If the iPhone didn't finish off Windows Mobile in the smartphone market, the Motorola Droid may.
Windows Mobile is losing the last vestiges of its mojo--if it really had any to begin with--as the Droid and other phones based on the Android 2.0 operating system push the buzz meter needle into the red zone. Many in the media--which can play a big role in steering users to one technology platform or another--sense that Windows Mobile has now been relegated resolutely to has-been status.
The Motorola Droid's high-resolution screen.
(Credit: Verizon)Let's do a quick canvas of what some in the press are saying now that we're at the start of the Droid era. A post on SFGate.com (the Web site of the San Francisco Chronicle) is, like other commentary out there, clearly dismissive of Windows Mobile. "Curiously, Microsoft is nowhere to be seen in this battle royal," the author states, referring to the iPhone and Android.
And there's this more damning comment from a blog at SeattlePI.com. "Rarely mentioned, however, is another player in the mobile OS market--Microsoft. Why not? Because not many people in the smartphone world seem to really give a hoot about Windows Mobile anymore."
The litany of like articles is long. This post on PC World asks: "Has Microsoft Placed Its Last Mobile Bet?" The article cites research from Canalys showing Windows Mobile slipping from 13.9 percent of the worldwide smartphone market in 2002 to 9 percent in the second quarter of 2009.
The numbers are even less favorable in an accounting by ad service Admob, which compiles data on which operating systems are in use on mobile devices that access online ads. In August, according to AdMob, Windows Mobile had only a 4 percent share of the mobile OS market worldwide, down from 7 percent in February.
But getting back to my original premise of no mobile mojo for Windows. The fact is that consumers don't care about Windows on smartphones. In other words, while Windows seems to be a prerequisite for many consumers when buying a PC, it just doesn't come into play in a big way in a smartphone purchase.
This will have ramifications beyond Microsoft of course. Companies like Toshiba (and its attractive TG01 smartphone) will probably not be as successful on Windows Mobile as they would (will) be on Android 2.0. Or, at the very least, will not get the necessary buzz.
Then there's the Intel factor. Intel also wants to be a player, eventually, in the smartphone space. If it is indeed able to beat back Texas Instruments (whose chip is used in the Droid), Samsung (iPhone), Qualcomm (BlackBerry), and Marvell, it probably won't do it by sticking to the tried-and-true "WinTel" combination that's been so outrageously successful in the PC space.
And Intel is chasing a fast-moving target. TI, and all the other ARM-based chip suppliers cited above, are slated to bring out dual-core designs that can hit speeds as high as 2GHz (think next-generation tablets and media pads). In other words, they'll also be able claim the coveted speed mantle on phones, such as the Droid, where Windows Mobile is no where in sight.
So the Droid may not be the iPhone killer but rather the Windows Mobile slayer. Microsoft, of course, will always have the unassailable PC franchise. But, wait, isn't Android coming to Netbooks next year? Maybe the real battle royal for Microsoft is yet to come.
Watch out, Nvidia is stalking the iPhone. The maker of fast graphics processors will apply its chip know-how to juice up the mobile internet device market and the Windows Mobile interface.
Nvidia APX 2500-based Windows Mobile device has flick-and-roll interface
(Credit: Nvidia)As reported back in February, after a decade of pumping up PC performance, Nvidia is betting a big part of its future on boosting graphics performance in fit-in-your-pocket mobile internet devices (MIDs).
CNET Video of APX 2500 prototype here.
iPhone-style devices with Nvdia's APX 2500 system-on-a-chip--due late this year and next year--incorporate most of the functionality of a PC. (See block diagram.) And it is important to note that Nvidia is building all of the core electronics that will run a mobile internet device, not just the graphics component.
The APX 2500 is different from Intel's Atom processor platform--which is offered as a processor and a separate chipset--because the 2500 integrates everything onto one piece of silicon. This makes it more akin to Intel's upcoming Moorestown processor that's due next year or early 2010.
Nvidia's goal is to pack as much processing punch as possible into a few-hundred-milliwatt power envelope, said Michael Rayfield, general manager of the Mobile Business Unit. "I said start from zero. And then made my team beg and plead for every milliwatt," he said. Notebook PC processors typically operate in power envelopes between 10 and 35 watts.
But to the user, the biggest difference will be Microsoft's Mobile Windows interface and what can happen when there is Nvidia GeForce graphics silicon pushing everything around.
The platform that Nvidia is demonstrating goes far beyond the staid, pin-striped Windows Mobile that is used today. Nvidia is showing finger-flick-and-roll screens and accelerometer-based reorienting 720p video.
These tiny devices are designed to run 720p HDTV video for 10 hours--one of the marquee features that Nvidia will be emphasizing, Rayfield said. He plugged a prototype APX 2500-based device into a large screen TV via a High-Definition Multimedia Interface (HDMI) connector and played high-definition movies with the same fluidity and resolution as you get from a big HDTV box or bigger computer.
Nvidia APX 2500 block diagram
(Credit: Nvidia)All on, believe it or not, Windows Mobile. The operating system has struggled since its inception back in 2000. Initially, it had promise on Compaq (and later Hewlett-Packard) iPaq handhelds, but these devices never appealed to a large base, even in corporate America which eventually went en masse for the Blackberry. There is more acceptance now as Windows Mobile 6.1 is adopted by companies like HTC, Samsung, and Acer (which announced its intention to bring out a Windows smartphone)--but it is still Windows. In a post-iPhone world, Nvidia says this is not adequate.
The prototype mobile internet device that Nvidia is currently working on is not the product that will appear from phone companies or navigation device vendors. Rayfield said it is necessarily a thick device and contains extra circuit boards because it is a development platform. The final product made by device manufacturers will be thin, he said.
Nvidia APX 2500-based Windows Mobile device interface
(Credit: Nvidia)
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