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November 13, 2009 3:27 AM PST

Microsoft's new ad target: Windows 7

by Ina Fried
  • 118 comments

Seizing what is perhaps its most valuable advertising real estate, Microsoft said on Friday it has launched a pilot program to sell ads on the Windows desktop.

Advertisers can buy the right to offer various themes that customize the desktop image and that promote various gadgets and even custom sounds for the Windows 7 operating system. Microsoft stressed, however, that users will choose which, if any, of the customizations they want to download.

The Windows Personalization Gallery offers a desktop branding experience for users throughout the operation of their Windows 7-based PC, including backgrounds, slide shows, borders, and application audio elements.

Microsoft's pitch is that the program will allow consumers to connect with brands they particularly like.

"The new Windows Theme Experience and Windows Personalization Gallery in Windows 7 allow consumers to customize their technology to reflect the things in life they are most passionate about," Microsoft vice president Darren Huston said in a statement. "These are great examples of Microsoft innovation and technology coming together to enable top global brands to reach audiences in new and interesting ways."

Microsoft said that the advertising program is a test that will run through October of next year. Early partners include Porsche, Infiniti, and Ducati, and Microsoft itself is participating.

"Microsoft is a key partner in our global advertising strategy; they constantly provide new ideas and opportunities which are tailored to our brand and exciting for our customers," Infiniti marketing director Jon Brancheau said in a statement. "The Windows Personalization Gallery and Windows Theme Experience are unique offerings that will provide Infiniti with a new set of tools to integrate our brand elements into the lives of consumers everywhere."

Twentieth Century Fox, another early advertiser, will use the Windows desktop to promote its movies.

"People connect emotionally with films and the stories they tell," vice president Bettina Sherick said in a statement. "These are the same people who personalize their digital experience. We are thrilled to be able to bring our film properties to consumers and let them engage more deeply with the stories that move them."

Microsoft said that the themes are available globally from Microsoft's Web site.

"We pride ourselves on listening to our clients and developing the most innovative, accessible and relevant products based on their feedback," said John Nicol, general manager, Last Mile Innovation, Microsoft Consumer & Online.

Although new to Windows, sponsored themes have been common in other PC experiences, such as instant-messaging programs.

So, Windows 7 users, what do you make of this?

In addition to the usual collection of pretty pictures, Microsoft is now selling businesses the option of offering sponsored desktop themes for Windows 7.

(Credit: CNET)
Originally posted at Beyond Binary

November 12, 2009 10:28 AM PST

Microsoft denies Windows 7 is based on Mac OS

by Chris Matyszczyk
  • 113 comments

Corporations can be heinous places. All day, people wander around, playing politics like so many Lindsay Lohans in "Mean Girls."

So today, one wonders just what machinations are being endured by Simon Aldous, the Microsoft Partner Group manager who was Wednesday quoted by PCR as suggesting that Windows 7 was rather inspired by the simplicity of the Mac OS. Indeed, Aldous declared that Microsoft's new operating system was designed to "create a Mac look."

In what appears to be a somewhat hurriedly written post on the Windows Team blog titled, "How we really designed the look and feel of Windows 7," Microsoft showed that perhaps some of its underwear is currently a little twisted.

The post read: "An inaccurate quote has been floating around the Internet today about the design origins of Windows 7 and whether its look and feel was 'borrowed' from Mac OS X."

This would suggest that Aldous was, in fact, misquoted.

However, the post, written by Brandon LeBlanc, continued, "Unfortunately, this came from a Microsoft employee who was not involved in any aspect of designing Windows 7. I hate to say this about one of our own, but his comments were inaccurate and uninformed."

"I'm Steve Jobs, and Windows 7 my idea?"

"I'm Steve Jobs, and Windows 7 was my idea?"

(Credit: Stephen Shankland/CNET)

Some would therefore now conclude that he was quoted accurately, but he didn't quite get his facts right. This is entirely possible, though one might wonder why he would have made comments with a ring of such endearing honesty.

However, perhaps the most interesting aspect of this Windows Team post is a comment left by someone with the handle "i-dont-do-tat".

This commenter wrote: "I know Simon Aldous, having worked in the same U.K. subsidiary as him for a few years. He's a good guy who, for me, is telling it like it is. He's paying testament to the common view that a Mac is cool and a great template to copy."

As many in the world of business will tell you, copying happens all the time. The competition is scrutinized religiously, and the best articles of faith are taken and sometimes even improved. This happens in every product category.

