Intel is launching its line of processors for thin, inexpensive laptops at the Computex tech conference in Taipei. Intel marketing chief Sean Maloney talked about this in a phone interview.
"It's clear that people like devices to be thin and light," said Maloney, who was speaking from the Computex conference in Taipei where he will be giving a keynote on Tuesday.
"We've really taken that to heart and come out with a complete top-to-bottom range of microprocessors that enable radically longer battery life and much smaller designs," said Maloney, referring to Intel's new lineup of consumer ultra-low-voltage (CULV) processors.
Maloney continued. "There are a lot of computers being announced here (Computex) that look like conventional notebooks in terms of how wide the screens are, but they're super-thin, the performance is very good, and they get up to nine hours battery life without a big, fat battery at the back," he said.
MSI X340 X-Slim laptop is one of the first CULV laptops
(Credit: MSI)"It's a big change for industry. It means the technology weaves its way into your life more because you're going to have all-day notebooks," Maloney said.
The new processors will encompass the Core 2, Pentium, and Celeron processor architectures, according to Maloney.
Prices for these new laptops will start at $399 and range up to $2,000 in some cases, Maloney said.
And will laptops based on these chips impact the sales of Netbooks? "I don't think so," Maloney said, but added: "It's a loser mentality to not develop one segment because you're worried about the other."
Maloney continued. "The demographics (for Netbooks) that's completely untouched is kids between the ages of 7 and 12. So, the Netbook market is still at a very early stage," he said.
In addition, Intel unveiled the Mobile Intel GS40 Express Chipset for the new ULV-based laptops. This "value" chipset enables ULV-based laptops to support HD (high-definition) playback, Windows Vista Premium support and native support for integrated HDMI (High-Definition Multimedia Interface).
Wireles options will include embedded WiMAX or Intel "My Wi-Fi" technology. My Wi-Fi transforms a laptop into a WiFi personal area network, connecting directly with up to eight Wi-Fi-certified devices, according to Intel.
Though a crush of new thin laptops are expected, the MSI X340 is one of the first. The X340 has a 13.4-inch screen, weighs 2.86 pounds, and measures .78 inches thick.
SANTA CLARA, Calif.--Thin is getting thinner. That's Intel's message as a wave of affordable, ultra-thin laptops is expected to break this summer.
Erik Reid, Intel's director of marketing for Mobile Products Group
(Credit: Brooke Crothers)Last week, I sat down with Erik Reid, director of marketing for the Mobile Products Group at Intel. Reid described Intel's strategy for its Consumer Ultra-Low-Voltage (CULV) processors--a segment that Intel describes as "ultra-thin"--and the chipmaker's first "Nehalem" mobile processors.
Ultra-thin is a big move for Intel. This will be Intel's primary mobile market focus in the next few months--until Nehalem appears later this year, according to Reid.
"It's a big change in the market. Consumer ULV has great battery life, very low TDPs," Reid said.
TDP, or thermal design power, describes the power envelope of a processor. For example, the current Apple MacBook Air uses Intel ultra-low-voltage processors with a TDP about half of the 35-watt rating for mainstream Intel mobile processors. Some of the lowest-power processors for the ultra-thin CULV category may be only a few watts more than the power-sipping Atom--which is rated at no more than 2.5 watts.
And what will consumers notice the most? Aside from good battery life, the laptop's aesthetics. "Systems can't ever be too thin. So thin will be a significant change in the industry and we're very pleased with the traction that we're seeing leading up to the introduction of those products," Reid said.
Prices will also get consumers' attention. "The affordability thing is really important. Look at your MacBook Air and think about that in terms of being available at different price points," said Intel spokesman Bill Calder.
Intel's initial processors for the ultra-thin category will be single core--like the current SU3500 processor. And the new chips won't all necessarily be Core 2--Intel's current mobile architecture--though Intel wouldn't elaborate on what other architectures--such as Pentium--it may use.
And size? Reid said some laptops will be 13.3-inch (diagonal screen size) designs, some will be a little larger, some will range down to 11.6-inch designs.
And what about cannibalization of the Netbook market--and vice-versa? "We're seeing very little cannibalization," Reid said. "Consumer ULVs are full-featured PCs. Price points will overlap. You might have some premium Netbooks in price bands where you'll see ULV," he said.
