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In-flight broadband is coming soon for travelers on some American Airlines and Virgin America flights. But will the companies hit the right price point to attract customers?

Aircell, a company that sells air-to-ground telecommunications equipment to airlines, said this week that its in-flight broadband system will be used on some Virgin America and American Airlines flights originating from San Francisco and Los Angeles to New York and Miami.

American Airlines will initially enable 15 of its 767s with broadband, and eventually it will offer Internet connectivity on 500 planes. Virgin plans to provide broadband on all its planes, according to a blog posted on GigaOm Tuesday.

The new service, called Gogo, will cost $12.95 for cross-country flights and $9.95 for flights lasting three hours or less.

Airlines have been talking about offering in-flight broadband for years. But so far the service hasn't really gotten off the ground (forgive the pun, I couldn't resist). Boeing was the first to come up with a service, called Connexion, which debuted in 2004 on a few international carriers including, Lufthansa, SAS, All Nippon Airways, Japan Airlines, and Singapore Airlines.

But the service was canceled in 2006 when the company was unable to find business among domestic airlines. A big problem with Connexion was that the entire system was bulky and weighed around 400 pounds, making it nearly impossible for it to be used on smaller domestic planes.

Other companies, such as Aircell, which uses a network of some 92 antenna towers across the country to transmit wireless signals to planes flying above, and Row44, which provides in-flight Internet service via satellite, have been pushing forward despite Connexion's failure. Both of these companies use Wi-Fi routers inside planes to provide broadband access to passengers.

Several carriers, including American Airlines, Virgin America, Alaska Airlines, and Southwest, have already said they would test broadband service on their planes using one of these two service providers. And in December, JetBlue demonstrated its in-flight broadband, delivered via a JetBlue subsidiary called LiveTV, on a flight from New York to San Francisco.

Finally, American Airlines and Virgin America are offering a commercial in-flight broadband service.

How much are people willing to pay?
Now, the true test will be whether passengers actually use the service. And that will depend on several factors. The first is price. How much are people willing to pay for in-flight broadband? Judging from the in-flight phone business, not that much.

In 2006, Verizon Communications exited the in-flight telephone service business, which it had inherited from GTE. The service had been operational for more than 20 years.

The reason Verizon got out of the in-flight phone business was simple. People weren't using the service because it was too expensive. Verizon charged non-Verizon customers $3.99 to connect domestic calls and $4.99 for each additional minute. International calls required a connection fee of $5.99 and $5.99 for each minute of calling.

Aircell's service is priced much more reasonably. At $10 and $13, the price point could appeal to business travelers. After all, many travelers pay Boingo $9.95 for Internet access in airports. If Aircell could strike a deal with Boingo or some other aggregator like T-Mobile, it could make the service even more compelling in terms of price.

The second major factor is ensuring the quality and speed of the service. If people are paying for Internet access, the network better work and it better work well. Unfortunately, I'm a little skeptical that the service on these planes will work as expected. My colleague Caroline McCarthy, who was onboard JetBlue's New York to San Francisco Wi-Fi test flight, wasn't impressed with the Internet service.

"If BetaBlue's connection were my home ISP, I'd ask them to cancel my subscription," she writes. "It was hardly ultra-reliable, and the instant-messaging application took quite a bit of time to boot up."

She had trouble connecting to the network and was only able to access "light" versions of services like Yahoo Mail.

I'm not sure if the issues she experienced were because JetBlue's LiveTV network was overloaded or because there was something wrong with the Wi-Fi router configuration on the plane. Or perhaps there wasn't enough broadband capacity being piped into the plane. All of these things could impact performance and could ultimately affect whether people are willing to pay the additional $10 or $13 to access the Internet on their flights.

So, I am interested to see the initial real-world user response to these services. But I have to admit that I secretly hope they are a disappointment. Even though I know having broadband access on a plane could make me much more productive when I travel between New York and San Francisco, where CNET is headquartered, airplanes have been the last bastion of solitude for me as a business traveler.

I don't have to check e-mail, file stories, or post blogs from 45,000 feet. I can kick back, watch a movie, read a magazine, or take a snooze. And of course, without broadband or cell phone service on planes, I also don't have to be subjected to listening to my seat-mate's annoying phone conversations.