The "i-dont-do-tat" poster concluded that perhaps honesty might not be such a bad thing: "Denying this to your customers just makes you look stupid because the very look and feel of Windows 7 is desperately trying to look like a Mac OS--just admit it."

Oh, of course one mightn't expect honesty in the mass-market arena. It is a very dangerous place in which to say anything at all. Equally, though, in a tech world interview, perhaps a little nod toward the opposition is not such a bad thing. It might even lull it into a little complacent smugness.

One can only hope that Simon Aldous had a good breakfast Thursday and that he hasn't endured any untoward communications. Unless it's a job offer from Apple, of course, which he should accept only if the company gives him a better deal and appears to come from nicer people.

That's how the corporate world works, you see. Like high school, it's all temporary, so you have to make the most of it while you can.

Originally posted at Technically Incorrect
Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world. He is a member of the CNET Blog Network and is not an employee of CNET.

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November 5, 2009 9:37 AM PST

Windows 7 sales outshine Vista

by Lance Whitney
  • 32 comments

Judging by its initial sales, Windows 7 is certainly proving more popular than Vista.

Windows Vista
Credit: Microsoft

Microsoft sold 234 percent more boxed editions of Windows 7 than it did Vista in the initial releases of both products, according to research released Thursday by NPD Group.

In actual dollars, Windows 7 has also been more successful than Vista. However, early discounts on pre-sales copies and a lack of a promotional boost behind Windows 7 Ultimate led to revenues only 82 percent greater than those of Vista.

"Ultimate was a much bigger part of what Microsoft did with Vista, whereas this time I think they not only kept the price very high, but really kept the focus on the Premium product and the Premium three-pack," explained the author of the report, NPD's Stephen Baker, to CNET News. "Most of the promotional fire that they've put out there has been focused on those, for example, 'Buy a computer, get a $50 copy of Home Premium.' The pre-sales were all pretty much focused on Home Premium."

The numbers provided by NPD include both the initial sales of Windows 7 following its release on October 22 and pre-sales data from the discount program that Microsoft launched in July.

NPD declined to release actual sales figures for Windows 7, but the percentages help tell the story.

Web statistics firm Net Applications also found early adoption of Windows 7 to be strong.

(Credit: NPD Group)

Sales of PC hardware running the new OS didn't fare quite as well. Though growth in PC sales for the Windows 7 launch was at its highest level for the entire third quarter, it wasn't as strong as during the Vista launch, showing a 6 percent decrease from Vista's initial days.

A mixture of different factors affected the sales of Windows 7 PCs, notes Baker. Vista was launched in January, which traditionally offers a better sales environment than October. Also, the new OS was hurt by sales of PCs with older operating systems, which made up 20 percent of all sales during Windows 7 launch week. In contrast, PCs with older operating systems made up just 6 percent of all sales when Vista hit the market.

Baker doesn't think the current recession had a bearing on the lower PC sales for Windows 7's launch. "We've seen pretty strong sales growth on computers all year regardless of the recession," he said. "People have been buying more units of PCs all year than they had in 2008. At least from a unit perspective, we haven't really seen much impact on the consumer PC market from the recession."


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November 1, 2009 9:32 AM PST

Seinfeld curbs enthusiasm for Microsoft, goes back to Mac

by Chris Matyszczyk
  • 79 comments

Have you ever been hurt by a lover who went back to her ex?

Have you ever experienced that constant troubling frisson, even when you were with them, that it was only a matter of time?

Well, might I offer you a little televisual solace? Jerry Seinfeld, he who walked a mile in Bill Gates' shoes with the man himself, has gone back to his first wife, the Mac.

It seems almost a movie from an alien world to remember Jerry and Bill buying shoes and moving in with a normal American family.

I know some found these ads bizarre. I found that a good thing. And a very good thing for Microsoft. These movies were a delight, a departure, a signal of something that was finally different, a signal that someone was, well, thinking different.

Yes, they didn't last. They were, perhaps too daring for their time and their brand. But they were more viral than the "I'm a PC" campaign.

So to now discover that Seinfeld has appeared on HBO's "Curb Your Enthusiasm" with a MacBook Pro craftily centered on his desk is to experience something akin to a kitchen knife being sharpened upon one's spine by a recently fired busboy.

You can see a still over at TUAW, because I am too disturbed to show it here.