"We don't call it a Netbook if it's more than a 10.2-inch," Calder said. "The more that we can be clear about that and help people understand what each one is optimized for, the better the experience they will have," according to Reid. Netbooks are companion devices, Reid said. A person with a notebook is adding to their purchase when they get a Netbook. There are relatively few cases in which the Netbook is being used as the primary device, according to Reid. (Some readers may disagree with this.)
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A notebook from MSI portends the crush of lower-cost, Intel-based MacBook-Air-like laptop designs to come.
The MSI X-Slim series herald Apple MacBook Air-like laptops without the luxury laptop tax
(Credit: MSI)As I've written before, consumer ultra-low-voltage (CULV) chips will arrive in earnest this summer. The X-Slim X340 from MSI (Micro-Star International) is using the ULV SU3500, a precursor to lower-cost CULV Intel chips to come.
(Note: On April 19, Intel cut prices (PDF) on a wide range of processors. Though the SU3500 didn't see any cuts, the prices on its low-power cousins, the SL9400 and SU9400, were reduced 10 percent and 9 percent, respectively.)
What is CULV exactly? Well, one thing it's not is the Netbook-centric Atom processor: the 1.4GHz SU3500 is based on Intel's higher-performance mainstream Core 2 architecture. But like the Atom, it's a single-core chip. Single core means low power. In this case, the SU3500 draws only 5.5 watts, more than the Atom but a fraction of the dual-core mainstream Intel mobile chips rated at 25 and 35 watts. It also comes in a small 22mm chip package.
And what does all this mean? Better performance than Atom-based Netbooks. And in a well-designed system, longer battery life than a mainstream laptop.
Oh, and lower prices than luxury laptops like the Apple MacBook Air and Dell Adamo, which start at around $1,800. The MSI X-slim 340 with the SU3500 was launched this week in Japan and the higher-end version starts at around $1,000. U.S.-based reports say it is priced at $1,100.
The ultra-thin HP Pavilion dv2 laptop powered by AMD's Athlon "Neo" chip is also in this price range. AMD CEO Dirk Meyer said Tuesday that the single-core Neo processor will get a dual-core sibling dubbed "Congo" by summer.
Let the low-cost laptop competition begin.
Intel Chief Executive Paul Otellini said low-cost, ultrathin laptops with future Intel processors will be a big trend, a development that could upset the Netbook cart.
HP Pavilion dv2: harbinger of things to come
(Credit: CNET Reviews)During Intel's first-quarter earnings conference call Monday afternoon, Otellini had a surprising amount to say about Intel's upcoming consumer ultra-low-voltage (CULV) processors, designed to fit into future ultrathin laptops that are expected to be priced significantly below $1,700-and-up luxury laptops such as the Apple MacBook Air and the recently-introduced Dell Adamo. The category of upcoming CULV-based laptops has been described by some observers as the MacBook Air for the masses.
CULV chips will be based on mainstream Intel chip designs, such as Intel's Core architecture, differentiating them from the lower-performance Atom processor, which powers low-cost Netbooks.
Otellini said in prepared remarks during the conference call that Intel "looks forward to the launch of our consumer ultra-low-voltage products, which will enable many new sleek thin-and-light notebooks at very compelling price points."
And later in the conference call, responding to an analyst's question, he said: "The big trend in notebooks this year, starting mid-year, is likely to be very well designed thin-and-light notebooks using the CULV or ultra-low-voltage products."
Otellini continued. "And I think you'll see those at very attractive price points. Up to this point in time, those machines have been sort of executive jewelry and I think they'll hit mainstream consumer price points."
He said that these notebooks will be different from Netbooks. "And we're expecting (there will be) a more clear distinguishing set of characteristics between Netbooks and notebooks," he said.
One issue likely to emerge is, why would anyone buy a $500 Netbook, like the HP Mini-Note 2140, if these more powerful, sleek laptops are available?
The Intel CEO also said that new versions of the Atom processor are coming and mentioned a dual-core version. Intel currently offers a dual-core 330 Atom model for Nettops--a low-cost desktop PC category--so this would presumably be in addition to this sole dual-core Atom offering.
