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February 13, 2009 12:46 PM PST

Microsoft is really milking the kid thing

by Ina Fried
  • 30 comments

If one cute kid can help sell products, more kids must be better, right?

After debuting its first "rookies" spot last week showing 4-year-old Kylie using Windows Live Photo Gallery to fix her goldfish picture, Microsoft is back with a new spot that shows 7-year-old Alexa using the software to create a panoramic photo.

Microsoft is clearly trying to convince us its software is so easy that a kid can master it.

It's not a bad strategy. But I'm a little surprised it's are back at it with Photo Gallery. The first ad was pretty cute, I thought, but also seemed to get the message home. I'm interested to see the approach the company will take when it moves on to other Windows products.

The 6-year-old that can fix my cellular modem networking issues, that kid I'll hire.

Originally posted at Beyond Binary
February 9, 2009 10:46 AM PST

Microsoft tugs at heartstrings with Windows ad

by Ina Fried
  • 61 comments

Microsoft's new Windows ad made its expected debut over the weekend, with a 4-year-old cutie named Kylie showing how easy it is to use Windows Live Photo Gallery to edit and share photos.

As I noted last week, Microsoft is pushing ahead with new spots in its Windows ad campaign after taking some time off following the Gates/Seinfeld and "I'm a PC" spots.

In the new spot, which debuted during the Grammy Awards Sunday (and is embedded below), Kylie shows how she uses the program to touch up her photo and then share it with her family via e-mail.

"I'm a PC and I am four and a half," she says to end the commercial.

After getting a lukewarm response with humor, is cute what Microsoft needs to sell Windows?

Originally posted at Beyond Binary
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January 29, 2009 1:59 PM PST

Better JPEG standard due in 2009

by Stephen Shankland
  • 22 comments

JPEG XR, an image format created by Microsoft that promises a number of advantages over JPEG, has cleared a key standardization hurdle.

The Joint Photographic Experts Group, which standardized the original and still ubiquitous JPEG format, sent JPEG XR to the "final phases of standardization" after a vote at a January meeting, the group said Thursday. That means the standard's future is more certain.

"The committee expects the JPEG XR International Standard to be published later this year," the group said.

JPEG XR offers a few advantages over JPEG, according to Microsoft. For one thing, as the XR "extended range" abbreviation suggests, it offers greater dynamic range--the span between the brightest brights and darkest darks in a photo.

JPEG uses 8-bit encoding that provides 256 gradations, but JPEG XR can use 16 bits or more for finer distinctions and more editing flexibility. Newer digital SLRs typically record 14 bits data, and the hobbyist practice of combining multiple shots into a single high-dynamic range image also benefits from more bit depth.

Another advantage of JPEG XR is that it uses a more efficient compression algorithm that provides either twice the image quality as JPEG at the same file size, or half the file size for the same quality, according to Microsoft. And unlike JPEG, setting JPEG XR to record at its highest quality level loses no information to compression artifacts.

Last, it's easy with JPEG XR to decode just a portion of an image, making it faster to zoom in on an image, and Microsoft designed the technology to work well baked into camera image processors' circuitry, not just to run in software.

Microsoft hopes JPEG XR will become widely used, but it faces a huge challenge in displacing conventional JPEG. It's taken the first steps, though: Windows Vista supports the format on which JPEG XR is based, called Windows Media Photo and later HD Photo. Microsoft also has released HD Photos support for Photoshop and Mac OS X

(Via Bill Crow)

Originally posted at Underexposed
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September 22, 2008 4:03 PM PDT

E-mail, photo programs stripped from Windows 7

by Ina Fried
  • 131 comments

Microsoft has decided that Windows 7 won't include built-in programs for e-mail, photo editing, and movie making, as was done with Windows Vista, CNET News.com has learned.

The software maker included Windows Photo Gallery, Windows Mail, and Windows Movie Maker as part of Vista, but later chose to offer separate downloadable Windows Live programs that essentially replaced those components with versions that could connect to online services from Microsoft and others.

Microsoft told CNET News late Monday that it has decided to remove those features entirely from Windows 7 and instead offer only the service-connected Windows Live versions as optional free downloads. Earlier on Monday, Microsoft had declined to say how it was handling things.

In a follow-up interview on Monday, Windows Live general manager Brian Hall said Microsoft made the decision to remove the tools from Windows for several reasons, including a desire to issue new operating system releases more quickly than it has in the past. The move also removes the confusion of offering and supporting two different programs that perform essentially similar functions.

