Move aside, Intel. New chips from Advanced Micro Devices, Freescale Semiconductor, and Qualcomm may redefine the Netbook and ultraportable market next year.
To date, Intel has pretty much defined Netbook performance and features with the popular Atom processor. "We're very comfortable with our product leadership but we don't take anything for granted. And we expect competition in this space. Stay tuned," said Bill Calder, an Intel representative.
Stay tuned indeed. As the Netbook market grows, other chip heavyweights want a piece of the pie. Netbooks--which typically weigh less than 3 pounds and have screens under 11 inches diagonally--got a lift this week when they became one of the top sellers at resellers on "Cyber Monday."
Qualcomm's Netbook prototype using its 3G Snapdragon silicon
(Credit: Natasha Lomas/Silicon.com, a CBS Interactive site)At the Consumer Electronics Show in January, AMD is expected to introduce its ultraportable platform. The Sunnyvale, Calif.-based chipmaker is targeting "Yukon" technology at consumers that want "smaller, sleeker, and lighter notebook form factors that offer great performance," the company said.
AMD is hoping to one-up Intel by focusing on ultraportables that would have larger screens (ranging up to 13 and 14 inches), bigger keyboards, better graphics horsepower, and ultimately dual-core processors. (Though Netbook vendors are expected to come out with dual-core Atom designs, Intel says its current dual-core offering is targeted at Nettops, not Netbooks.)
Yukon, which AMD first discussed at a November analyst meeting, comprises the Huron single-core processor, RS690E graphics, and the SB600 chipset. A dual-core Conesus chip (as part of the "Congo" platform) with RS780M graphics silicon would come later.
In addition to standard 802.11n Wi-Fi, the Yukon platform also includes 3G broadband wireless, according to AMD slides.
And 3G may be the next big leap for Netbooks. A source at one large chipmaker said that a Japan-based telecommunications company may roll out a subscription-based "$1" Netbook with 3G. And this may also be the next big feature included on Netbooks in Europe where the form factor has proven to be popular.
Enter telecommunications chip giant Qualcomm, which comes at these devices from the opposite direction of PC chipmakers Intel and AMD. Qualcomm has been making and designing highly integrated chips for cell phones since it was founded in 1985.
The San Diego, Calif.-based company has been showing off a Netbook-like design based on its Snapdragon chip. (See photo.) While Snapdragon supports Wi-Fi and Bluetooth, it is designed from the ground up as a 3G platform. And Qualcomm does this all on silicon that can fit inside a smartphone. Like a cell phone, Snapdragon-based Netbooks would have always-on connectivity.
In November, Qualcomm introduced a 45-nanometer chip (Atom is 45nm too) with "two integrated computing cores" running at speeds up to 1.5GHz. The dual-CPU Snapdragon single-chip QSD8672 offers long battery life and a full range of 3G mobile broadband options.
Sampling of the newest Snapdragon chip is scheduled for the second half of 2009.
A Qualcomm spokeswoman said Thursday that the company is working with end-product Netbook manufacturers including Acer, Toshiba, and HTC, with products expected in the first half of 2009 using current Snapdragon technology.
The 3G wireless broadband technology uses integrated multi-mode modems including HSPA+ for up to 28 Mbps when downloading data and up to 11 Mbps when uploading. Other features include support for Linux and Windows Mobile, GPS, Bluetooth, 1080p high-definition video recording and playback and support for Wi-Fi and mobile TV technologies such as MediaFLO, DVB-H and ISDB-T.
The integrated 2D and 3D graphics support display resolutions up to WSXGA (1440 x 900).
Freescale--formerly Motorola's chipmaking arm--also plans to get in on the Netbook act. It plans to announce its entry into the Netbook market at CES with an addition to its i.MX application processor family.
Freescale says its processor will be the "only one in the space that offers a dual-core graphics engine targeting OpenVG and OpenGL, which enables 2D and 3D graphics as well as Flash and SVG." (SVG stands for Scalable Vector Graphics.)
The new i.MX processor is based on a highly-advanced, GHz-class ARM core, according to a representative.
The Netbook, take two: When Advanced Micro Devices said it wasn't going to focus on Netbooks, as Intel and its partners defined them, maybe it was on to something.
Intel is re-evaluating the Netbook market as possibly not The Next Big Thing. This from the company that makes the Atom processor and accompanying silicon that go into most of the Netbooks sold today.
HP Mini Netbook 1030NR: the next big thing?
(Credit: Best Buy)At a recent Raymond James IT Supply Chain Conference (streamed via this Intel page), Stu Pann, vice president in the sales and marketing group at Intel, said his company sees the Netbook differently now.
"We originally thought Netbooks would be for emerging markets and younger kids, and there is some of that. It turns out the bulk of the Netbooks sold today are Western Europe, North America, and for people who just want to grab and go with a notebook," Pann said. "We view the Netbook as mostly incremental to our total available market," he added.
And the most revealing statement? "If you've ever used a Netbook and used a 10-inch screen size--it's fine for an hour. It's not something you're going to use day in and day out."
Though this may simply reaffirm some people's view of the Netbook, it may also be surprising to others who thought the Netbook was potentially a laptop replacement for highly mobile users looking for a lightweight design. Or at least a design that was bearable beyond one hour.
Enter AMD and its take on the market. Though it won't resist if computer makers use its upcoming Huron and Conesus CPUs (one of these is due early next year) for Netbook-like designs, its focus is on ultrathin laptops similar in build to the 13-inch MacBook Air (and even 14-inch designs) but at a much lower price point.
AMD Chief Executive Dirk Meyer said earlier this month that "we're ignoring the Netbook phenomenon--just thinking about PC form factors above that form factor." And Bahr Mahony, director of notebook product marketing at AMD, said at that time that there are "a fair number of people" who are not satisfied with the experience they're having with Netbooks.
Mahony added that the dissatisfaction with Netbooks "has been exhibited by the high return rates that have been seen on these mini notebooks" in Europe. (AMD uses the terms "Netbook" and "mini notebook" interchangeably.)
AMD believes that the Netbook screen size is too small and the performance disappointing.
The coming year should show whether the Netbook has legs or whether it was just another marketing flash-in-the-pan like the UMPC (ultramobile personal computer) before it.
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