Intel is launching the biggest makeover of the Atom processor since the seminal chip debuted in the spring of 2008, and consumers can expect a crush of new Netbooks to follow.
Dozens of Netbooks are now offered at this Fry's Electronics store in southern California
(Credit: Brooke Crothers)As previously reported, Intel's latest N450 processor and NM10 Express chipset--technology that had been previously referred to as "Pine Trail"--will be used in a new raft of Netbooks that will debut at the Consumer Electronics Show in January. Hewlett-Packard, Acer, Dell, Asus, Toshiba, Lenovo and others are expected to either announce new systems before the show or exhibit new models there.
Intel said there will be more than 80 new Netbook designs--typically priced around $350--on the way, with systems coming available by January 4.
The Pine Trail design squeezes the graphics function, previously on a separate chip, onto the central processing unit, or CPU, a first for Intel. The result--by decreasing the number of chips from three to two--is a reduction in the overall chip package size by 60 percent.
"This is the first monolithic processor with the graphics built in and the memory controller built in," said Anil Nanduri, director, Netbook Marketing at Intel, in an interview. The size of the accompanying NM10 "I/O" chipset has also been reduced, Nanduri said.
To the consumer this means better battery life and thinner designs. "We'll see sleeker designs coming into the market and longer battery life," said Nanduri, adding that average power consumption has dropped 20 percent over the previous generation of Atom technology.
"We got more than eight hours of battery life out of this system," said CNET Review's Dan Ackerman, after testing the new Asus Eee PC 1005PE Netbook, which is equipped with the updated Atom silicon.
Intel has integrated the graphics function onto the CPU, resulting in lower overall power consumption
(Credit: Intel)Atom-based systems will be sold primarily with Windows 7 Starter or Home Basic. "These are the ones that hit the right price points," Nanduri said. "The kind of applications you load up as you go into Home Premium--with a much more richer experience--more performance is needed for that," Nanduri said, referring to higher-price Windows Home Premium.
Windows XP Home and Intel's Moblin Linux operating systems will also be supported. Moblin offers some benefits over Windows. "You will get a very snappy experience on Moblin and faster boot times because it's very purpose-built for this category," Nanduri said.
Intel expects robust growth ahead for Netbooks. Nanduri cited numbers from ABI Research that show Netbook annual shipments reaching ... Read more
The trend-setting MacBook Pro and Air both now face tough competition from Hewlett-Packard, which has the resources to match, and in some cases exceed, Apple laptop designs.
HP Envy 13
(Credit: Hewlett-Packard)I will expand very briefly on a previous post where I compared, on technological merits, the 13-inch Apple MacBook Pro and Air laptops with an HP Envy 13 in response to some of the comments attached to the post.
I had stated, as an opinion, that the aluminum-clad HP Envy 13 had eclipsed Apple MacBooks technologically in some crucial areas. Namely, processors offered, screen resolution, graphics, and battery life.
The assertion that the HP Envy 13 has surpassed, in some important respects, the MacBook Air and 13-inch MacBook Pro in technology shouldn't be that surprising considering the financial and technological resources that HP has.
Companies like HP and Dell bifurcate their lineups into inexpensive (typically retail consumer models) and more expensive (often business models). Some models are of decidedly lower quality than Apple--as many comments quickly point out--but some are equal to or better than a roughly equivalent Apple laptop both in quality and technology.
The Envy 13--which is HP's entry into the luxury laptop category--falls into the better-than-Apple-laptop-technology category, in my opinion. The luxury Adamo line from Dell is also making a play to, at the very least, achieve parity with Apple's MacBook line.
Again, this is an opinion, not a be-all, end-all verdict on the fate of Apple. And not a review per se that gets into benchmarks. I'm just looking at the raw technology.
Opinion pieces invariably elicit strong counter arguments--not to mention strong opinions (or invective). Especially when Apple is involved.
Intel is set to announce the biggest makeover for its Atom processor since it was introduced back in the spring of 2008. And PC makers are ready with new Netbook models, some due before the mammoth Consumer Electronics Show in January.
HP has stopped selling preconfigured Mini 5101 Netbook models directly as it readies models with the new Atom processor.
(Credit: Hewlett-Packard)Netbooks--tiny laptops used for Web surfing and light production tasks--have gained in popularity as a cheap alternative to a laptop. They can be had for as little as $250--or under $100 when bought as part of a two-year contract at phone carriers such as a Verizon.