Otellinli also said that the future Larrabee graphics processor shown at the Intel Developers Conference in Beijing last week was a "high-end version" and added that "there's obviously other versions that have far fewer cores for different price points. What you saw is the 'extreme' version, let me put it that way." Volume shipments of Larrabee are expected early next year, he said.
Intel has revamped its processor badging and rating system. Consumers are the main target, though business systems will get new badging too.
The new badges include a die (the chip minus the packaging) accent in the upper right hand corner, a prominent main brand (e.g., "Core"), and the modifier (e.g., "i7").
Intel has also instituted a star system that rates chips from five stars (best performance in class) to one star (lowest performance). "So when a consumer goes into a Best Buy store they can distinguish between Centrino, Core, Celeron, Core 2 Duo, Core 2 Quad," said Intel spokesman Bill Calder.
That may be a little easier said than done, however. Some consumers (but not including "tech savvy" Giampaolo, of course) will still need help from the sales person to decipher the badging. A daunting challenge in the case of consumer laptops, which are typically plastered with a hodgepodge of stickers from Intel, Nvidia, Advanced Micro Devices, AMD's ATI graphics chip unit, and other companies.
Intel is in the process of moving to a "pretty aggressive brand simplification plan," Calder said. "When we launched Core i7, we said we're moving to a single primary client brand, which is Core. We're moving in that direction," he said.
The Atom processor will not get a modifier. In the future, the Nehalem server processor, currently branded only as "Xeon" with a letter and number suffix, may also get new branding to make it more readily identifiable as part of the Nehalem architecture like its desktop sibling the Core i7, Calder said.
New Intel processor badges with "die" accent
(Credit: Intel)
Intel's new star rating system
(Credit: Intel)
Updated at 12:30 p.m. PDT with additional information throughout and corrections to cache size and thermal envelope ratings.
Intel will refresh its lineup of chips for ultraportable laptops on Monday.
The new dual-core processors--targeted at Apple MacBook Air-class laptops--include the 2.53GHz SP9600 priced at $316 with 6MB of cache memory and a thermal envelope rating of 25 watts. Slotted below this chip is the 1.6GHz SU9600 (3MB cache) priced at $289 with a thermal envelope rating of 10 watts.
The lineup also includes a single-core 1.4GHz SU3500 with a thermal envelope of only 5.5 watts. This is priced at $262.
Intel ULV and LV chips due on March 30, 2009:
- SP9600 / 2.53GHz / 6MB cache / 1066MHz FSB / 2 cores / 25W / $316
- SL9600 / 2.13GHz / 6MB cache / 1066MHz FSB / 2 cores / 17W / $316
- SU9600 / 1.60GHz / 3MB cache / 800MHz FSB / 2 cores / 10W / $289
- SU3500 / 1.4GHz / 3MB cache / 800MHz FSB / 1 core / 5.5W / $262
- ICP900 / 2.2GHz / 1MB cache / 800MHz FSB / 1 core / 35W / $70
These new chip models being launched Monday are not the rumored "CULV" (consumer ultra low voltage) processors targeted at inexpensive ultra-thin laptops, according to sources close to Intel. Those future chips--which Intel will not necessarily label CULV--are not due to summer, the sources said.
The future ULV processors for inexpensive ultra-thin laptops--similar to the $700 Hewlett-Packard Pavilion dv2 expected to hit the streets next month--will be priced to allow PC makers to roll out attractive, sleek laptops that are not priced in the stratosphere, like the $1,999 Dell Adamo or $1,799 MacBook Air.
Let's step back for a minute and examine Intel's ULV lineup. Intel low-power mobile processors have been around for a long time but gained prominence with the introduction of ultra-thin luxury laptops such as the MacBook Air and the ThinkPad X300. The newest ULV chips, for instance, power Dell's new Adamo ultra-thin laptops and the update to the ThinkPad X300, the X301. (The Adamo uses Intel Core 2 Duo SU9300 and SU9400 processors.)
Intel Netbook, sleek ULV laptop, and mainstream laptop segmentation
(Credit: Intel)So, what is the new line of ULV chips due this summer for inexpensive ultraportables? These processors will be a departure from Intel's strategy to date of putting ULV chips into sleek luxury laptops only. The new chips will target the price segment well below the $1,800-and-up luxury laptop market. Prices for these ultra-thin laptops would range between $600 and $1,300, according to Intel.
