NetSuite's IPO debut launched like a rocket Thursday morning--soaring skyward, only to plunge back to earth.
Shares of the highly anticipated IPO, which priced at $26 a share Wednesday, shot as high as $30 a share in early morning trading, only to fall below sea level to $23.86 a share. The shares have since stabilized a bit, trading slightly above its IPO price.
NetSuite and its investment bankers, which conducted an IPO auction in setting the price, won't be accused of leaving money on the table in raising as much capital as possible for the company.
NetSuite, an on-demand enterprise applications company backed by Oracle's Larry Ellison, happily started the day by opening the bell on the New York Stock Exchange, where the company trades under the ticker "N."
But NetSuite investors, however, may now be feeling a bit sober if they were expecting to ride the same continual bump up seen with the pricing range earlier in the week.
One report in MarketWatch cited an analyst who raised concerns that the enthusiasm investors exhibited during the IPO auction process may have taken steam away from the offering's debut.
For NetSuite's investors, they may be hoping the "N" in the ticker doesn't stand for nowhere.
NetSuite's IPO auction has apparently attracted strong interest from investors, as the company prepares to set the final IPO price after market close Wednesday.
The on-demand enterprise applications company, backed by Oracle's Larry Ellison, has raised its pricing range by 46 percent from its initial pricing range of $13 to $16 a share that was announced on December 5.
The range was raised Tuesday to $16 to $19 per share. And it was raised a second time Wednesday to $19 to $22 a share, according to a Securities and Exchange Commission filing.
NetSuite could begin trading as early as Thursday, under the ticker symbol "N" on the New York Stock Exchange.
Investors are apparently eager to snap up the 6.2 million shares that NetSuite is offering. NetSuite could raise as much as $136.4 million, should the initial public offering be priced at the high end of the range.
As the day progresses and the close of the market draws near, it will be interesting to see whether NetSuite again raises the price range before setting the final IPO price. And although, as the company notes, it reserves the right to change the final pricing date, it can't push it back much further given the holiday crunch time that's approaching.
Get those bidder paddles ready. NetSuite launched on Monday its long-anticipated IPO auction, with hopes of raising in excess of $99 million.
The auction, the first of NetSuite's four-step IPO process, is expected to close as early as December 19 at the market's close.
NetSuite, the on-demand applications company backed by Larry Ellison of Oracle fame, will then use the bid information to set a final IPO price, which will help it determine who should receive an allocation of shares.
For example, if a bidder wants 100 shares at $8 a share, another 100 shares at $10 a share, and finally another 100 shares at $15 a share, the bidder could potentially end of up with 200 shares and an outlay of $2,500, should NetSuite's IPO price at $10 a share.
NetSuite last week set an initial pricing range of $13 to $16 a share, but, of course, when all is said and done, auction participants may ultimately push the final IPO price above or below that range.
Do I hear $13? Now, do I hear $14? What about $15?
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