Although I have embedded a little waffle from Seinfeld and his co-starring minions explaining their enthusiasm for "Curb"'s Larry David.

However, if it is, indeed, remotely true that Seinfeld was paid $10 million for his aborted Microsoft ads, one might have hoped that he would have wondered if it was quite right to be seen with a Mac again so quickly.

Unless, of course, Apple paid him $15 million. Which they wouldn't. The company would have been more ready for him to pay it. So, Jerry, love "Curb Your Enthusiasm". But did you really have to? Did you?

Originally posted at Technically Incorrect
Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world. He is a member of the CNET Blog Network and is not an employee of CNET.
October 26, 2009 11:13 PM PDT

Why can't some people make Windows 7 work?

by Chris Matyszczyk
  • 99 comments

I feel fairly confident that Windows 7 will turn out to better than its predecessor.

I feel fairly confident that it will not turn hairy users bald, nor cause sane users to enter institutions of mental restructuring.

However, I have been watching these two pieces of film from Japan with some small prick of concern.

In each we see a television personality attempting to enjoy the touch screen facility and, well, finding the screen as frigid as a beer in a Reykjavik bar.

I don't speak Japanese quite well enough beyond "watashiwa kekong shtemasen" (no, I am not married) to know what is being said.

However, the fine Japanese news source, Japan Probe, was itself somewhat discombobulated by these two seemingly unrelated incidents of Windows 7 opacity.

I should say that both these clips appear to come from Fuji TV, so I hope that they didn't manage to obtain a rather duff copy of the operating system.

But there is something disconcerting about seeing the rather serious gentleman in the beige jacket and imposingly expensive watch fail to expand his view of the world. His face is so unbearably fixed, as if it too has been frozen in sympathy with what is happening on the screen.

It also affects one's blood pressure to see the chap in the waistcoat on the breakfast show "Tokudane", continually tap a file, then the Windows logo, then any and every part of the screen in a vain attempt to make for a little exciting television.

Indeed, one of his fellow televisual employees scuttles up and crouches down in front of the screen and tries to help him out. Yet still his screen finger skills bear as much fruit as, well, some fingers that attempted to make sense of Vista.

I am sure these were isolated incidents caused by inferior configuration or some kind of digital unfamiliarity.

However, I will be eagerly scouring the Web for sales figures from Japan.

Originally posted at Technically Incorrect
Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world. He is a member of the CNET Blog Network and is not an employee of CNET.

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October 26, 2009 3:35 PM PDT

Microsoft pulls plug on 'Family Guy' special

by Ina Fried
  • 79 comments

Seth MacFarlane

Microsoft said Monday it has canceled its sponsorship of a planned variety show with the creator of the "Family Guy."

In a statement, a Microsoft representative said the show--a variety show to be done by Alex Borstein and Seth MacFarlane--was not "a fit with the Windows brand." Microsoft had hoped to use the show to tout its just-released Windows 7 operating system.

"We initially chose to participate in the Seth and Alex variety show based on the audience composition and creative humor of 'Family Guy,' but after reviewing an early version of the variety show it became clear that the content was not a fit with the Windows brand," the representative said.

Microsoft had announced plans earlier this month to present the Fox TV special.

Now who didn't see this coming?

Originally posted at Beyond Binary

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October 22, 2009 8:30 PM PDT

Apple spits at Windows 7: You can't trust Microsoft

by Chris Matyszczyk
  • 338 comments

Was Apple going to keep quiet about the launch of Microsoft's Windows 7?

Do raccoons know how to get at the leftover spaghetti in your garbage can?

So, indeed, here is an immediate retort starring Messrs. John Hodgman and Justin Long.

Apple's appeal is a very simple one. It is one that you have heard this before, often late at night, often inebriated, sometimes over the telephone.

Surely you remember the script: "Your lover let you down before? You went back to her. She was unfaithful again. And still you went back to her. Now she comes a-callin', telling you things will be different this time...and YOU'RE GOING TO BELIEVE HER? WHAT ARE YOU? NUTSOID?!!!"

However, this time, it doesn't stop there. Because Apple also specifically asks XP users whether it's terribly wise to go with Windows 7 when Mac is No. 1 for customer satisfaction. (The XP user, naturally, decides she doesn't need "pain and frustration.")

Apple has decided to create this little surge of communication, more examples of which you can watch here, designed to prick at your conscience while Microsoft tries to pick at your pocket.

Which suitor should you trust? The one who's supposedly let you down before or the cool, allegedly costly one?

