New and Noteworthy: Apple/Pepsi Super Bowl commercial; Suitors for Pixar lining up; more

Apple/Pepsi Super Bowl commercial If you missed the Apple/Pepsi "I fought the law" commercial last night, you can check it out (in three sizes) as QuickTime video. More.

Short track to catching the iPod The LA Times calls Apple and HP's monumental iPod branding deal "a new strategy of borrowing technology when necessary." The article continues "HP had gone through numerous music player designs and had built several prototypes to show to focus groups around the country. But people kept saying they preferred the celebrated iPod from Apple Computer Inc. Tom Anderson, HP's vice president of marketing for consumer PCs, couldn't say he was surprised. The self-proclaimed gadget freak had snapped up an iPod soon after Apple introduced the sleek white devices in October 2001..." More.

Suitors for Pixar lining up Reuters reports that the breakdown of talks between Pixar and Disney has opened the door for a host of media companies eager to sign a movie deal. "While Pixar has not held formal talks with other film distributors, its executives have met with top chiefs at major studios -- including Warner Bros. and MGM -- in discussions characterized by studio sources as informal introductions." More.

Intel launches Prescott Pentium Intel has finally taken the wraps off its Prescott Pentium 4, with speeds ranging from 2.8 GHz to 3.2 GHz, with a 3.4 GHz model expected within a few months. More.

Burning DVDs in 8 minutes PC Magazine has a report on a new crop of 8X DVD recorders. "And while the four models we tested for this story represent the best the industry has ever had to offer, even more advanced burners are just around the corner. Dual-format models that can record both R and -R media at 8X speeds are expected to ship soon (the models here drop to 4X speed for DVD-R media), and 12X units should hit the market by midyear. Another big shift: Recorders that support dual-layer DVD R media-which nearly doubles the 4.7GB capacity of today's discs-are already being demonstrated." More.

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