Inside new Netbooks will beat Intel's latest "Pine Trail" Atom processor technology. This watershed design will squeeze the graphics function--previously on a separate chip--into the central processing unit, or CPU, a first for Intel. And what does that mean to consumers? "Better battery life. But performance more than anything," Intel executive vice president Sean Maloney said in a recent CNET interview.
Evidence of a rejiggered Netbook lineup can already seen at Hewlett-Packard, which has stopped selling preconfigured models of its well-received Mini 5101 directly from the HP Web site in preparation for new models to come, according to the company.
And Dell is on board too. "You can expect that Dell will be offering products based on Intel's next-gen Atom platform, aka Pine Trail," said a Dell spokesperson Monday. All major vendors currently offering Netbooks--such as Acer, Asus, Toshiba, and MSI--are also expected to refresh their lineups.
Intel, which is already on the record saying that the Pine Trail Atom is shipping this quarter, has made integration one its biggest themes in 2010 and beyond. Its Arrandale Core i series of processors for mainstream laptops, due by early next year, will also combine the graphics chip (GPU) with the CPU. And future generations of the Atom processor will be even more highly integrated.
One of the first new Pine Trail Atom processors expected to appear is a 1.66GHz version (rumored to be dubbed the N450). After this, a faster 1.83GHz version, the N470, is due.
Updated at 8:00 p.m. PST: Pine Trail is the name of the technology platform; Pineview is the name of the new Atom processor.
Firefox has a CPU usage issue and, consequently, can cause overheating problems in some laptops, particularly ultraportables. That's what I've found over the last couple of years.
But don't take my word for it. This is documented on a Mozilla support page entitled "Firefox consumes a lot of CPU resources." The page states: "At times, Firefox may require significant CPU [central processing unit] resources in order to download, process, and display Web content." And forum postings like this one about a Dell Netbook are not uncommon: "Mini9 would get way too hot."
The Mozilla support page goes on to say that "you can review and monitor CPU usage through specific tools" and describes ways to limit CPU usage, such as: "A Firefox add-on, called Flashblock, allows you to selectively enable and disable Flash content on Web sites."
Let me describe my experience. I find that tab for tab, Firefox uses decidedly more resources than other browsers--Safari, for example. And in the past (when I was actively using a Windows Vista-based machine) Firefox also compared unfavorably with Microsoft's Internet Explorer for CPU usage.
More specifically, here's the behavior as I see it. When I'm accessing sites with multimedia content such as the CNET front door, Firefox CPU usage will bounce around between 30 and 60 percent, and sometimes spike higher (80 percent and above), as indicated by the Mac OS 10.6.2 Activity Monitor.
On the other hand, the Safari CPU usage with the same pages open is much lower--typically between 2 percent and 10 percent.
My theory is that most users don't notice this because in mainstream laptops, this isn't an issue. But it can become an issue in ultraportables--typically under an inch thick--which are more sensitive to heat because of the design constraints. The ultrathin Apple MacBook Air, which I use as my main machine, is a good example.
The fan is usually an audible indicator of CPU usage issues. When I'm using Firefox and I have tabs open on multimedia-rich sites (which is par for the course these days), the Air's fan will almost invariably kick on and stay on until I close the tabs. As I write this, the fan has finally shut down after I closed the Firefox tabs (e.g, CNET front door). Those same tabs in Safari are still open and not causing any significant spike in CPU usage or fan activity.
When I contacted Mozilla, a technical support person guessed that Safari is possibly better at optimizing Flash-based sites compared to Firefox. And that may be true. However, I had similar issues before when I was using a Hewlett-Packard business ultraportable (also very thin like the Air) that were not necessarily tied to Flash usage. In short, Firefox was less efficient with CPU usage compared to Microsoft's IE 8. And the behavior was similar. The HP laptop would quickly heat up and the fan would kick on.
Finally, let me reemphasize that I'm guessing that most users don't notice this because heat dissipation is not a big issue for mainstream laptops that are not necessarily thermally-challenged when accessing multimedia-rich Web pages. That said, this has been a steady problem for me because I use ultraportables almost exclusively and has forced me to limit my use of Firefox.
I'm going to break from the well-established tradition of comparing Netbooks to notebooks. This time my yardstick is going to be the smartphone. And no better yardstick than the Apple iPhone.
Verizon is selling Netbooks as kind of an upscale smartphone
(Credit: Verizon)This post updates a year-old piece (which, by the way, at least one writer took exception to).
As the holiday-shopping season approaches, many consumers face an ostensible choice between an inexpensive Netbook or more expensive notebook. I personally face that choice (or, at least, I thought I did).
