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May 12, 2008 11:40 AM PDT

Cisco makes TelePresence personal

by Marguerite Reardon
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Network equipment maker Cisco Systems introduced a simpler, cheaper version of its high-end video conferencing system on Monday.

The new Telepresence System 500 is a less expensive version of the telepresence product Cisco launched in 2006. Cisco's telepresence system was developed using high-definition screens and cameras, array speakers, and high-speed Internet connections to provide crystal clear video conferences that could replace the need for executives to travel halfway around the world to meet with colleagues, partners, or customers. The idea is that if companies can conduct business virtually they can save a whole lot of money on traveling.

Cisco TelePresence 500

(Credit: Cisco Systems)

Video conferencing has become a big part of Cisco's strategy moving forward. Last year, the company acquired online video and audio conferencing company WebEx. While WebEx allows for video conferences to be launched straight from the desktop, it's not meant to replicate in-person meetings. Still, it fits into Cisco's overall strategy, which is to improve worker productivity by allowing people in different locations to collaborate using the Internet.

The original version of the telepresence product was developed for small groups. It requires an entire room be dedicated to setting up the system, and it is expensive. The latest version of the product is expected to appeal to a broader audience and is designed to be used by one person.

The TelePresence System 500 integrates a 37-inch display, camera, microphone array, speakers, and specially designed lighting in a unit that can be placed on a desk, mounted on the wall, or stood on a pedestal in a private office. It will cost $33,900, which is less than half the cost of the most basic version of the TelePresence 1000, which was designed for about two people to a unit.

In addition to taking telepresence down to the personal level, Cisco introduced a version of the product that can accommodate larger groups of people. The Cisco TelePresence 3200 is designed for up to 18 people and is a step up from the TelePresence 3000, which was designed for six people. The 3200 version will cost $340,000, compared with $299,000 for the 3000.

Cisco TelePresence 3200

(Credit: Cisco Systems)

The company said the new Cisco TelePresence 3200 is ideal for company headquarters or large regional offices where large teams need to collaborate. It also is good for remote training.

Cisco has had good success with its TelePresence offering so far. And last month Cisco said it was teaming up with AT&T to jointly sell its telepresence products.

Cisco competes with a slew of companies in this market, including Hewlett-Packard, Polycom, and Teliris. Verizon Business, a unit of Verizon Communications, also sells a video conferencing service.

On Monday, Teliris announced a product designed for "personal" telepresence. Its product lists for $32,500. It also introduced a version for larger groups, which includes two or three screens. It costs between $99,000 and $125,000 and does not require a separate room dedicated to the system.

March 18, 2008 1:16 PM PDT

Al Gore, John Chambers to discuss climate change

by Marguerite Reardon
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Cisco Systems CEO John Chambers is joining the virtual stage with Nobel laureate and former Vice President Al Gore on Wednesday morning to talk about climate change and technology innovation.

Al Gore

Chambers and Gore will use Cisco's telepresence system to communicate with a live audience at the VoiceCon trade show in in Orlando, Fla. They will discuss how unified communications technology, like the telepresence platform, can play a role in reducing carbon emissions, which are impacting climate change.

John Chambers

They'll also discuss other ideas for how businesses can reduce greenhouse gas emissions through innovative technologies and how the technology industry can create a sustainable model for addressing climate change.

The event will be Webcast live starting at 11 a.m. EDT/8 a.m. PDT. And anyone interested in tuning in can register at the Cisco Web site to sign up in advance.

My colleague Martin LaMonica, who covers green technology, will be listening to the Webcast. So look for a blog post from him later Wednesday.

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December 18, 2007 2:12 PM PST

Escape from C-Scape

by Jon Oltsik
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I spent last week in San Jose, Calif., at Cisco System's annual analyst event called C-Scape. Since it snowed twice while I was gone, Cisco could have said nothing and it would have been worth the trip, but John Chambers and Co. made sure to fill the two-and-a-half days with loads of content. Unlike past Cisco events, which could have been held in an MIT engineering lab, this one focused on stuff way above Layer 3 in the old OSI stack. Cisco believes it can continue healthy double-digit growth in the future by focusing on:

1. Phat content: Think Web 2.0 on steroids. "Collaboration" was probably the most popular word of the entire conference followed by others whiz-bang concepts like TelePresence and IPTV. Cisco believes we will see 40 percent-plus growth in Internet traffic through 2011. No longer content to sell pipes alone, Cisco will gladly help customers with new goodies for video conferencing and unified communications.

2. Solutions: Cisco wants to sell the whole communications enchilada. For example, when you buy TelePresence you get screens, microphones, chairs, and tables. Heck, I'm surprised that Cisco isn't including plants and window treatments! To Cisco, TelePresence is still small potatoes. The company is already building new infrastructure for developing countries. Look for Cisco to also work more closely with service providers on managed services in 2008.