The processors--at least according to Intel's theoretical game plan--will not compete with the Atom processor that powers Netbooks, which fall below the $500 price point.
But this will be tricky and potentially not clear to customers. For instance, is a $700 Atom-powered Hewlett-Packard Mini 1000 Netbook with built-in broadband Verizon wireless and an 80GB hard disk drive better or worse than a not-so-full featured Pavilion dv2? We'll have to wait and see how this shakes out.
Here's a radical idea: a 2009 Apple computer with an AMD processor.
Improbable?
(Credit: Apple, AMD)Maybe this isn't in the cards, but it should be. Especially in light of Advanced Micro Devices' upcoming ultraportable platforms.
I see an upscale Netbook-like Apple computer with, let's say, a slightly smaller form factor than the Apple MacBook Air. Maybe an 11-inch or 12-inch design packing low-power (and relatively inexpensive) AMD Yukon or Congo silicon. This would not be a Netbook clone--and would offer much better graphics silicon than a Netbook--allowing Apple to sufficiently differentiate itself.
Or what about an Apple laptop with an upcoming AMD 45-nanometer mobile processor plus ATI Radeon HD 3600-level graphics that slots below the MacBook Pro? I'm sure Apple could find a head-turning way to implement this that would set it apart from the Intel-based hordes.
Or: AMD's 45-nanometer Shanghai or Phenom II in a Mac Pro? Maybe this concept is beyond the pale for the marketing folks at Apple, but it shouldn't be.
And Apple has demonstrated it can buck conventional processor politics. Intel's newest ultra-low-voltage (ULV) Core 2 Duo processors were offered by all the top-tier laptop vendors as an Intel bundle--Intel processor and Intel integrated graphics--until Apple decided to "think different" and up the ante with an Nvidia GeForce 9400M-based chipset.
Needless to say, AMD needs to go where Intel hasn't gone before in 2009. Last year was not a good year for AMD. Aside from its financial difficulties and the spinoff of its manufacturing operations, it couldn't muster a respectable challenge to Intel in server, desktop, or mobile chips. AMD's newest Shanghai processor for servers and Phenom II for desktops should be competitive with Intel offerings, but don't expect any tectonic shift in market share.
So AMD should be targeting Intel vulnerabilities--some of them self-imposed because of Intel's rigid processor segmentation in some areas--as well as exploiting its self-proclaimed advantage: AMD is the only one of the Big Three PC processor suppliers (the other two being Intel and Nvidia) that makes both CPUs and GPUs.
AMD's Fusion strategy should be more than a marketing mantra. Some unsolicited advice: find a truly unique way to fuse together the strengths of the CPU and GPU before Intel or Nvidia beat you to it.
The Gateway notebook roll-out is official. Sony's is not. Gateway Computer announced three lines of notebook PCs on Monday with 64-bit Windows, while Circuit City prematurely posted images of upcoming Sony notebooks.
Gateway 14-inch T6836
(Credit: Gateway )Gateway rolled out three notebooks targeted at students. The P series desktop replacement comes with a 17-inch widescreen, the M series with a 15.4-inch screen, and the T series uses a 14.1-inch screen.
All systems come with 64-bit Windows Vista Home Premium and pack 4GB of memory--the minimum for acceptable performance in 64-bit Windows.
(See Gateway goes all 64-bit in back-to-school desktops.)
The 15-inch "Garnet Red" Gateway M-6848 is spec'd with an Intel Core 2 Duo T5750 processor, 4GB of memory, a 250GB hard disk drive, 802.11a/b/g,a wireless, DVD-R/RW drive, and Vista Home Premium 64-bit with SP1. It retails for $799.99.
The 14-inch "Pacific Blue" Gateway T-6836 notebook has virtually the same specifications. It also retails for $799.99.
Other features include a multimedia panel integrated into the keyboard, DVD burner with LabelFlash technology, and an integrated Webcam.
Upcoming Sony retail notebook
Meanwhile, details about upcoming Sony notebooks continue to seep out.
Circuit City prematurely posted photos of the upcoming Sony portables. (Though Circuit City has pulled the links, cached images are still accessible.)