Let me state up front that though I have used Netbooks on a temporary basis, I have never owned one.
I (now) believe that Netbook comparisons to mainstream laptops (which will always disappoint because Netbooks are slower, screens smaller, keyboards more cramped--and this list of comparative shortcomings is long) is really the wrong way to look at it. Let me illustrate.
I recently interviewed the chief technology officer for a large school district in Louisiana that had purchased a lot of Netbooks. And I asked what I thought was the most pertinent question: weren't performance and screen size a concern? She quickly pointed out that my perspective was all wrong.
In short, students in K through 12 are accustomed to iPhone-size screens and performance. So moving to a Netbook is a big step up. From this perspective, the screens are large, the keyboards expansive, and the performance more than adequate.
This suddenly made a lot of sense to me because of my personal experience. Take the iPhone 3GS (or Motorola Droid or BlackBerry Storm, take your pick ). To state the obvious, in many respects, this is a personal computer platform for e-mail, texting, Web surfing, music, navigation, YouTube, and the list goes on.
In other words, the iPhone is for consuming data and media as well as light production. Like the Netbook. But the Netbook, obviously, takes this to the next level. It adds a keyboard and a larger screen, which also makes it potentially a better production platform. So, it's an iPhone Plus, if you will.
And here's the real proof in the pudding. Where do you see Netbooks being sold these days (think Nokia Booklet)? At phone carriers, like Verizon. The last time I visited a Verizon store, it had 3G Netbooks prominently displayed right next to the Motorola Droid.
The point seems obvious to me now. Want to be more productive? Step up to a Netbook. And this follows the same logic of the CTO at the Louisiana school district. And upcoming tablets and media pads from Apple and others will also be marketed as a high-end iPhone-like device, in my opinion.
So, in the next month or so when I try to sort out which Netbook to buy (This CNET review says the HP Mini 5101 is one of the best Netbooks on the market now), I'll be shopping for an upscale smartphone not a stripped-down notebook.
NOTE: I'm not suggesting that anyone replace their iPhone with a Netbook. My point is that a Netbook can be used as an inexpensive adjunct to an iPhone or Droid for people who need to be more productive than an iPhone (or Droid) would allow.
Windows 7 has spawned a new breed of inexpensive laptops at retailers like Best Buy and Frys.
At many stores on Thursday, Best Buy refreshed almost its entire stock of laptops: all running Windows 7 and all sporting new model numbers. Frys--a megastore electronics retailer with locations throughout California, Arizona, and Texas--also refreshed many of its laptops with new Windows 7 models.
One of the most inexpensive Windows 7 arrivals is the Gateway model EC1410U. This tiny laptop is distinctly Netbook-like in appearance but uses a more powerful Celeron M ULV 743 processor (1.3GHz, 1MB cache) than the Atom-chip fare found in Netbooks. In addition to the Windows 7 Home Premium Edition 64-bit version, other features include 2GB of memory and a 250GB hard disk drive.
Small Gateway laptop comes in a Netbook-like package but uses a more powerful Celeron processor than the Atom chip found in Netbooks--and it's cheap at $399
(Credit: Best Buy)Many seductive Windows 7 newcomers are categorized as "ultrathins." These slim designs are typically discernibly bigger than Netbooks (though, as evidenced by the Gateway above, it's now always clear-cut) and pack more processor horsepower. The Toshiba Satellite T-135 (model: T135-S1309), which falls into this category, is priced at $549 at Best Buy and comes with Windows 7 Home Premium Edition 32-bit operating system, a 13.3-inch display, a dual-core power-efficient Pentium processor, 3GB of memory, a 320GB hard disk drive (5400RPM), and built-in Web cam.
The HP dm3 (model: dm3-1035dx), also an ultrathin and also priced at $549, packs 3GB of memory ... Read more
Cages at Best Buy are stocked with new models preloaded with Windows 7: behind bars until October 22.
(Credit: Brooke Crothers)Best Buy is locked and loaded for the Windows 7 launch.
And I don't use the phrase "locked and loaded" figuratively. "Locked" in that all the new Windows 7 machines are locked down behind cages. And "loaded" in that all the cages are full. (See photos.)
I visited a Best Buy Friday night in Southern California where the cages were loaded exclusively with new models preloaded with Windows 7. And I learned a few odd tidbits from a stoked salesperson who had definitely been drinking the Windows-7-is-totally-awesome Kool-Aid. Let me add that the information was conveyed to me at one store in Southern California and may not necessarily apply to all stores nationwide.
