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June 29, 2007 7:27 PM PDT

To cheers, iPhone docks in San Francisco

by Erica Ogg
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Opening

Apple employees hold photographers at bay just before the 6 p.m. opening.

(Credit: Erica Ogg/CNET News.com)
employees

Apple employees cheer each other on before the first customers are allowed in.

(Credit: Erica Ogg/CNET News.com)

The coronation of the heralded iPhone in America's tech/geek capital began 10 minutes before 6 p.m. as the downtown San Francisco Apple store shed its temporary window drapings to the roar of the waiting hordes.

Oversize iPhones in the windows counted down the minutes as Apple employees began a bizarre ritual. Half of the black-shirted workers formed a receiving line while the other half jogged through the front door to high fives and cheers.

It's go time.

(Credit: Erica Ogg/CNET News.com)

As the countdown clocks in the windows hit zero, employees managed to push back the crush of onlookers and reporters, and the first people in line sauntered through the front door. The crowds cheered and chanted, "iPhone! iPhone!" (Seriously.)

Finally, the first man appeared clutching his prize. The line appeared to move fairly quickly as excited fanboys and girls made their way to the entrance.

June 29, 2007 4:21 PM PDT

S.F. Apple store closes so it can open again

by Erica Ogg
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Apple store closing

A potential customer gets turned away by security.

(Credit: Erica Ogg/CNET News.com)
Apple Store closing

Only Apple employees remain inside the hallowed iPhone temple.

(Credit: Erica Ogg/CNET News.com)

As planned, Apple shuttered its flagship San Francisco Apple store at 2 p.m. today to prep for tonight's first iPhone sales.

Apple employees gawked back at the gawkers outside the store on Stockton Street in downtown San Francisco. A constant stream of curious passersby snapped camera-phone shots, local news cameramen hovered, and independent video bloggers galore were on hand for the closing of the Apple store curtains before they'll be raised again this evening for the first iPhone sales in the Pacific time zone.

Apple store closing.

What are YOU looking at?

(Credit: Erica Ogg/CNET News.com)

New Yorkers got their phones earlier this afternoon, and News.com reporter Caroline McCarthy was among the paparazzi present to capture the hoopla. Check back later to see San Franciscans get their turn.

Originally posted at Crave
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