Let me know what you think about in-flight broadband in the "TalkBack" section below this story. Is $13 too much for you to pay?

Regardless of whether you think the airlines, the airport management companies, and the federal government are doing enough to protect passengers against on-board terrorist threats, there are still threats to a commercial airliner from the outside.

The Jeteye system would sit on the belly of the plane.

(Credit: BAE Systems)

The planes are still vulnerable to, among other things, shoulder-fired surface-to-air missiles, a danger that the U.S. Department of Homeland Security is looking to alleviate. Late last week, defense and aerospace contractor BAE Systems said it had won a $29 million contract from the DHS to test a sensors-and-lasers system for air defense against missiles.

The multinational company plans to install its Jeteye aircraft missile defense systems on as many as three American Airlines planes to evaluate its compatibility with daily passenger airline operations. Jeteye uses sensors to pick up and track heat-seeking missiles heading toward the aircraft, and then fires a laser to disrupt a missile's infrared capabilities. BAE says the technology, already in use on military aircraft, is safe, easy to use, and compliant with FAA regulations.

If you've booked travel on American for later this year, don't worry that you'll be in harm's way from errant test missiles; the system won't be tried out on flights carrying passengers, according to an Associated Press story. The airline agreed to the tests--which could involve 1,000-plus flights involving Boeing 767-200 planes, a model typically used on flights between New York and Los Angeles or San Francisco--to get an understanding of the technology but actually opposes the use of antimissile systems on commercial planes, the AP reported.

According to the U.S. State Department, at least 40 civilian aircraft have been hit by shoulder-fired missiles, also known as MANPADS, in the last 30 or so years.

The Pentagon, meanwhile, is working on airplane-based laser weapons designed, someday, to hit either much larger ballistic missiles or, separately, ground targets.

If you don't want to lose your spare lithium batteries for your camera, notebook or cell phone, you might want to pack carefully for your next flight.

New rules from the Transportation and Security Administration that take effect on January 1 ban travelers from carrying loose lithium batteries in checked baggage. Passengers are allowed to pack two spare batteries in their carry-on bag, as long as they're in clear plastic baggies.

Fortunately, you don't have to worry about the batteries that are already installed in the devices you're bringing. The TSA has said it's safe to check in items like a laptop or iPhone that already have the batteries in place.

The agency said that loose lithium batteries not installed in devices pose a fire risk to passenger planes. Recently, the National Transportation Safety Board could not rule out the possibility that lithium batteries started a fire in a plane at the Philadelphia National Airport last year, according to the Associated Press.

If you do plan on bringing spare batteries in your carry-on bag, be aware of some other rules: You can only bring batteries with an equivalent of up to 8 grams of lithium content. (Most batteries for cell phones and laptops meet this requirement.) And for lithium metal batteries, whether carried as a spare or installed in a device, batteries are limited to 2 grams of lithium metal.

Concerned about what your customers say about you online? Well, you should be.

You probably think you have your bases covered by allowing product reviews and client testimonials through your Web site, but the truth is that the blogosphere can make (or break) you as a company if Google includes a customer's blog post in the SERPs (search engine results pages).

Prominently positioned customer blog posts in the SERPs that either love you or hate you can be more powerful than product reviews for several reasons, the most obvious one being that many blogs act as word-of-mouth advertising when things go right--and when they go wrong.

While some bloggers may have a reputation for always pointing out things that are wrong with the world, make no mistake about it: "acts of kindness" do get talked about, in a big way! You may have already overheard some of the positive buzz about Zappos, a fashion retailer of shoes and handbags, probably due in part to its free overnight shipping, very liberal return policy, and enthusiastic customer reviews. Here's a blog post you may not have heard about, "I Heart Zappos."

We all understand that sometimes bad things happen to good people, and Zaz LaMarr (the writer of the post) could be any one of us. In her post, she described how she purchased several pairs of shoes for her ill mother. Some didn't fit, but she didn't get around to returning them. Shortly afterward, her mom passed away and LaMarr still hadn't gotten around to mailing them.

When Zappos followed up on the shoes, LaMarr wrote back and explained the situation, ending with: "I'd send the shoes as soon as I could." Not only did Zappos arrange for UPS to pick up the shoes, but the company also sent a floral arrangement with condolences.

