Intel and DreamWorks Animation on Tuesday announced a strategic alliance designed to power up the movie studio's 3D authoring tools.
Faced with increasing demand for 3D animated feature films, DreamWorks will receive access to Intel's latest and future high-performance chips, including those with multiple processing cores. Intel's software engineers will also work with DreamWorks to tweak the studio's applications to run on an Intel-based computing infrastructure.
"Technology plays a significant role in enabling our artists to tell great stories. By utilizing Intel's industry-leading computing products, we will create a new and innovative way for moviegoers to experience our films in 3D," Jeffrey Katzenberg, DreamWorks' chief executive, said in a statement.
One of the first projects from the alliance will be DreamWorks' upcoming Monsters vs. Aliens film, which is scheduled for release March 27.
That film is part of DreamWorks' effort to produce only stereoscopic 3D feature films beginning next year.
It's not whether you get knocked down, it's whether you get up--Vince Lombardi
(Credit: codyl.com)Just when you thought the next-gen DVD war was on the verge of being over, a couple of studios decide to muck things up even further. Today, Paramount and DreamWorks Animation announced that they will exclusively support HD DVD on a worldwide basis.
According to the press release, "The exclusive HD DVD commitment will include all movies distributed by Paramount Pictures, DreamWorks Pictures, Paramount Vantage, Nickelodeon Movies and MTV Films, as well as movies from DreamWorks Animation, which are distributed exclusively by Paramount Home Entertainment."
"The companies each said that the decision to distribute exclusively in the HD DVD format resulted from an extensive evaluation of current market offerings, which confirmed the clear benefits of HD DVD, particularly its market-ready technology and lower manufacturing costs. Paramount Home Entertainment will launch its exclusive HD DVD program with the release of the blockbuster comedy hit 'Blades of Glory' on August 28th and follow with two of the biggest grossing movies of the year 'Transformers' and 'Shrek the Third'."
Until today, Paramount was putting out movies on both Blu-ray and HD DVD, so needless to say, the announcement came as a surprise. Also, all of this comes in the face of reports that on the software front, Blu-ray was outselling HD DVD by a 2-1 margin, and that both Blockbuster and Target would be pushing the Blu-ray format in stores. (Note HD DVD fans: Yes, Target will continue to carry the XBox 360's add-on HD DVD player). Consensus was that things were looking pretty bleak for HD DVD. Is this a game changer?
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