Samsung's NC20 Netbook shows that Via Technologies' Nano processor can keep up with the Joneses. But will Nvidia be given the chance?
CNET Reviews' Dan Ackerman reviewed the new Samsung NC20 Netbook and found it not wanting in a matchup with the Asus Eee PC 1000HE, packing Intel's latest and greatest Atom N280.
Samsung NC20 Netbook packs a Via Nano processor--not an Intel Atom.
(Credit: CNET Reviews)Though Nano is a necessary industry antidote to Intel's grip on the Netbook market, in the scheme of market share numbers, Via's chip is a blip at best.
I find it almost amusing when Intel lists Via as one of two competitors (Advanced Micro Devices being the other) in its Form 10-K filings. It's a fair analogy to say it's like a mom-and-pop coffee shop among a dense cluster of Starbucks stores. You may draw a few customers but 99 percent of the market is going to go to Starbucks.
Via helped pioneer the Netbook market in early 2008 by powering one of the earliest high-profile products, the Hewlett-Packard 2133 Mini-Note. In fact, Via was already supplying the inexpensive, low-power Via C7M--Nano's predecessor--in 2005 when the Atom concept was just a glimmer in Intel's eye.
The Netbook market vacuum didn't last long, however. Within months of Atom's arrival, the Via C7M was squashed by the Intel juggernaut, not to rise again. (Largely due to the fact that the C7M was slow, as one reader points out.)
The sober reality is that Via faces the same daunting challenge that Nvidia does: competing with Intel. The largest Netbook vendors--Asus and Acer--are wedded to Intel processors and chipsets, as are most of the other major players. An incremental increase in processor performance from Via won't necessarily tempt PC makers to drop Atom.
Nvidia's predicament is even more difficult because the GPU supplier can offer something that Intel can't: great graphics performance in a Netbook.
Nvidia faces a Catch 22. It needs a lot of Netbook design wins to make decent profit margins but customers won't sign up for Nvidia's Ion in the face of Intel's bundling incentives.
Alas, Nvidia's Ion seems destined only for tiny desktops for now. Nvidia has been shopping its Ion platform (Atom + Nvidia 9400M graphics) around and has had some success with top-tier PC companies looking to design diminutive desktops. But not any success to date in the Netbook space (although some smaller Asia-based Netbook makers are expected to announce Ion-based Netbooks at Computex in June).
Then there's Tegra. This Nvidia chip platform may have more success in the category of so-called "$99" Netbooks that are more akin--in the way they are offered to customers--to cell phones than laptops. These Netbooks, as depicted by Qualcomm, would be always-on and not part of the WinTel (Windows-Intel) ecosystem.
Nvidia went out of its way this week to demonstrate a concept device at CTIA in Las Vegas running Windows CE. Nvidia basically tore out the guts of an Intel-based HP Mini 1000 Netbook and replaced it with Tegra parts, according to a Nvidia spokesman Derek Perez, who attended CTIA this week.
Are Netbooks ripe to be resized? Via Technologies thinks so. The Intel-compatible chipmaker says larger Netbooks are on the way.
Via Nano processor
(Credit: Via Technologies)In an interview, Glenn Henry, the head of Via Technologies subsidiary Centaur Technology, said that Via has just begun commercial shipments of its Intel-compatible, power-sipping Nano processor. Centaur headed up development of the Nano processor.
"We just started shipping to customers last week and this week--literally right now," Henry said.
Henry said there is a lot of demand for larger form factors. "Everyone wants to build a (Netbook) of some variety these days. Most of the interest we see from customers is for a larger screen than the HP (2133). There's a lot of demand to move those things up to higher screen sizes. I've heard customers say they want to build 12- or 13-inch notebooks," Henry said.
Via's most illustrious customer is Hewlett-Packard, which currently uses the older Via C7 processor in its 2133 Mini-Note PC.
Though Henry refused to talk about design wins, he did say that there is interest from major companies. "We've given them (HP) samples," he said. Though Henry qualified this by saying that Via has given samples to a lot of potential customers. "There's a great deal of interest in the part from people whose name you would recognize," he said.
The Nano processor is seen as the only real competition for Intel's popular Atom chip, which is used in Netbooks from a long list of companies including Acer, Asus, Lenovo, and Dell.
The 2.6-pound HP 2133 Mini-Note uses the Via C7 processor.
(Credit: Hewlett-Packard)There is one crucial difference with the Atom. Nano has a thermal envelope of 5 watts at 1GHz. Though this is low compared with a standard Intel Core 2 mobile processor (typically drawing 25 watts to 35 watts), this is higher than Intel's single-core Atom chip for netbooks which tops out at just 2 watts. At 1.3GHz, Nano has a thermal envelope of 8 watts, approaching that of Intel's dual-core Atom.
Why the difference? Nano uses a more sophisticated superscalar, out-of-order design, while Atom has a more simple "in-order execution" architecture. Because of Nano's more complex design, it may deliver better performance than Atom in some cases.
The thermal envelope, however, is important because it can influence the design of a Netbook-type device. Typically, parts with lower thermal envelopes can go into smaller devices.
On the upside, Nano can be plugged directly into a design that uses the older C7 processor. "One of the very interesting things about the Nano is that it's plug compatible with our current C7s. You can plug the part into the same socket." Though some adjustments must be made: A BIOS upgrade is necessary and "more importantly the part has a different power-versus-megahertz (paradigm) compared to the current part because it's running benchmarks two times faster," Henry said.
He said products using the Nano processor will not appear immediately. "No product that actually uses this is for sale to the end customer (yet). So the parts we're shipping are going into the (customer's) manufacturing process or development process."
And what about a Via dual-core processor? "We're working on it. When you see it, who knows. We're implementing it but it's not near at hand," Henry said.
(Note: There are several ways to categorize a design as a netbook. One is screen size. Typically netbooks have 7-, 8-, or 9-inch screens. But this definition is in flux with, for example, the newest Atom-processor-based Eee PC 1000 that sports a 10-inch screen. So, as netbooks get redefined upward, the silicon inside--and other hardware--becomes the defining factor, i.e., low-power, low-performance processors and graphics that dictate how the computer should be used: primarily as a Net-centric device for Web browsing and email. Prices will also typically be lower than standard notebooks.)
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