The result of Zappos' kindness? The customer that it treated like gold also happened to be a blogger with readership. Word of this good deed is spreading around the Web faster than the speed of a T-1 line, and her post is currently in position No. 12 in Google for "Zappos," and in position No. 9 in Yahoo.

Still not a believer that blogs are powerful? One commenter to her post declared, "I am going to go buy something from them and refer them to this post as the reason for my purchase. If only more companies acted this human."

What better way to build your reputation than to get back to basics and be nice to people?

On the flip side, some companies are earning their reputation as unfeeling, corporate giants. I can't think of another industry that has more problems with that image than the airlines. Search Google for "Spirit Airlines" and the No. 3 ranked result is a blog post headline that reads, "Do Not Fly Spirit Airlines."

What started out as a complaint over a $5 fee attracted a blogstorm; not only were several other horror stories relayed in the blog post's comments, but other posts like this one about the "Spirit Airlines Story" have attracted attention outside of the blogosphere in places like The Chicago Tribune, consumer complaint groups and more.

What was so bad?

Spirit CEO Ben Baldanza reacted to a well-written customer complaint letter by saying "Please respond, Pasquale, but we owe him nothing as far as I'm concerned. Let him tell the world how bad we are. He's never flown us before anyway and will be back when we save him a penny." The customer got ahold of the comment because Baldanza hit the "Reply to All" button.

Instead of apologizing or trying to deal with the situation in a better manner, Spirit Airlines blew off its customers and people reacted. While airline execs could have done something to resolve the issue, blogs don't seem to be important to them. Company spokeswoman Alison Russell was quoted as saying, "We wouldn't respond to a blog post. She goes on to say: "This goes back to the larger question of the veracity of everything you read on Internet blogs. Our customer service is great."

I'm sure you've heard the saying, "De Nile is a river in Egypt." How many travelers do you think are going to steer clear of Spirit Airlines after they read that damning post (in a No. 3 Google position)?

The lesson here, folks, is that the cliches you've heard about being kind to one another holds true--even (or especially) on the Internet.

It's been said before, but can't be said enough. This is not a technology problem. When it comes to fighting global warming, it's the little things we do that will make the difference.

The average American consumer is responsible for about 9-10 tons of carbon emissions per year.

The big three culprits for us consumers: 1) Car miles driven and car size; 2) Power used; 3) Airline miles flown

Here are my favorite little things:

1) When you have the option, drive the family car with the best gas mileage and drive together--no more three-car families driving to church in three separate cars. And my favorite, which I will harp on until the consumer gets it: when you buy that next car, don't worry about the hybrid or no-hybrid decision, just buy one size smaller than you were planning. It IS all about the size.

2) Look to your AC and heating bill--whether it's electric or gas, this is a biggie. Shorter (or colder) showers, adjusting the thermostat (or off during the day while you're gone), washing half your laundry in cold water, and for the love of grief, close the blinds during the day in the summer, and open them in the winter. We can make a difference.

The general rule of thumb is that if you just pay attention to your power bills, you can make small changes that save 10-20 percent.

And 3) When planning who's going where for Christmas and vacation, we now generally factor in price. Why not compare all the trips on carbon, too? Shorter is better, and the fewer of us who have to travel, the better off the planet is.

So why not do it? It's not just energy bills anymore; now it's all about the carbon.

United Airlines was forced to temporarily ground all flights on Wednesday morning after experiencing a computer system failure, the Federal Aviation Administration has confirmed.

The outage took place between 6 a.m. and 8 a.m. PDT on Wednesday.

"It was their system, not ours. It was their decision whether they would go up or not. They are now up and running," an FAA representative said.

A total of 24 domestic flights were canceled, and 268 domestic and international flights were delayed by an average of one and half hours, according to United spokeswoman Robin Urbanski Janikowski.

"We do not know the cause of the outage, and it's something that we will investigate. The computer outage affected the systems that United uses to dispatch flights for departure," Janikowski said in an e-mailed statement.

Flights could continue to be delayed as the airline recovers from the outage. United has posted a notice on its Web site recommending that people check the status of their flight(s) before heading to the airport.

"We continue to work hard to resume operations by tomorrow morning and kindly ask for our customers' patience," Janikowski said.