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March 23, 2009 2:33 PM PDT

NASA naming contest falls for Colbert prank

by Caroline McCarthy
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Stephen Colbert really wants to be among the stars.

(Credit: Comedy Central)

If the results of an online poll are any indication, NASA may soon be naming a new wing of the International Space Station, Node 3, after late-night comedian Stephen Colbert.

According to the Associated Press, write-ins for "Colbert" crushed all of NASA's four poll options, pulling in 230,539 votes; the second-place choice, NASA suggestion "Serenity" (a nod to sci-fi hero Joss Whedon) was more than 40,000 votes behind. Writer Dave Barry also threw his hat in the ring, suggesting "Buddy" as the perfect name for Node 3. But he didn't amass nearly enough support.

Colbert has made a habit of encouraging his loyal fans, whom he calls "The Colbert Nation," to game all kinds of online naming polls so that some incarnation of his name will emerge the winner. But he suffered an embarrassing defeat when the government of Hungary refused to name a new bridge after him, despite an extensive naming campaign on his Comedy Central pundit show, "The Colbert Report," to vote for him in the official online bridge-naming poll. (The government's excuse? The bridge could only be named after someone who speaks Hungarian.)

Colbert also couldn't get the right kind of support from either fans or state government authorities to put himself on the South Carolina presidential primary ballot in 2007. But with no poll involved, upstart airline Virgin American named one of its planes "Air Colbert."

As for the new "node" in the International Space Station, NASA spokesman John Yembrick told the AP that the government agency will make its final name choice next month. Don't give up hope, Nation!

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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by Throgged March 23, 2009 2:48 PM PDT
SC RULES!
Reply to this comment
by karpenterskids March 23, 2009 3:14 PM PDT
Stephen Colbert's amazing. :)

I hope he gets it named after him.
Last I checked, he's currently winning the write-in votes, but not the overall count.
Reply to this comment
by tande04 March 23, 2009 3:15 PM PDT
Serenity wasn't a nod to Firefly. Its just a word. It was a word that fit in well with the naming scheme for the other pods. Firefly fans latched on to it but it wasn't actually named after Whedon's ship.
Reply to this comment
by FlappingCrane March 24, 2009 6:41 AM PDT
Can you back that up with references? You simply make a statement that contradicts information passed to us in an article that we can only assume was properly researched. On the other side of the coin, can anyone provide evidence that the name _was_ a nod to Joss Whedon's most excellent "Firefly" series? I really want it to be. I must say, if the name of the new module will not be "Colbert" (for which I cast my vote), I am glad it will most likely be "Serenity".
by sethasa12 March 24, 2009 4:30 PM PDT
Mission Specialist Steven R. Swanson carried the series Firefly and the movie Serenity into space two years ago. Read the blog at http://www.breakingatmo.com/status/2007/06/heres-how-it-is . The choice of "Serenity" is very likely related to Joss Whedon's series/movie.
by joyofsomeone March 23, 2009 3:15 PM PDT
This is mildly annoying that the website Gaiaonline.com also attempted to get the node named Gaia (which actually fits with what it will do, too, with it's viewing windows down to Earth and it going to be the home of the life support systems), but it doesn't even get a mention. :/
Oh well...
Reply to this comment
by Hunnter2k3 March 23, 2009 4:17 PM PDT
That is because nobody but idiots care about Gaia.
by Tergon March 23, 2009 5:38 PM PDT
HEH HEH Giaonline

:Wonders if anyone even still goes there :
by fubar22 March 24, 2009 1:18 AM PDT
Huh?
by tehrani625 March 23, 2009 4:03 PM PDT
I would love to have it called Serenity, fire fly is good too but it just kinda orbits (no flying).
Reply to this comment
by Cheetahjab March 23, 2009 5:29 PM PDT
Too bad if it won, it would be given false meaning.
by sandor_f March 23, 2009 6:53 PM PDT
The other requirement for the Budapest bridge was that the honored person be dead....
Reply to this comment
by Pishkado March 24, 2009 5:03 AM PDT
There is, of course, a way to make that happen - and people, who will, for a small fee, take care of it.

