TakeTV and Fanfare never made it to their first birthday.
(Credit: SanDisk)SanDisk has killed off the Fanfare video download service and its companion hardware, the TakeTV. A terse note on the Fanfare Web site indicates that the "Fanfare beta has come to a conclusion, and the Fanfare application will be disabled as of 5/15/08." As for the TakeTV hardware, a representative for SanDisk has confirmed to CNET that the TakeTV is no longer being sold. However, she went on to point out that existing users still will be able to use the product's drag-and-drop feature for watching a variety of (non-Fanfare) digital videos on their TV. In other words, unlike those stuck with oversized paperweights when the Akimbo and MovieBeam services shut down, the TakeTV, at least, is still a usable product.
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TakeTV offers a cheaper, easier alternative to streaming videos from a PC.
(Credit: SanDisk)It was first shown at January's Consumer Electronics Show--and then leaked on Buy.com just days ago--but the Sansa TakeTV is now official. It's not the first device designed to put PC-based digital videos on the TV, but what sets SanDisk's TakeTV apart is its simplicity: just drag and drop videos to the flash drive from your PC, and then plug it into the included video dock to watch them on your TV. The straightforward operation is a notable counterpoint to most other PC-to-TV digital video alternatives, which involve either cumbersome direct hook-ups (video and audio runs from a PC to a TV); installing digital media adapters (such as the Apple TV or Xbox 360), which require some knowledge of home networking; or burning video files to disc for playback on compatible DVD players.
Concurrent with the TakeTV launch, SanDisk is also debuting Fanfare, a premium video download service. TakeTV is the first device that can play back Fanfare content, but SanDisk is aiming to expand compatibility to other products in its Sansa line. Currently in beta, Fanfare is little more than a proof of concept, but the addition of content partners beyond CBS and Showtime could certainly position it as a worthwhile alternative to Apple's iTunes Store.
For a more in-depth look at the SanDisk Sansa TakeTV--including a first look at the Fanfare service--check out CNET's complete hands-on review and the accompanying photo gallery.
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