Last week, less colorful user-manual images appeared at Notebookreview.com as well as tidbits about various models. Apparently, models will use Intel's next-generation Centrino 2 "Montevina" processor, graphics chips from Advance Micro Devices' ATI unit, and sport 13- and 16-inch screens.
Nvidia has posted a video that involves the new GTX 280 chip, overclocking, lots of liquid nitrogen, and the Nvidia labs. Oh, and no quad-core processor. Get the point?
Nvidia NForce 790i Ultra SLI motherboard
(Credit: Nvidia)"A lot of people believe you need an Intel quad-core or Intel quad-core Extreme to build an extreme PC," says the post by "Steffee" on the Nvidia Web site. "Today I'm going to build a gaming PC using the Intel Core 2 Duo. That's duo. Got that? Duo, two cores."
I think the point the blogger is trying to make is that the test system has only has two cores, though I could be mistaken.
Here's an excerpt from the blog: "Think you need a quad-core CPU for an extreme gaming PC with impressive 3DMark Vantage numbers and gaming performance?...I overclocked and hyper-cooled an SLI gaming rig using two of our latest and greatest GPUs--GeForce GTX 280...and a sub-$200 CPU."
Intel, of course, has a different take on this. "Most of what people do today with their computers requires powerful processors. Examples of processor-intensive applications include: creating content, viewing/editing high definition video, using social media sites, office tools, downloading music, and editing photos," Intel said in a statement.
In the test, the blogger uses an NForce 790i Ultra SLI motherboard, Intel core 2 duo E8400, in addition to the GTX 280 graphics card.
With the single GTX 280 board, the score is a 3DMark Vantage "X4796."
Then the blogger (an Nvidia employee) takes a hike to the Nvidia lab. "Now we're going to take a field trip to Nvidia labs to do some serious overclocking," she says. After adding what seems to be prodigious amounts of liquid nitrogen and adding another GTX 280 SLI board, the 3DMark score jumps to "X10,282."
Intel could respond (which it hasn't) by saying that the E8400 is not a slow processor: it runs at 3.0GHZ and has 6MB of cache. And overclocked with liquid nitrogen, it would probably get some pretty good scores too. And then, of course, it might be simpler to just get a quad-core Extreme CPU.
In the test, the Nvida GTX 280 core clock was overclocked to 727MHz and the shader to 1458MHz. The core clock is normally 602MHz and the shader clock 1296MHz.
System specifications:
--2× NVIDIA GeForce GTX 280 graphics cards running in SLI nForce 790i Ultra SLI motherboard
--Intel Core 2 Duo E8400 CPU
--4 GB SLI-ready Corsair DDR3 memory
--PC Power and Cooling TurboCool 1200W power supply
--Windows Vista 32-bit operating system
Intel will introduce the Q9650 Core 2 Quad processor in the third quarter, according to Chinese-language Web site HKEPC, almost halving the price of the current high-end Intel part with similar specifications.
(Credit:
Intel)
The Q9650 will be priced at $530, according to HKEPC, close to half the price of the similarly spec'd high-end "Extreme" QX9650, which is listed at $999 on Intel's pricing Web page.
Like the QX9650, the Q9650 will have a clock speed of 3GHz, a 1333MHz front-side bus (FSB), and 12MB of cache memory.
The other notable desktop processor slated to debut in the third quarter is the Core 2 Duo E8600. This will have a clock speed of 3.33GHz, a 1333MHz FSB, and 6MB of cache memory, according to HKEPC. It is expected to be priced at $266.
The E8600 will top the currently available E8500, which runs at 3.16GHz and is priced at $266.
When contacted, Intel had this to say: "We publicly acknowledge that we will have future 45nm Intel Core 2 processor offerings which fit into LGA775 sockets and take advantage of currently available and future desktop platforms with similar physical, power, and thermal characteristics."
HKEPC also lists price cuts. The quad-core Q9550 (2.83GHz), for example, is slated to drop from $530 to $316 (the upcoming Q9650 will push the Q9550 down to a lower price point). The widely-used Q6600 (2.4GHz) is expected to fall from $224 to $203.
The Core 2 Duo E8500 should see its price fall from $266 to $183.