(BTW, are you the WPHS '60 Sandor F.?)
by Farthing Haypenny March 25, 2009 8:36 AM PDT
I'd be happy to bring Colbert into compliance with this requirement.
by knowles2 March 27, 2009 10:39 AM PDT
I am sure something could be arrange.
by sandor_f March 23, 2009 6:55 PM PDT
And I was personally hoping Xenu would win...

http://en.wikipedia.org/wiki/Xenu
Reply to this comment
by ColbertNation March 23, 2009 8:45 PM PDT
So if NASA fails to honor its agreement, we are going forward with a CLASS ACTION lawsuit. Please register if you voted Colbert.

The Colbert Nation VS National Aeronautics and Space Administration CLASS ACTION LAWSUIT

Damages will be "sky high"

http://hqmc.net?colberclassaction
Reply to this comment
by fubar22 March 24, 2009 1:21 AM PDT
Oh Joy! Another potential lawsuit that makes no sense at all!!!!!!!!! If the cup says hot, and the liquid is steaming..Than it probably really is hot and you really shouldn't spill it. But hey! That won.....So maybe this isn't so far fetched after all.
by knowles2 March 24, 2009 6:11 AM PDT
if it was any other country other than America I would say you do not stand a chance in hell of winning but then it is American, so you will probably win.
by Dalkorian March 24, 2009 9:01 AM PDT
That depends on who acquires the best lawyers Knowles2. He with the best lawyer wins the right to claim the truth, or gets justice, or ...

Bottom line - the "Colbert nation" (chuckle) would have to get better lawyers than NASA. Hey, the channel carrying this DOES happen to be "Comedy Central". Coincidence? I think not.
by screamapillar March 25, 2009 3:50 PM PDT
Not the Colbert nation wouldn't need better lawyers than NASA. Law is law and if the conditions of the contest give NASA wiggle room then Colbert has no chance, however, if the conditions give clear winning terms then it doesn't matter how good the NASA lawyers are. In addition, if you were NASA, you'd have to wonder if it is even worth fighting.

So I don't think it is as simple as my lawyer can beat up your lawyer anyday. That and, Comedy Central's lawyers are well paid corporate lawyers where NASA presumably would only have government employed legal department (like all other govt. departments). So it is likely Comedy Central's private firm lawyers are MUCH better than NASAs.

The publicity alone is worth it for Colbert and Comedy Central. But that same bad publicity may make it not worth fighting for NASA.
by jcconnor March 23, 2009 9:53 PM PDT
I don't think that whomever wrote the headline for this article understands the meaning of the word prank - or watches the Colbert Report for that matter. Stephen was/is deadly serious about the naming rights.

He is attempting to get naming rights to every class of object that can be named by human beings (birds, dinosaurs, arachnids, buildings, voting rights, bridges, cities, etc.) His quest will continue until he has naming rights to Congress!!
Reply to this comment
by Dalkorian March 24, 2009 9:02 AM PDT
I sometimes wonder if "the nation" remembers what channel they turned to in order to see Colbert to begin with.
by jdfull March 25, 2009 8:41 AM PDT
YES 'the nation' knows....Quite frankly fox puts out a ton more smut than than comedy central and people suck that up too... .....both these shows are based on actual political and social current events....Sometimes the truth is hilarious and scary at the same time. At least people are engaged and learning something....and laughing.

At least there is a vote instead of the corporate world taking over and buying the naming rights.....if you could you would get people to name stuff after you too.
by screamapillar March 25, 2009 5:07 PM PDT
Comedy has been used to document and retell political and historic events longer than "news" programs (including newspapers). And comedy is a lot more accurate because it starts with the honesty of not being the truth but only having truths in it. Fox, for example, starts with the assertion that they are fair and balanced, reproting the news as it happens and accurately. This is a downright lie but means that if you believe what they say based on their publically made claim (which the law is meant to protect you to the extent that they are not allowed to lie like that, it is called false advertising) then you will digest biased bull rather than cleverly articulate fact via colbert.
by sethasa12 March 24, 2009 4:27 PM PDT
You cannot create a lawsuit if NASA doesn't accept "Colbert" as a name for Node 3.

