We hadn't spotted it yet on MySpaceTV's "featured channels" list, but the Hollywood Reporter says that AOL's entertainment news site, TMZ, and the social network's video platform are scheduled on Wednesday to launch a branded channel that will feature two or three TMZ clips each week.
Each of the clips, culled from the TMZ arsenal of celebrity-oriented fare, will show for 24 hours on MySpaceTV after their TMZ airing. As many as 15 more TMZ clips will show on MySpaceTV each week on a nonexclusive basis.
MySpaceTV's inventory has been growing lately. On Tuesday, CNET News.com blogger Caroline McCarthy wrote about MySpaceTV's launch of "Special Delivery," which features hidden-camera videos of delivery people being coaxed into ridiculous situations.
TMZ, meanwhile, has deployed Webcams around Los Angeles to increase its chances of catching a celebrity, oh, walking down the sidewalk or eating a hot dog at Pink's Hot Dogs on Melrose. Can't have too much of that if you're Hollywood-obsessed.
(Credit:
LG15)
My, my, Lonelygirl15 sure has come a long way. Not so long ago, everyone thought the too-cute videoblogger was, well, a too-cute videoblogger. Then some online video fans with a shocking amount of time on their hands deduced that she was likely an actress in a staged series of video episodes. (They were right.) Now, leading lady "Bree" (played by Jessica Rose) has gone all professional on us--the new MySpaceTV video portal will be hosting Lonelygirl15's season finale.
Season finale?
On Friday, MySpaceTV--which launched in June and has been rolling out content deals ever since--will broadcast the final episode of the "first season" of Lonelygirl15. But it's a little more complicated than that: the "12 in 12" finale will be shown in 12 segments, each one broadcast on the hour starting at 8 AM ET. Lonelygirl15 episodes have been uploaded to the Lonelygirl15 MySpace page since the series' early days, but this is the first time that they'll be available only on the portal. Lonelygirl, after all, is one of YouTube's biggest stars too.
This announcement of an "exclusive" Web video broadcast may be a sign of things to come, an indicator that perhaps we should be thinking about online video hubs as networks rather than just platforms. Perhaps we'll soon be saying, "Oh, it's on MySpaceTV" or "You can catch it on YouTube" instead of talking about whether a program is on NBC or Fox.
In a move that will certainly strike fear in the hearts of creative ad agency employees, a major advertiser has created a new television ad using nothing but viral video from YouTube, MySpace and other such sites.
Fast food company KFC has turned to user-generated content, also known as UGC, to advertise that its food has "0 grams of trans fat per serving" but with "the same great taste." Why bother paying ad agencies to come up with a fresh idea for a commercial, along with writers, actors and filmmakers, when you can just grab free video off the Web that has nothing to do with the product or company but which might be entertaining?
In KFC's ad, you've got break dancers twirling upside down on the sidewalk, a toddler bouncing in a baby swing, guys being goofy and pumping the air, wedding reception footage, random women dancing at home and, in the one product placement, someone blowing candles on what appears to be a cake inside a KFC bucket. Now that's a lot of talent! The ad is scheduled to debut during American Idol Tuesday night.
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