Not content to offer just applications and search appliances to businesses, Google has launched its Solutions Marketplace, a listing site for third-party add-on products to Google Apps.
Google Solutions Marketplace, a catalog of third-party business applications.
(Credit: Google)The move is a bid to find more customers for Google Apps by encouraging third-party product development and sales, much the way that Microsoft has built an ecosystem of third-party add-ons around Office.
It also parallels what Salesforce.com has done with its AppExchange for its hosted applications.
Google and Salesforce are also rumored to announce a partnership on Monday that will let Salesforce resell Google Apps.
On the Solutions Marketplace, Google won't be hosting other companies' applications, as Salesforce does with AppExchange. But companies can create their own listings, and customers can review them.
According to TechCrunch, the Marketplace replaces a simpler Enterprise Solutions Gallery.
On the Official Google Enterprise blog, Scott McMullan, the Google Apps partner lead for Google Enterprise, said that it intends to expand the catalog.
"The Marketplace's initial focus is connecting customers of our communications and collaboration products like Google Apps and Enterprise search with 3rd parties that sell complementary products and services. But that's just a start. We expect to grow to fit the needs of an expanding set of Google customers and developers," he wrote.
Just like rogue employees in the 1990s forced instant messaging into corporations, the new Google Apps Team Edition being launched on Thursday offers a way for workers to slip a hosted apps service into the enterprise.
This could help Google in its efforts to lure more people off desktop applications sold by Microsoft and onto the mostly free Web-based apps Google offers.
Google Apps Team Edition is a free service that lets people within the same e-mail domain collaborate easily with Google Apps, a package that includes Docs, Calendar, Talk, and Start Page.
Unlike IM applications, which open communication to anyone on the Web using a compatible IM app, Google Apps Team Edition lets you share with people only in your same organization.
Google's stand-alone hosted apps for consumers haven't really made a splash in the corporate world, largely because of the security threats posed by how easy they make it to share sensitive work data with people outside the company.
So Google created Google Apps, a free Standard Edition and a Premier Edition that has a fee. These editions give an administrator control over how the apps are used, allowing for services to be disabled, new services like Gmail to be added, and integration with apps for things like single sign-on. Google offers security and government regulation compliance services for those editions 9789901 through its Postini acquisition.
"People are already using the consumer (hosted Google) apps in the workplace, like they did IM a decade ago," said Jeremy Milo, senior marketing manager for Google Apps. "We're trying to bring more security by introducing the notion of domain awareness."
The Team Edition offers a compromise for workers who want to use the apps in a company that isn't already using Google Apps or if the company lacks an IT administrator. An administrator can always step in and switch from Team Edition to Standard or Premier if they want. And a new domain can be acquired through the Standard Edition for $10 for those who need a uniform e-mail domain.
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Google)
With Team Edition anyone can open an account and start using the apps with anyone within the organization. For instance, a group working on a team project could use Google Apps Team Edition and be able to access the shared documents from any computer over the Internet.
"Google Apps Team Edition is another on ramp" to Web-hosted apps, Milo said. "They are one more way for businesses to get comfortable with computing in the cloud and anywhere, any time access to critical information."
Google's Enterprise Search Appliance customers are being notified of a free upgrade that's now available. It adds new features to the buttoned-down, behind-the-firewall search appliance designed for giant companies and their IT departments.
But the product now has an unbuttoned, free-for-all aspect that admins can turn on, that allows end users to stuff search results into the engine for other users at their company. Called KeyMatch, this feature lets users create specific results for search terms. For example, a user could add a search result for "picnic" that points to an intranet page about the company picnic. The search result will show up at the top of the results page, in the space that's reserved for sponsored links on the consumer version of Google Search. Yes, this means that your co-workers could conceivably spam your corporate search engine, but Google reps told me this hasn't happened in beta tests. This is partly because results are tagged with the name of the person who added the result. Also, corporate end users can remove links in the results they don't think are appropriate. KeyMatch was originally called, "Wiki KeyMatch," since it its free-for-all group editing capability is reminiscent of wikis (including a revision history).
Corporate users can now stuff search results for their co-workers.
(Credit: Google)Paranoid IT managers can turn this feature off or put access controls on it. I hope they don't. It's an interesting social experiment for corporations.
As before, the product can search structured data, such as internal corporate directories, company file servers, and databases. Google is adding links into enterprise content management services such as Documentum and Sharepoint, and an open API for other companies to hook into the search appliance. Google is also giving administrators more control on "biasing" of search results. PageRank doesn't always work for corporate data, and this lets companies rank results the way they want, turning up the relevancy of certain databases, for example.
The search-as-you-type feature displays structured results before you hit the Enter key.
(Credit: Google)The search engine now also lets individuals see all the data they're entitled to see, not just files open to everyone in a company. Not part of this release, but coming in a few weeks to the labs for Google Enterprise Search, is integration with the business version of Google Docs. Again, this function will let users search their own private documents as well as more open information. Combined with Google Desktop Search, this makes Google Search into a tool that can search all business documents and files and databases that a user might be looking for.
Also available to Enterprise users is a new autocomplete feature that makes searching faster, by popping up not just a "word wheel" of likely search terms, but actual snippets of search results as the user types. Google Enterprise Search can use "Universal Search" to display results: It doesn't just give users a page of links, but rather a structured presentation of data that comes from sources like Salesforce.com (which Google also searches) and other corporate databases.
In related Google enterprise news, the Postini acquisition is bearing fruit already: e-mail archives can be searched by the appliance. However, Google appears to be having a harder time digesting the wiki company Jotspot, which it acquired a year ago. There's still no wiki available from Google, an important gap in Google's business product set.
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