Item #4 of NASA's contest rules:

"NASA will take into consideration the results of the voting. However, the results are not binding on NASA and NASA reserves the right to ultimately select a name in accordance with the best interests of the agency, its needs, and other considerations. Such name may not necessarily be one which is on the list of voted-on candidate names. NASA?s decision shall be deemed final."

Thus, they could choose to name it Chanky Stymic Bumberstoodle and it would still be within their contest rules.

Besides, Node 3 "Serenity" sounds better in conjunction with Node 1 "Unity" and Node 2 "Harmony" than "Colbert" does. Colbert may be a comedic genius but his name doesn't also represent a higher ideal or goal.

About the name "Serenity" being involved:
A couple of years ago, NASA Astronaut and Firefly fan, Mission Specialist Steven R. Swanson, carried the series and movie to the space station and the other astronauts reportedly got hooked (see the astronaut's own blog at http://www.breakingatmo.com/status/2007/06/heres-how-it-is ).

The name choice of "Serenity" really was, very probably, a nod to the TV series Firefly and the movie Serenity.
Reply to this comment
by sethasa12 March 24, 2009 4:35 PM PDT
Sorry for the misinformation. Though the blog I referenced is a truthful account of Mission Specialist Steven Swanson taking his DVD's of Firefly and Serenity into space, the blog itself it does not belong to any of the astronauts or their families, or NASA.
by screamapillar March 25, 2009 4:49 PM PDT
As i expected, wiggle room in the conditions. So it won't be a legal fight per se, but a publicity one. For comedy central and colbert it is win win, I wonder if it will be a win situation for NASA to reject a publically elected name?
by Gratzion March 25, 2009 8:58 AM PDT
"NASA reserves the right to ultimately select a name in accordance with the best interests of the agency..."
What is the point of the voting. NASA's another failed attempt to revive their public image. What brainiaks thought of involving the general public. Fire his A$$ now for your own sake NASA, and get serious. We don't want another Crash and Burn because of your incompetencies. As to Colbert - the master of exploitation - Go Boy!!!
Reply to this comment
by tenc21 March 26, 2009 5:43 PM PDT
pshaw, what's all this about Node 3 and "Colbert?" I think Stephen should have an online write in contest to give himself a middle name like "Cramer" -- vote yea or nay. BTW Stephen Colbert and The Rock is very likely one and the same person...the odds are 1 trillion to one that two males of the same height and age, with the same hair color could raise one eyebrow like that.
Reply to this comment
by hassan_bin_sober March 27, 2009 7:39 AM PDT
WHO?
Reply to this comment
by He_And_Him_Studios March 29, 2009 4:17 PM PDT
Nice, I voted for Colbert too.
Reply to this comment
by chash360 March 30, 2009 1:53 PM PDT
Serenity is a more appropriate name, no contest. It represents an important idea, inline with the other names, and not an individual. Even if it is a reference to the Sci-Fi show, that is still more relevant and appropriate than a politcal satirist. Don't get me wrong, I like the Colbert Report, funny stuff (sometimes). I have probably have watched it more times than Serenity (only because it comes on adjacent to the much better Daily Show, -flood of flames expected, and easily deflected- ;-P) I think it is perfectly fine for him to to even try to make a joke of the naming of the module, but thats all it is, a joke. Colbert is no more deserving of name than Serenity, less so by the reasons stated above. NASA, I should hope, will see past the prank and choose wisely, lest they make a joke out of their entire organization.

All of you who voted for Colbert in jest, wise up, seemingly like all elections, they are typically rigged, or have you not been paying attention to your own favorite show?
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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