... Read moreCall it the Netbook halo effect: small and cheap is infectious. A quick peek at the lineups of new laptops slated for the Windows 7 (October 22) roll-out make it clear that the prices of mainstream and higher-end laptops are diving, even as the technology gets better.
"There's a new reality in laptop pricing," said Bob O'Donnell, an analyst at market-researcher IDC. "It's getting harder and harder to sell anything over $800." O'Donnell cited a data point that showed the average selling price of notebooks falling below desktops briefly in retail. "That may have been an anomaly, but the fact that's it's even close is indicative of this phenomenon."
That said, let's start with HP, the world's largest PC supplier. Svelte, well-built business laptops have historically been priced at a premium--starting at more than $1,000. Not anymore. On October 22, HP will begin selling the 13-inch ProBook 5310m that is about 0.9 inches thin, less than four pounds, and clad in an aluminum display enclosure and a magnesium alloy bottom case for $699.
HP ProBook 5310m starts at $699: this class of business laptop used to start at well over $1,000
(Credit: Hewlett-Packard)That's about $800 less than the HP EliteBook 2530p business notebook series introduced in August of last year (that started at about $1,500). The 5310m is priced at $699 with an Intel Celeron dual-core processor and $899 with Intel Core 2 Duo chip. Both come with the Windows 7 operating system.
That's what I call a sea change in pricing.
But it gets better. Then there's the 4-pound HP Pavilion dm3 notebook that starts at $549 (no, it's not a Netbook) and will likely range up to about $700 in price for a reasonable memory and hard drive configuration. The 13-inch laptop comes with power-efficient Intel Core 2 Duo or AMD Neo dual-core processors and a standard 6-cell battery that delivers--so HP claims--up to 10 hours of battery life.
I was able to play with a dm3 at a function sponsored by Advanced Micro Devices recently in San Francisco. My immediate impression was that this was a light but solid design.
The Apple $999 MacBook is suddenly ... Read more
Hewlett-Packard on Tuesday announced its first Netbook with an 11.6-inch screen and Nvidia's Ion chipset as well as two inexpensive "ultrathin" laptops.
HP Mini 311 Netbook uses an 11.6-inch screen and Nvidia Ion chipset
(Credit: Hewlett-Packard)The Mini 311 is the first HP Netbook to use a large screen--11.6 inches exceeds the upper limit of 10 inches on standard Netbooks--and is the first to get high-octane Nvidia Ion graphics--the same graphics used in laptops such as the Apple MacBook Air.
The 11.6-inch diagonal LED display is available in high-definition 1366x768-pixel resolution. It includes HDMI and VGA video connectors.
Nvidia's Ion chipset is a graphics processing unit (GPU) that works together with the low-power Intel Atom processor to generate standard-laptop-like graphics performance.
"By processing data-intensive applications in parallel with the CPU, ION-based Netbooks offer many of the same capabilities of full-sized notebooks including support for all versions of Microsoft Windows," Nvidia said in a statement.
HP 'ultrathin' ProBook 5310m
(Credit: Hewlett-Packard)Analysts believe that getting mainstream-laptop level of performance in a Netbook is important. "Our research shows that most people who buy a netbook expect it to behave like a full-sized notebook," according to a statement that Nvidia provided from Tim Bajarin, principal analyst at Creative Strategies. "With Ion-based Netbooks like this one from HP, consumers can expect a well-rounded experience and the ability to handle nearly all of their everyday computing needs," he said.
The Mini 311 will start at $399 in the U.S.
HP also introduced a couple of relatively inexpensive "ultrathins," the ProBook 5310m and Pavilion dm3. The ProBook 5310m is 0.9-inches thick, weighs in at 3.7 pounds, and sports a 13.3-inch diagonal LED high-definition display. It is offered with a Intel Core 2 Duo SP9300 (low-power) processor and combines durable, black anodized aluminum with a magnesium frame.
The HP Pavilion dm3--also classified as an ultrathin--comes in an all metal design, with up to 10 hours of battery life via the standard six-cell battery. The dm3 uses a 13.3-inch diagonal LED screen and offers AMD or Intel processors and a discrete graphics chip.
HP Envy 13 laptop is a higher-priced, higher-performance thin laptop
(Credit: Hewlett-Packard)The HP ProBook 5310m starts at $699 with an Intel Celeron dual core and $899 with Intel Core 2 Duo. The notebook is expected to be available in North America, Europe, Africa and the Middle East, and the Asia-Pacific region on Oct. 22 with the Microsoft Windows 7 operating system.
