Top technology news headlines

• 

  Microsoft reworks Windows' image

  After letting Apple's attack ads go unanswered, Redmond embarks on a tough journey to wrest back control of what Windows stands for.
  • Windows chief on Seinfeld ads
  • Reisinger: Seinfeld ad was superb

  Read full story
• 

  A fragmented audience for start-ups?

  With both DemoFall and the TechCrunch50 kicking into action Monday, venture capitalists and other start-up watchers find themselves in a pinch.
  •  User's guide to the events
  • Launch Week roundup

  Read full story

• About time: Joost to launch browser-based player

  Company's desktop client failed to catch on with the public, so the Web video service is retooling, but is it too late to catch up to Hulu and YouTube?
  • Hands-on with the new Joost: Software still required

  (Posted in Digital Media by Greg Sandoval)

• Why I'm passing on Google's 10th anniversary

  I'm quite sure I didn't make a big deal about Microsoft's 10th, either. But Google at 20? Now that will be something to behold.

  (Posted in Coop's Corner by Charles Cooper)

• Start-up launches spectrum marketplace

  A new company called Spectrum Bridge has launched a Web site for buying and selling wireless spectrum licenses.

  (Posted in Wireless by Marguerite Reardon)

• Microsoft adding to its Labs collection

  Startup Labs will be an effort under Ray Ozzie, joining others including Live Labs, adCenter Labs, and Office Labs.

  (Posted in Beyond Binary by Ina Fried)

• Security Bites podcast: The security of Chrome

  Billy Hoffman of HP Web Security talks about Google's new browser, how it handles Javascript and what it means for Web 2.0 security.

  (Posted in Security Bites podcast by Robert Vamosi)

• At ESPN, play-by-play goes virtual

  ESPN is debuting technology with Electronic Arts that enables sports commentators to interact with 3D virtual players.
  (From The New York Times)

• Behind the prototyping of 'Spore'

  Many of the components of Will Wright's highly anticipated evolution game started out as small concept projects that are now available to the public.
  • GameSpot's 'Spore' review
  • Why EA is smiling today
  • Will Wright on the origins of 'Spore'
  • Images: The art of 'Spore' prototypes

  (Posted in Gaming and Culture by Daniel Terdiman)

• Week in review: Google's Chrome shines

  Web giant makes long-awaited foray into browser market, while the mobile market warms up. Also: Tech goes to Republican National Convention.

  (Posted in Digital Media by Steven Musil)

• Samsung contemplating SanDisk acquisition

  South Korean consumer electronics giant is considering a buyout of the chipmaker to reduce its NAND flash memory costs, according to PaidContent.

  (Posted in Business Tech by Dawn Kawamoto)

• What's McCain doing in front of my junior high?

  Speculation has it that it was a goof-up that had the Republican nominee standing in front of Walter Reed Middle School during his acceptance speech. In any case, the image brings back memories for CNET News' Ina Fried.

  (Posted in Beyond Binary by Ina Fried)

• Is EarthLink's failed muni Wi-Fi a blessing?

  Wireless Philadelphia, the nonprofit charged with providing broadband bundles to low-income families in Philadelphia, may be better off in the long run without EarthLink.

  (Posted in Wireless by Marguerite Reardon)

• iPhone to ingest EA's 'Spore Origins'

  The game that lets players design creatures and see them through a digital evolution is coming to Apple's iPhone and iPod Touch.

  (Posted in Apple by Jonathan Skillings)

• 10 things we'd like to see in Chrome

  Google's Chrome is pretty good, but it could be a whole lot better. We've rounded up 10 ways to tweak it to make it an all-around better browser.
  • Full Chrome coverage

  (Posted in Webware by Josh Lowensohn)
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