Microsoft

LOS ANGELES--While some have criticized Steven Sinofsky for being tight-lipped, the Windows boss insists that he is being prudent, not secretive.

"Everybody wants to know what's coming and what's next." But, he said, talking too soon, too early is actually a bad thing that just leads to frustration.

"You reacting to some nightly developer build isn't really productive to anybody," Sinofsky said in an interview at this week's Professional Developers Conference.

Sinofsky says that people don't want to show up to a restaurant and watch a potato being peeled and taste it half-cooked. For the same reason, he prefers to not talk about things until they are well, fully baked.

"It's hard to imagine what else you want to see while it's in progress," Sinofsky said. "I don't want to see the daily cuts of a movie. I want to see what the director thought at the end."

As a result, Microsoft didn't show Windows 7 until last year's Professional Developers Conference, just a year before the product was released. That's in sharp contrast to the prior version of Windows, which was first shown as Longhorn back in 2003. It ultimately suffered through numerous delays and significant changes before being released as Vista.

Windows boss Steven Sinofsky said his Windows philosophy boils down to a single word--responsibility. "There's not another project in software to work on that a billion people use and we take that really, really seriously."

(Credit: Ina Fried/CNET)

From early indications, Sinofsky would appear to be on to something. While Vista was largely panned by critics and shunned by businesses, Windows 7 has thus far had strong early sales and gotten high marks from reviewers.

It's some of the same philosophy Sinofsky took in his earlier days, when he led development of Microsoft's Office franchise.

"Normal people have stuff to do," he said.

That's also why he doesn't really look for public feedback until the software is largely done.

"We don't want feedback on a screenshot," he said.

Sinofsky shifted from Office to Windows in March 2006 and earlier this year added responsibility for the business side of Windows as well, becoming the unit's president.

He said his philosophy toward Windows really boils down to a single word--responsibility. "There's not another project in software to work on that a billion people use and we take that really, really seriously in the hallways of our dev team," he said.

Sinofsky also isn't one to be swayed by emotional arguments for or against a feature. If you want his attention--show him the numbers. He said he wants feedback, but he wants that feedback to "be based on data and not assertions or opinions or anecdotes."

During his PDC talk on Wednesday, he referred to the other approach as "testosterone-based engineering."

"It turns out we did a lot of things by that method," Sinofsky said. Often times, decisions on which features to include in the next version of a product were made that way. People, Sinofsky said, would basically just ask their friends.

"Let me get this straight," Sinofsky said. "You are going to ask your 10 friends who all go to Fry's and build their own gaming machines and that's going to be the way we decide which features go in the product?"

That, he said, "seems a little homogeneous. It seems a little limited in its reliability."

But these days, Microsoft has a better option, gathering lots and lots of data from real-world use. Quite often, he said, the data will show things that might not be intuitive to Redmond's engineers.

As an example, he showed a graph at the conference that showed the huge variety of graphics resolutions that Windows users were operating at, including a significant number with VGA-resolution displays. Folks in Redmond initially assumed they didn't really need to worry about such low-resolution screens.

True to form, Sinofsky was emphatically silent when my questions drifted toward the future. I asked whether we might see a beta of Internet Explorer 9 at Mix and he literally just sat there silent until I asked the next question.

Later on in the interview, the mere mention of Windows 8 got the same stone-faced glare.

"I won't ask you what's in Windows 8, but can you talk at all (about it)? You mentioned that you are a few weeks into designing IE 9," I said. "Are you a similar amount into Windows 8?"

Silence. More silence.

"I didn't say any of the words--Windows 8--those were all your words," he said. "Next."

Sinofsky did have some interesting things to say when I asked for his take on competitors like Google and Apple.

"You have to take it very seriously," he said of the competitors. "That's always, always true in the software world. In the software world it doesn't take a lot to have a dramatic shift in how people perceive you or how they act. It's just very important no matter what your perceived or real or measured share is at one moment, it doesn't take a lot to change it down the road."

LOS ANGELES--As a software guy, Windows division president Steven Sinofsky readily admits that he had little idea of all that goes into building a laptop.