The HP Pavilion dm3 starts at $549 with an AMD processor and $649 with an Intel processor and is expected to be available starting Oct. 22 with the Microsoft Windows 7 operating system.
The higher-priced and higher-performance sub-one-inch-thick "Envy 13" laptop bears some of the hallmarks of the MacBook Air, such as an aluminum body and a robust graphics chip. The Envy 13 will come with an Intel Core 2 Duo SL9400, ATI Radeon HD 4330 graphics, and a 1,366x768 display. It starts at $1,699.
Friday night at a Best Buy in Southern California--maybe not the hippest place to be, but some interesting dynamics were at work.
HP 'Mini' promo: more than a few of the newer Netbooks are not low quality
(Credit: Hewlett-Packard)A typical flow of people passed through the laptop section in the 20 minutes I was there. Toward the end, all of the remaining customers (a few men and women, each) were marveling at all the cute, inexpensive laptops. Cute, inexpensive laptops to them, Netbooks to us in the media who like cut-and-dried categories.
I was mildly shocked to see these people ignore the 50 or so standard laptops behind them and focus solely on Netbooks. So, I began querying the sales guy and one of the customers. It came down to essentially two things: price and selection (surprise, surprise). Best Buy now has a large selection of Netbooks--10 or so on display. A far cry from the Best Buy display of six months ago: a single, tiny, neglected Asus Eee PC pushed into a corner.
And I visited a second Best Buy where a sales guy gushed about Netbooks. "They're extremely popular," he said, adding that "almost all of my customers" just want to do e-mail and surf the Web.
That is circuitous way to get to my point. The Intel Netbook is not going away and is just getting more popular as this marketing research report indicates. Apple's Tim Cook dissed Netbooks back in April for what seemed like acceptable reasons: cheap, "junky hardware" (Cook's words) equates to downmarket, shoddy products. But that Apple reasoning needs an update--the fall 2009 version: a lot of the newer Netbooks coming out now are not shoddy or cheap feeling. (And I am hereby updating my previous pessimistic take on Netbooks too per this post.)
People like cute, light, and cheap--especially in a laptop. This sentiment won't be overcome, as Intel believes, by the emerging ultrathin laptop category, which ranges from about $500 to $1,000 (formerly called CULV or consumer ultra-low-voltage). Certainly not this year. Ultrathins are not different enough in appearance from a standard laptop and not cheap enough. (And recent reports indicate that the ultrathin category is not taking off as expected.)
Intel will never admit in a thousand years that it has created, in the Netbook, a Frankenstein monster of sorts. Intel will, of course, take credit (which it should) for the creation of a new category of computing devices, but my sense is that the company is not head over heels about the Netbook business model--and this is also a reason for Apple's very conscious decision not to make a Netbook. And, as many people are predicting, its reason for pursuing a more upscale tablet-like touch device.
Best Buy has a large Netbook selection
(Credit: Best Buy)Intel's sales chief, Sean Maloney, has intimated in the past that Netbooks are not huge money makers. Speaking about the expected emergence of the ultrathin laptop category back in May he said that this is "an opportunity for upsell. We don't need to give this stuff away. The industry doesn't need to give this stuff away. We can reach new price points and we can also get paid for it."
But there is just too much marketing momentum now behind Netbooks at large PC makers--and in retail. Hewlett-Packard, Dell, Toshiba, Sony, and Acer all are pushing Netbooks. And in Japan, easily one the largest PC markets in the world, the Netbook is a hit--despite initial resistance from Japanese PC makers--for all of the same reasons cited above: small, light, inexpensive--and add fashionable. Major Japanese tech Web sites (such as ASCII) and large retailers (like Yodobashi Camera) have a significant Netbook focus now because that's what readers and consumers are demanding.
And I just don't think performance is that much of an issue for many consumers. Some, of course, will return a Netbook because their expectations were too high (I heard this from a sales person at Frys Electronics), but a lot of people across all consumer segments (kids, students, business people) will continue to buy these things by the boatload (unless Intel intentionally sabotages the category--which I hope Intel is savvy enough not to do.)
Apple's products and marketing are good but not infallible. And the lack of a Netbook may come back to bite Apple at some point. Maybe not tomorrow. Maybe not next month. But maybe next year. One of the Best Buy customers eying a Netbook made a comment that was a powerful counterpoint to all the Apple Mac-PC ads. To paraphrase: "You have to pay an arm and a leg for Apple (pointing to the Apple corner), I'm trying to make a practical business decision here."






