Lauren, you were good, but Giampaolo may be an even better Los Angeles-area aspiring actor.
The confident-looking, curly-haired star of Microsoft's newest ad, which debuted Saturday, says, "I'm technically savvy. I know what I want."
What he wants in a new laptop is portability, power, and good battery life, he tells the starring redhead Lauren, Microsoft says that if he finds what he's looking for with a price tag of less than $1,500, it'll fork over the cash for it.. And just as with the earlier ad in this campaign,
Naturally, Giampaolo--who presumably also responded to Microsoft's Craigslist ad for help with market research--ends up finding the PC that fits Microsoft's bill: a Hewlett-Packard Pavilion HDX, but not before spouting out some clever anti-Apple lines. (And no, it's not that he's "not cool enough" to be a Mac person. Quite the contrary: "I'm a PC because I'm really picky," he says.)
As he checks out a MacBook, Giampaolo, in a drooling tone, says it's "sooo sexy," but "Macs to me are about aesthetics more than they are the computing power. I don't want to pay for the brand; I want to pay for the computer." (At first, I thought he was saying "rent," not "brand," but while that may sound snarkier, it wouldn't exactly have made sense.)
Is this one a winner? Perhaps time will tell.