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July 1, 2008 12:34 PM PDT

Facebook close to putting ConnectU behind it

by Greg Sandoval
  • 2 comments

The legal spat is winding down between Mark Zuckerberg and the former college classmates who accused him of stealing Facebook's business plan from them.

The two sides will be in U.S. District Court in San Jose, Calif., on Wednesday to iron out the details of a settlement between Facebook and ConnectU, founded by Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra.

The three ConnectU founders claimed in a lawsuit filed in 2004 that Zuckerberg, Facebook's founder, stole ConnectU's code and business plan while all four were students at Harvard University.

ConnectU tried to back out of the settlement after a computer-forensics expert it hired discovered some of Zuckerberg's instant-messaging logs that the company claims is relevant to the case.

Once it obtained the logs, ConnectU accused Facebook of fraud and asked the judge to throw out the settlement. One of the reasons ConnectU gave was that Facebook never disclosed that it had altered the value of its common stock not long before February's settlement was reached.

Facebook, which is not publicly traded, did not deny that it had altered its valuation, and the judge in the case found nothing in Facebook's actions to be fraudulent.

As for what was revealed in Zuckerberg's IM logs, we don't know because the court has prevented the public from gaining access to much of the information in the case.

Indeed, the only fireworks left in the dispute might come from a third party: CNET Networks, parent company of News.com. CNET objected to U.S. District Judge James Ware's decision to close the courtroom for a June 23 hearing between Facebook and ConnectU and is pursuing a request to have the court unseal documents related to the proceedings. (CNET Networks has since been acquired by CBS in a deal that closed Monday.)

The reason for barring the public appears clear. Facebook doesn't want to reveal financial information, the content of Zuckerberg's IM logs, and the terms of the settlement. case. As my colleague Declan McCullagh wrote in a recent blog, the term "under seal" appears at least 234 times in the official court docket.

McCullagh wrote: "Not only should the courtroom not have been closed, but any audio recording or transcript of the proceedings should be released."

April 1, 2008 4:00 AM PDT

Live, from New York, it's...Mark Zuckerberg?

by Caroline McCarthy
  • 5 comments

SNL meets Mark Zuckerberg.

In a surprise move that has shocked Silicon Valley, young Facebook founder Mark Zuckerberg will guest host an upcoming episode of Saturday Night Live, according to multiple sources.

The mild-mannered Zuckerberg, best-known for vanilla-flavored speeches filled with talking points about "the social graph" and "making communication more efficient," will provide the opening monologue as well as appear in a number of sketches on the NBC show's April 5 episode.

Appearing on the sketch comedy show is something Zuckerberg has wanted to do for a long time, a close friend confided to CNET News.com. "Mark actually has really good comic timing," the friend said on condition of anonymity, out of the fear that Zuckerberg might "de-friend" him on Facebook if his identity were revealed. "He's got this totally hilarious side that nobody ever gets to see, except his stuffed animals and sometimes his investors. Ever since Justin Timberlake did that sweet music video on the show, he's been aching to go on SNL. He had his assistant call up NBC but they were all like, 'Mark who?'"

The friend continued, "Now that he's been on 60 Minutes and that Forbes billionaire list and everybody's heard of him, SNL has finally agreed to let him come on the show. When he got the call he was so happy he poked everybody on his Facebook friends list." Zuckerberg was reportedly even more excited that the musical guest for the April 5 show will be his favorite "emo" band, Panic at the Disco.

Shouldn't Zuckerberg be in the green room already?

(Credit: Facebook)

The famously shy and awkward Zuckerberg has been warming up to the press recently, but this is still an unexpected move. Wall Street analysts, when asked whether they thought this would help or hurt Facebook's potential valuation as it reportedly heads toward an initial public offering, were left more or less speechless. "I guess it couldn't hurt, unless he really f***s it up," one Deutsche Bank analyst commented.