3. Software: Software and especially management software, was always Cisco's Achilles' heel. The company reads this loud and clear so it reorganized its software group, purchased application-layer companies like Reactivity and Securent, and brought in a bunch of software heavy hitters. I think Cisco is thinking about a big upside in software moving forward.

4. Hedging its bets: Who cares which switching transport wins out, Cisco plays in Ethernet, Fibre Channel, and InfiniBand, and makes devices that can handle all three. Cisco's purchase of WiMax vendor Navini Networks is yet another example. Cisco wins regardless and can pick its spots to seek control of a market.

The industry used to pick on Cisco for areas of technical weakness or product gaps. Cisco seems to be circling its internal wagons in these areas and then placing bets on the next few communications megatrends. Yes, Cisco still competes with Extreme, F5, Juniper, and Hewlett-Packard but it really has its sights on IBM, Microsoft, and HP. This places the company in a very unique position.

There will certainly be bumps along the way but Cisco has its installed base, global reach, and deep pockets to fall back on. It's hard to see how the company won't grow with these strengths. One more thing about Cisco, it puts on a pretty good analyst event.

August 7, 2007 4:08 PM PDT

Cisco optimistically looks to the future

by Marguerite Reardon
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Cisco Systems' CEO John Chambers said the networking equipment maker is poised to see meteoric growth over the next several years as the Internet enters a new phase.

Like a fortune teller gazing into a crystal ball, Chambers told investors and analysts on the company's fourth quarter earnings conference call for fiscal 2007 that he believes the Internet is about to hit its next wave, which he expects will catapult Cisco's growth to levels it hasn't seen since the early Internet boom of the 1990s.

"The second phase of the Internet will enable collaboration that will dramatically improve productivity," he said. "And it has the opportunity to be an instant replay of what happened for Cisco in the early 1990s, powering our growth for at least a decade."

Cisco generated $1.93 billion in its fourth quarter in fiscal 2007, which ended on July 28th. This was up from a year ago when Cisco generated $1.54 billion in revenue. As for the entire year, Cisco's revenue grew 18 percent to $9.43 billion from $7.98 billion last year. Analysts had been expecting revenue around $9.3 billion.

This growth was largely due to strong sales of Cisco's traditional routing and switching products. But in the future, Chambers said the company sees even more growth on the horizon through emerging businesses focused on collaboration, such as Teleresence, a video conferencing system that actually makes people feel like they are in the same room with people via video, and unified communications, which allows workers to tie together several communications tools.

Cisco's optimistic vision for the future spurred executives to finally raise the company's long-term revenue growth expectations to between 12 percent and 17 percent. Chambers said that growth should be around 16 percent in the first quarter of fiscal 2008. For the entire fiscal year 2008, he told investors to expect between $9.45 billion to $9.55 billion in revenue or 13 percent to 17 percent growth. The previous growth range had been between 10 percent and 15 percent.

"Our momentum is even stronger than it was a year ago," Chambers said. This coupled with the company's consistent growth for the past 16 quarters helped prompt the management team to lift guidance.

Still, at least one analyst, Tal Liani of Merril Lynch wasn't satisfied. He said on the conference call that by his calculations, Cisco could raise guidance even more.

In some ways I have to agree with Liani. Listening to Chambers' talk you'd think he was an evangelical minister talking about the potential for collaboration technologies to deliver Cisco and its followers to the financial promise land. But despite the rhetoric, the company is still being cautious.

That said, I don't think I'd bet against Chambers' prediction for where the industry is headed or the potential for big growth in the long term. The company certainly hit the jackpot during the first Internet boom, and it deftly navigated the downturn, maintaining a strong solid business while looking for new opportunities.

I also think Chambers' predictions for huge growth over the next several years make sense. In the business community, where Cisco has always had a strong foothold, more and more people are using tools like instant messaging and video conferencing to collaborate with colleagues down the hall or across the world. Even consumers are using Web 2.0 technology to stay connected via voice over IP and messaging platforms like Skype or through social-networking sites like Facebook.

Cisco not only hopes to provide some of the tools to make this collaboration a reality, but the company also sells the underlying infrastructure that makes all this Net activity possible. And already Cisco is seeing huge growth. For example, it saw growth approaching 30 percent for equipment sold to phone companies and cable operators upgrading their networks to deliver new collaborative and interactive services.

Video will be the killer application that will drive this growth. Chambers highlighted the company's Telepresence product as an example. This ultra high-end video conferencing system, which comes complete with a specially built room, has been sold to some 50 customers with about 110 Telepresence centers around the world. Chambers said about 60 to 70 percent of the customers have also upgraded their switching infrastructure, compounding the positive results for Cisco.

Cisco is taking the lead in pioneering the use of new Internet technologies, showing customers what can be possible, Chambers said.

"We expect to do with Web 2.0 technology what we did with Internet," he said. "The Internet had been around for years, and we took it and used it to transform our own business to improve productivity. We'll do the same thing with collaboration technology."

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