In a tough economy, what may be most telling is how many people decide to bide their time and hide their money, until Windows 7 is deemed to be worthy of at least a steady relationship.

Originally posted at Technically Incorrect
Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world. He is a member of the CNET Blog Network and is not an employee of CNET.

October 22, 2009 8:20 PM PDT

If Windows 7 doesn't work, it's your fault

by Chris Matyszczyk
  • 170 comments

When, like Microsoft, you've suffered more criticism for your operating system than Tom Cruise has for his height, you have to really think deeply when you launch something new.

You could go out and continue to tell people that you're very clever. But then they'd be a little more reluctant to believe you.

You could tout Windows 7 as the brainspawn of a whole new generation of terribly clever engineers. But then consumers might have a vision of an operating system created by pot-smoking, pot-bellied youths with the body odor of mousetrapped rats.

So you reach the conclusion that you've listened to both the great washed and unwashed out there and designed a new operating system completely according to their needs.

Then you draw on a little creative license and suggest that Windows 7 was actually not Microsoft's idea at all, but that of all the suffering, frustrated, maddened folks who screamed at Vista till their neighbors called 911, shortly followed by a call to their local Apple store.

This new ad undoubtedly embraces Microsoft's newly discovered zest for emotional values. It is charming, safe, warm--visual cocoa for a bleak economic winter.

It's just that I can't help thinking that if Windows 7 does go wrong--or at least if your own copy of seizes up like a nervous "America's Got Talent" contestant--then aren't you, one of the billions of brains behind this new system, just a little complicit in its failure?

They're really clever, those new marketing people at Microsoft.

Originally posted at Technically Incorrect
Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world. He is a member of the CNET Blog Network and is not an employee of CNET.

October 16, 2009 10:19 AM PDT

Microsoft's Bing launches rocket mission for kids

by Chris Matyszczyk
  • 2 comments

It is always fun when serious people offer a confessional.

On Microsoft's Bing blog, director Stefan Weitz decides to tell everyone who will listen that he has been an "avid rocket launcher since 1975."

I am not aware what effect this might have had on his parents, his neighbors, or the local police and fire services as he was growing up, but I can find no evidence that he was ever arrested for such avid launching.

Weitz is now, however, vexed that science is not cool in school.

So he and his friends at the Bingdome have decided to revive child enthusiasm for launching.

Please welcome Mission: 10,000 Rockets, a program designed to get your kids to design rockets that will successfully immolate beyond ashes several countries of which we have not become fond.

No, wait. I haven't got that quite right.

Perhaps something like this will be useful for a trip to the planet Titan?

(Credit: CC Erik Charlton/Flickr)

Mission: 10000 Rockets is, in fact, asking kids to imagine what the next generation of space travel might look like. If you can get your kids to walk away from their Grand Theft Auto and design the rockets of the future, they might get their creations actually built.

No, not to full size, but at least they will be brought to physical being by some "cool artists" whose work might just be worth a fortune one day.

A book of all the designs will also be produced, all the proceeds from which will be returned to schools. And eight extremely fortunate schools will receive $5,000 to fund scientific projects in their cash-strapped establishments.

As a recent job advertisement for an astronaut in the Calgary edition of Craigslist proved, there is a renewed enthusiasm in the space project, some of it no doubt engendered by the very real prospect that our own world will shortly disintegrate.

So what better way to make your children productive this weekend than by getting them to design a spacecraft that might, one day, preserve a little humanity for the residents of the Planet Titan to marvel at?

Originally posted at Technically Incorrect
Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world. He is a member of the CNET Blog Network and is not an employee of CNET.
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October 6, 2009 11:14 AM PDT

Microsoft shows off fall products at N.Y. extravaganza

by David Carnoy
  • 14 comments

While Microsoft didn't have anything new to announce at its first annual Open House in New York on Tuesday, it spent a lot of money turning the huge New York Armory into a showcase for its fall product line.

Robbie Bach, head of Microsoft's entertainment and devices division, delivered a 30-minute opening presentation highlighting everything from Windows 7 to Windows Phone to Xbox Live and Zune. But the Open House was really intended to be an open house, with a heavy emphasis on lifestyle applications for the company's various products.

There was also some rather funky stuff (read:weird) that included women dressed up in bird costumes. So check out the slideshow below--and Natali Del Conte's video report, above--to get the full flavor of the event. And as always, feel free to comment.

Originally posted at Crave

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