Sources close to NBC have confirmed that the 23-year-old CEO will be acting in a parody of his disastrous South by Southwest interview with BusinessWeek columnist Sarah Lacy. "This time, people are going to be throwing stuff at them," one source said. "Apparently they're going to have a lightsaber fight, too."

Lacy will be portrayed by SNL regular Andy Samberg.

Zuckerberg will also play "a crazed Barack Obama supporter" in another sketch, according to script details leaked to News.com. His role in a third sketch is less clear, but the costume department has reportedly been asked to create a "pink polka-dotted fur suit" that fits Zuckerberg's compact frame.

Reports that Zuckerberg would also be sporting drag and portraying John McCain's wife could not be confirmed at the time of publication. "But he's definitely going to be playing a girl in something," a Facebook colleague hinted. "He's been working on his falsetto in board meetings."

Editor's note: Remember, today is April 1, a day reserved in the U.S. for some levity.

March 11, 2008 5:17 PM PDT

Designed for disaster: SXSW's Zuckerberg keynote discussion

by Tim Leberecht
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Facebook founder Mark Zuckerberg talks to BusinessWeek's Sarah Lacy at SXSW.

(Credit: Caroline McCarthy/CNET News.com)

Chelsea Holden Baker, of frog design, says better planning and a different design choice could have changed the outcome during the now-infamous 2008 SXSW keynote discussion between Facebook CEO Mark Zuckerberg and reporter Sarah Lacy.

Here is Chelsea's blog on the matter from Tuesday:

If you have any interest in South by Southwest and/or the blogosphere, then you've probably seen something on the infamous train-wreck-of-an-interview, aka the SXSW keynote discussion with Facebook CEO Mark Zuckerberg and journalist Sarah Lacy. (In this metaphor Zuckerberg is the Little Engine That Could and Lacy is the conductor that derailed the train). Forty-five minutes into it, the crowd wrestled control of the mikes, cutting short Lacy's interview to ask their own questions.

Recaps can be found elsewhere, but there are two interesting things to think about in the aftermath of this mob-jacking. One is how Twittering can amplify a crowd's reaction, and how it could make future keynotes better. The other is how bad design can change the outcome on a stage.

What was amazing, from the point of view of someone in the room, and someone who was following the live chat on Meebo, was that if Lacy had had a laptop she could have seen the crowd revolt coming. Or rather, she could have changed her questions, style, even body language (so many comments about hair twirling!) so that it wouldn't have happened.

Yes, there is much speculation about Facebook's PR interest in an event like this, and yes, Zuckerman has a reputation for tight lips and short answers. But this is a scenario where an old-school back-and-forth is a dated approach. In the end it didn't serve anyone--Zuckerberg (he came off "nice," but not exciting), Lacy, or the audience. The audience had a parallel conversation online, which at least with the Meebo strain, is archived in perpetuity. A lot of it was snarky, but the sentiments, and some of the questions raised there, were important.

Twittering (on Twitter and elsewhere) pushed people to act out; it accelerated interruption. People who did not like the way the interview was going had assurance that the crowd was with them; and it intensified those feelings. In traditional passive audience situations, for every person who acts out, the ratio of those who wanted to but didn't, is probably much higher. Instead, because people knew that not only the people sitting next to them, but also those in all four corners of the room had the same gripes--or pointed out new ones--many people acted out. As Lacy said, what we got was "Digg-style mob-rule." Essentially: Twittering lowers the threshold for lash-out. Of course, the positive spin on this is that at next year's SXSW, people on panels could (should) get to see feedback and respond accordingly.

Secondly, early on in the Meebo chat, there were comments about Lacy's posture and body language. To this I say: Don't blame Lacy, blame bad design. Zuckerberg and Lacy both had club chairs. You have two options with that kind of seat: Zuckerberg chose to perch on the edge, sitting very upright, looking a bit eager and uptight. Lacy chose the traditional club chair posture: Lean back, cross your legs, and keep one arm up as if you're smoking a cigarette in the wood-paneled library at the Fair Oaks Golf Course.

