The Atom N270 processor got buried last week under the mobile Internet device PR juggernaut. But it may prove to be more popular initially than the high-profile Atom Z5XX series for MIDs.
As previously reported, the Atom Z500, Z510, Z520, Z530, and Z540 series of processors will go into handheld-size mobile Internet devices (MIDs) such as the Lenovo IdeaPad U8. Intel promoted the Z5XX series heavily at IDF because the chipmaker needs to jump-start a new category of personal computers that fit in your pocket. Whether consumers actually need these devices is a question that will be answered later this year.
Intel Atom, Celeron segmentation
(Credit: Intel)The Atom N270 is quite different in this respect: It has a ready-made market. The N270 will go into an existing market segment--Netbooks--and will replace the popular Celeron in many cases, making this Atom potentially a high-volume chip. For example, currently, the Eee PC and Intel Classmate (technically Netbooks) use the Celeron. Versions of both these compact notebooks are slated to use the Atom. Based on Intel's description of the market, this category of Netbooks will use the N270 (see graphic).
Though the die (the actual processor inside the chip package) is the same for both the Atom Z5XX series and N270, the packaging and chipsets are different (see graphic). The N270 will use the 945GSE and 82801 (ICH7M) core logic. A version of this chipset (with 950 integrated graphics) is used in low-cost notebooks and desktops today. The Celeron has traditionally used the lower-end 915 chipset.
So, the way it shakes out is: the Atom Z5XX series for MIDs; the N270 (and upcoming processors) for Netbooks; the Celeron for low-cost notebooks. Note: the Atom Z5XX series includes a single-chip with integrated graphics called the Intel System Controller Hub.
Intel Atom N270 processor platform
(Credit: Intel)
Via-based Everex gPC2
(Credit: Wal-Mart)Intel's low-cost Atom processors will be at the core of inexpensive PCs. And inexpensive computers these days often come with Linux.
How do PC companies shave off the last hundred dollars or so to get to $299 or in some cases $199? Easy. They swap out Windows (pricey) for Linux (free).
Case in point: Home Depot, the home supply store, sells a Mirus-branded desktop with either Windows or Linux. Based on the same hardware, one model sells for $419, the other for $299. Can you guess which one is $299? That's a steep price cut--more than 25 percent--for the system with Linux. Inside the Mirius is a Celeron D 420, which lists for $34, the cheapest chip that Intel currently lists on its pricing Web site.
Linux-based PCs like this are prime real estate for Atom. Especially when reports this week cite the cheapest upcoming Atom processors (due in the second quarter) at below $30.
A likely high-profile candidate for Atom and Linux is the Eee PC. The Linux option allows resellers to keep offerings as cheap as possible. The current Eee PC at Newegg is priced at $349 with Linux and a Celeron M processor (the forerunner--from the standpoint of market positioning--to Atom).
Processors from Via Technologies also match up well with Linux operating systems such as gOS. Wal-Mart sells (online) an Everex gPC2 TC2512 desktop computer with a 1.5GHz Via C7-D Processor and Google-centric gOS for $199.
(Correction: gOS is a Linux distribution from "Good OS LLC.")
The Asus Eee PC is a candidate for the Atom processor.
(Credit: Asus)Though Atom-based computers with Linux will be targeted at emerging markets, the success of the Eee PC in mature markets like the U.S. and Japan means that there is pent-up demand for stripped-down but practical PCs. "In emerging markets it will be a first PC. In mature markets, it will be a second or third PC within a household," said Dean McCarron, founder and principal of Mercury Research. Also, an Atom-based desktop could potentially go on the back of a monitor that is used in point-of-sale applications, McCarron said.
And don't overlook Via's C7 or low-end versions of its upcoming Isaiah processor being paired with low-cost computers with a Linux option. The V7 is slated for HP's upcoming HP 2133 Mini-Note PC and Isaiah is expected to garner a number of design wins in both ultraportable notebooks and desktops.
Though the HP 2133 may not be the best example of a low-cost PC (it is expected to come with Windows Vista Business, hiking the price to almost $750), expect Linux-based "Netbooks" (Intel's self-described category for small, inexpensive notebooks) to be less expensive than this.
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