I'm biased on this one, but I had to laugh when I read the Loopfuse blog today. It turns out that Eloqua, Loopfuse's most direct, proprietary competition, is totally unconcerned by Loopfuse as a competitor.
The problem, unfortunately, is that the data says otherwise:
... Read moreLoopfuse has been actively selling to customers and blogging about its successes for nearly a year now. Yet such is the industry - where open source has become so mainstream that we often neglect the rise of truly innovative software - that it's not surprising that IDG missed Loopfuse until now. We forgive you, IDG! :-)
Regardless, if you haven't heard of Loopfuse or started using its (or a competitor's) marketing automation software, you need to correct this fault. Immediately. Here's what it does:
Lead generation products track the activities of potential customers on a company's Web site and use factors like their job titles and activities on the site to assign "lead scores," which help salespeople to target their efforts. The products work in tandem with customer relationship management software.
This is, in part, what open-source Loopfuse (as well as proprietary products like Eloqua) does. It's more than this, though this would be enough.
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I had a call with venture capitalist friend yesterday to talk about Eloqua, Loopfuse, and other demand-generation software. Not being nearly as shortsighted as I am, he didn't want to talk about how open-source companies could benefit from such software, but instead wanted to talk about how non-tech companies could.
It's not the first time I've been struck by my own ignorance, but I really wasn't expecting to have to wallow in it yesterday. :-)
I was then surprised to see a similar perspective in this interview with the founders of Loopfuse:
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