing up its developer outreach programs, doubling down on its bet on the cloud and the need to attract the best and the brightest to create apps on the web.

One way that this (re)newed emphasis on developers is playing out is in Google's I/O Conference. Like last year, Google will hold developer days around the world in different geographies. The biggest one will be a two-day event in San Francisco at the Moscone Convention Center on May 28/29. Google I/O is set to put Google on the map with developers. Oh, and one of my absolute favorite "bands" will be playing: Flight of the Conchords. What's not to love?

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About The Open Road

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to the Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is general manager of the Americas division and vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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