Cisco Systems CEO John Chambers is joining the virtual stage with Nobel laureate and former Vice President Al Gore on Wednesday morning to talk about climate change and technology innovation.
Al Gore
Chambers and Gore will use Cisco's telepresence system to communicate with a live audience at the VoiceCon trade show in in Orlando, Fla. They will discuss how unified communications technology, like the telepresence platform, can play a role in reducing carbon emissions, which are impacting climate change.
John Chambers
They'll also discuss other ideas for how businesses can reduce greenhouse gas emissions through innovative technologies and how the technology industry can create a sustainable model for addressing climate change.
The event will be Webcast live starting at 11 a.m. EDT/8 a.m. PDT. And anyone interested in tuning in can register at the Cisco Web site to sign up in advance.
My colleague Martin LaMonica, who covers green technology, will be listening to the Webcast. So look for a blog post from him later Wednesday.
One of my closest friends in the entire world is convinced Al Gore is full of it.
Like a lot of News.com readers who have reacted to the Nobel Prize announcement, he doesn't believe Gore deserves the award. I should add that my super-skeptical buddy--no names here or he'll come after me with a rolling pin--also dismisses the arguments seeking to prove the existence of global warming as warmed-over pseudo-science. He just doesn't believe the available evidence makes for a strong case.
Perhaps it's only circumstance that he hails from the computer industry. Then again, maybe not.
News.com attracts a fair number of folks who I like to call the "civilians,"--the non-geek crowd. But technology types still make up the heart of our audience. So it was that I've been inundated with private e-mails (in addition to the public TalkBack postings) responding to my column earlier today on "Al Gore's tech cred." Although hardly a scientific sample, most of the folks who've bothered to write in think Gore's all wet and I'm a clueless dolt for lending any credence to his argument. Maybe that doesn't represent the silent majority out there--or at least I hope not because the level of vitriol is off the charts.
Current TV launched in 2005 with a dual-platform message: It was a TV station with a built-in Web component. But it was clear that it was really a TV station first, that the site was its feeder system. Today, though, Current TV becomes just Current. The new Web site is a much better destination than the previous version, and makes Current into an honestly multinetwork media product. Current's Web site has content and social features that make it interesting if you never bother to tune in Current on TV.
Current's new site brings excellent design to standard social bookmarking features.
Current has become a good-looking social bookmarking and community site. Topic pages are far more visual than on Digg or Delicious, and it's extremely easy to create an entry with good art on it: When you paste in an URL, Current immediately grabs all likely photos and videos from the page and lets you choose any of them for your intro art. Users can respond to posts with their own links or via Webcam--there's a Flash-based cam recorder.
One of the biggest features of Current is that user-contributed content can end up on the TV channel. Current milks our fascination with being broadcast for all it's worth. Current's editors curate user-generated content through "Assignments" that work much like standard Current topics pages, except that users know the editors are scanning them for content to put on the air.
The argument clinic
Current also solicits for viewer-created ad messages, or "VCAMs." The advertisers provide resources (logos, music, and so on), and filmmakers can try their hand at real commercial video. They can even earn a few bucks. I don't like the idea of a media company asking viewers to create advertising for other viewers, but there's no question that some of the ads created by the Current community are leagues better--and very different--from what Madison Avenue would turn out.
In addition to the core function of the site, which is sharing and commenting on media, there are some cool bonus features. The "Viewpoints" feature is an entertaining wall of video arguments. There's also a clever interface for viewing Current's TV lineup. It shows you what's playing at the moment so you can play it on your computer if you like. It's designed more so dual-screen viewers (TV across the room, computer on the lap) can quickly find the ancillary materials for what they're watching. There's no actual live feed of the Current TV broadcast on the Web--I was told the cable and satellite companies didn't want that.
The weirdest programming guide you will ever see. But it works.
Current.com is missing a few features: There are no RSS feeds and there's no Web-based video editor. There's also no Facebook version of Current. I got vigorous "we're working on it" nods from the Current developers when I asked about these features.
It is very difficult to make both parts of a Web-TV hybrid product work financially and for users. The economics don't easily mesh, and the user experiences are very different. Current (whose chairman, of course, is former vice president and newly minted Nobel Peace Prize winner Al Gore) brings new thinking to both parts of the equation. It's still primarily a TV business, but the Web site works as a standalone product as well as complimenting the Current mission very nicely.
For someone who has a reputation for being boring and wooden, Al Gore certainly is polarizing.
News.com Poll
Supporters assert that he has been one of the principal actors in bringing awareness to global warming and prompting governments and industry to take action against greenhouse emissions. While a lot of people became familiar with his work through the recent film "An Inconvenient Truth," Gore has been writing on the issue since the '80s.
Detractors, however, say he's an opportunist who exaggerates the scientific evidence and doesn't even follow his own advice. Witness the furor over reports that his mansion in Tennessee is an energy guzzler.
On Friday, Gore shared the 2007 Nobel Peace Prize with the United Nations' Intergovernmental Panel on Climate Change, which has been assembling comprehensive scientific reports and recommendations on global warming for the U.N. The prize has also revived talk that Gore may run for president in 2008.
"He is probably the single individual who has done most to create greater worldwide understanding of the measures that need to be adopted," said Ole Danbolt Mjos, chairman of the Nobel committee, as quoted in CNN.
But what do you think? Visionary or hypocrite? Does he deserve the prize? Write a comment in the TalkBack section. A poll will be up soon.
- prev
- 1
- next