"It makes it much cleaner," Hall said.

Lastly, he said, making the Windows Live tools completely separate from the operating system paves the way for Microsoft to work selectively with specific partners.

"We can do things with specific partners to enable really great experiences that might be hard in Windows," Hall said.

Antitrust rules make it hard for Microsoft to tie operating system features to specific services.

Microsoft last week rolled out the latest "Wave 3" releases of its Windows Live programs, adding Windows Live Movie Maker to the mix of programs, which includes Windows Live Photo Gallery and Windows Live Mail as well as blogging tool Windows Live Writer and instant messaging program Windows Live Messenger. While Windows XP and earlier releases had an instant messaging program built in, Microsoft took out that feature in Windows Vista.

Hall said it was too soon to say if the "Wave 4" release would precede Windows 7 or be coincident to it. Microsoft has said it will have Windows 7 on the market by January 2010, while CEO Steve Ballmer has said he is pushing for a release next year.

"We'll do Wave 3 and then we'll figure it out," Hall said.

It remains to be seen just how Microsoft will distribute the Windows Live programs in conjunction with Windows 7-based PCs. Presumably the company could strike deals with computer makers or retailers to include the software, or links to download it.

Click here for more news on Windows 7.

Originally posted at Beyond Binary


August 20, 2008 6:35 PM PDT

Microsoft launches 3D wonder Photosynth for consumers

by Josh Lowensohn
  • 26 comments

Photosynth, a technology demo from Microsoft Live Labs, has graduated from its "ooh, that's pretty" status to being a viable Web service for consumers.

The technology, which takes a grouping of photographs and stitches them into a faux 3D environment, can now be implemented with photos you've taken on your digital camera or mobile phone, and converted right on your computer. Previously, the process of stitching these photos together took weeks of processing on specially configured server arrays. With its latest version, Microsoft has managed to shrink that into around the time it takes to upload your photos.

Microsoft is giving users 20GB of online storage for their Photosynth collections. Photosynth product manager Joshua Edwards tells me this can easily fit 60 or more "synths" made up of around 150 to 200 photographs apiece--the higher end of what's recommended for what Edwards calls an optimum or "synthy" experience. Users who are making really neat collections will be granted additional space.

I spent the past few days building my own Photosynths and finally managed to get the knack for how to shoot correctly by the third one. While Microsoft has largely pushed it as a way to build jaw-dropping 3D-like environments, I'd argue to say it's a far simpler way to take super detailed shots of a wall or single room without breaking the bank on a high megapixel SLR. That said, Photosynth will take any resolution of photos you throw at it.

This synth I created uses close to 300 photos, although you can make ones with many less. Part of the creation process involves learning how to take photos for it to recognize how objects relate to one another.

(Credit: CNET Networks/Josh Lowensohn)

One of the most impressive parts of Photosynth is how damn fast it is. Over a decent broadband connection you'll immediately see large thumbnails that quickly begin to sharpen as data fills in the missing pixels. You can continue to zoom into these areas and they'll sharpen up even more on some of the super high-resolution shots.

The streaming and rendering technology behind Photosynth is Seadragon, another project from the Microsoft Live Labs universe. Users have always had to download a special Seadragon-based plug-in to view other people's synths. The new twist with the latest plug-in now comes with a desktop uploader that can be used to add your own collection to the Photosynth universe. This runs with complete autonomy from your browser, so you don't have to worry about it stopping if you close out your browser. It also works in both IE 7 and Firefox 3, making it cross-platform--at least for Microsoft. If you're a Mac user looking to get your hands on some Photosynth action you'll have to keep waiting. The focus on Photosynth will remain on the PC for the time being.

One thing that's missing from this version of Photosynth is a way to synth pre-existing photo collections, or sets of photos taken from community sites. This is the most useful for things like common landmarks, and is clearly something that can be done with the right photo database--something we saw in that really nifty video from Siggraph last week. In the case of Photosynth, once you've uploaded a batch of photos you can't simply upload more to it later. Gary Flake, who heads up Microsoft's Live Labs, says this is something that's coming later on down the road. For now, you'll just have to plan ahead.

Note: We've got a video coming up soon with Flake chatting about the technology behind Photosynth. In the meantime, if you want to explore my synth of the outside of the CBS Interactive offices in downtown San Francisco, go here.

Update: Here's the video.


Update 2: Photosynth has been up and down since early Thursday morning. You can check for the status of it on the Live Labs blog.

Update 3: Site's back up.

Originally posted at Webware
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