One user in the Meebo chat, dango3kyoudai, said: "Watching her sit sprawled back in her chair just turns me off in some way; a metaphor for journalistic sloth." While I'm not sure what the best interview chair is, this certainly isn't it. Lacy's posture was the first turn-off. Unfortunately, much of what came from her mouth amplified an initial bad reaction to what was perceived as flirtatious (however unfair that is), overly-casual/intimate nonverbal signals.

A nice Bertoia-style stool would be great: There's only one way to sit in them. And yes, it may be uncomfortable for an hour, but so was what we witnessed. There's no reason why Lacy shouldn't have had a clue the audience wasn't with her until 40 minutes into the discussion.

Lessons for next year's keynotes: Provide a peek at what's happening on Meebo/Twitter (edited by a third party, and read on handheld device), and high chairs for the pair of presenters.

Clips of audience responding to the stage:

Originally posted at Matter/Anti-Matter
Tim Leberecht is frog design's vice president of marketing and communications and has worked in the media, entertainment, and high-tech industries. He is a member of the CNET Blog Network, and is not an employee of CNET.
June 13, 2007 9:40 PM PDT

Facebook's Zuckerberg makes surprise appearance at NYC developer event

by Caroline McCarthy
  • 1 comment

Developers, developers, developers! The crowd at the NYC Facebook meetup.

(Credit: Caroline McCarthy/CNET Networks)

Developers interested in working with Facebook Platform, the new third-party widget initiative from the fast-growing social networking site, gathered in several locations on Wednesday evening to hold inaugural Developer Meetups. The New York get-together, hosted by local entrepreneur Amit Gupta, was attended by somewhere between 80 and 90 people--mostly either developers who wanted to learn how they can use Facebook's offerings, or start-up entrepreneurs who had caught the "every Web 2.0 company needs a Facebook Platform app" bug.

Attendees knew that the event would feature a videoconference with Facebook's director of platform, Dave Morin, who was calling in from the San Francisco meetup. What they didn't know is that Facebook founder Mark Zuckerberg happened to be in New York for a family commitment and decided to drop by. The 23-year-old CEO was promptly bombarded with questions from the developers and enthusiasts in attendance, the majority of whom seemed to be of the opinion that Facebook Platform is a pretty big deal for the Web. (There were a few naysayers, all of whom took the perspective that small, limited applications embedded in Facebook profiles ultimately aren't that useful. Most of the other attendees were quick to point out exceptions.)

Speaking to the audience, Zuckerberg said that his company knew it was running the risk of ticking off its user base by opening the doors to developers. "That was obviously a really big risk," he said. "One thing that we've spent a lot of time on is just keeping the site clean"--it's famous, after all, for its simple blue-and-white interface.

"At the end of the day it comes down to efficiency for us," Zuckerberg added. "I just think that in the long run, there will be a set of really good applications" contributed to the site by outside developers, which will ultimately add to the user experience rather than detract from its efficiency. "It's slightly discontinuous, but I think it's probably worth it to get the diversity of applications."

And from the reactions in the crowd, as well as the statistics (a third of Facebook members have already installed Facebook Platform applications), it looks like people are willing to accept that discontinuity. One audience member pointed out that at Facebook's current growth rate--50 million projected by the end of 2007, and 100 million projected somewhere in mid-2008--it's approaching the population of a sizeable country, or at least, potentially, the face of "Web 3.0." After hesitating momentarily and looking rather surprised, Zuckerberg answered, "We've tried to create a new platform. I don't know if it's Web 3 or anything like that."

The last question came from an audience member who wanted to know when "version 2" of Facebook Platform would come out. Zuckerberg hinted that it might not be unveiled through a high-profile announcement like the original developer platform's launch several weeks ago.

"It'll be rolling," he said.

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