Apple TV update 2.1 will not apply

Several users have reported an issue in which Apple TV Update 2.1 fails to apply, with the Apple TV delivering the following message:

"The Apple TV update could not be downloaded at this time. Try again later."

As written by Apple Discussions poster "Bob":

"I have been trying to update since about 5 pm on 7/11. With maybe 40 attempts so far over the last 20 hours none have worked. They all seem to go through the download bar in 5 to 15 minutes. They get to the end without any obvious errors. Once the download completes the 'can not update' message comes up."

If you are experiencing these problems, you may want to try performing a factory restore on the Apple TV then re-attempting installation of the update. Note that this will erase all media on the drive.

Other users have reported that simply powering the unit off then back on prior to the update allowed a smooth process.

Similar issue? Please let us know.

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