Read all 'EMEA' posts in The Open Road
March 13, 2008 8:34 AM PDT
IBM and others are driving growth outside the US. This will become even more critical as a US recession becomes a near certainty.
It's also why it suddenly makes a lot of sense to be based outside the US if you're a vendor.
Don't get me wrong: there are many difficulties inherent in starting a business outside of the US. The US is the primary market for just about all software vendors, and will be for the foreseeable future, China notwithstanding. If you want to be a serious software player, you have to compete in the US.
But consider the following:
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