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May 22, 2007 10:06 AM PDT
Joost has announced another partnership--but this one's a little different than the seemingly endless announcements of niche TV deals that the much-hyped Web video start-up has been rolling out over the past few months. This time, Joost will be partnering with the Creative Artists Agency (CAA), a talent and literary agency with offices in Los Angeles, New York, Nashville, and several international locations. Through this deal, the CAA--which represents industries from TV to theater to video games to sports--will help Joost secure more content for distribution.
In other words, it's a partnership that will optimally lead to more partnerships.
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