Like many at Microsoft, he tended to think of products as done once the software was finalized. During the past couple of months, though, he has gotten a much better idea, as his Windows team went through the process of designing and building a Windows 7 laptop in conjunction with Acer.

Steven Sinofsky, surprised the PDC crowd on Wednesday, announcing that paid attendees would get a free notebook that Microsoft helped design.

(Credit: Ina Fried/CNET)

That laptop made its debut on Wednesday, as Microsoft handed out the devices to paid attendees of the Professional Developers Conference here. It's quite a little laptop, built around an 11.6-inch swiveling touch screen that works as either a tablet or traditional notebook.

Sinofsky wanted to give attendees at this week's PDC a computer that would really show off Windows 7's capabilities, including a touch screen and top-of-the-line wireless. Oh, and it should be light. And have a glossy screen. And not cost too much.

"They look at you like, 'what are you building'?" Sinofsky said in an interview with CNET.

Sinofsky said it's kind of like remodeling a kitchen. "You start off by saying I want these cabinets this counter top and this kind of a sink and all of a sudden you've got this kitchen you can't afford and don't have the time to build. That's pretty much the first phase of building a laptop."

In the end, Sinofsky had to make a few compromises, but the process itself was an important one for the Windows team, Sinofsky said. While PDC attendees got the laptops, his team got a better appreciation for the full process of designing and building a Windows PC.

"That was part of the learning, really making sure we can walk in their shoes," Sinofsky said.

The Windows team quickly learned about some of the trade-offs that computer makers have to make, as well as some of the hidden costs. At one point, Sinofsky said, he wanted to cut out Bluetooth in order to add GPS capabilities.

There were two problems with that, though. First, taking off Bluetooth would actually cost money. It was already part of the wireless chipset and the standard chassis had a blue indicator light built-in already, meaning that it would cost more to cover up that light.

Unboxing the free PDC laptop (photos)

And with Sinofsky's ideal laptop already containing multiple flavors of Wi-Fi, Ethernet, wide-area networking and three audio paths, there just wasn't room for GPS.

"They were like, look we're running out of room here," Sinofsky said.

Other things Sinofsky did get. Although most laptops with touchscreens have matte finishes, Sinofsky said "We really wanted a glossy screen."

Sure enough, the PDC has a glossy touchscreen.

That's just a part of what Sinofsky talked about in our interview on Wednesday. Look for more from our chat in the coming days.

LOS ANGELES--After spending much of Tuesday in the clouds, the second day of the Professional Developers Conference on Wednesday is expected to be far more grounded.

On tap is a discussion of the Office 2010 beta as well as the first details on Internet Explorer 9, although Microsoft is not providing code. Microsoft is also talking about Silverlight 4 and releasing a beta of that product.

8:30 a.m. PT: Windows unit president Steven Sinofsky takes the stage.

Sinofsky said that Microsoft approaches Windows 7 like building a movie theater. Microsoft's job is to provide "great seats, great sounds and maybe a concession stand" while developers make the actual movies.

Although developers were interested in hearing about IE 9, the most popular part of Steven Sinofsky's talk was when he announced that paid PDC attendees were getting a free Windows 7 laptop.

(Credit: Ina Fried/CNET)

8:35 a.m. PT: Sinofsky is talking about the Windows 7 development process from before the code was publicly released through beta testing and release.

He's hitting on familiar refrains--trying to be more predictable, talking about features only when they are fully baked, and all of the "telemetry" Microsoft uses to get automated feedback.

Sinofsky is talking about the different mechanisms Microsoft uses from Windows Error Reporting, or Watson, to its Software Quality Monitor. Sinofsky notes that the monitoring tools require the user's permission in the final versions of Windows.

During the beta process, though, "we opt you in automatically," he says. (Not to quibble, but technically that's known as opt-out.)

Semantics aside, the shift to automated feedback has had a major impact on the way Windows is developed. In the past, Sinofsky said, bugs got fixed, in large part, based on "whoever screamed the loudest."

Sinofsky said it was basically "testosterone-based bug fixing."

With automated mechanism, Microsoft can see which problems are affecting the most people most often.

8:40 a.m. PT: Sinofsky is sharing some numbers about the Windows 7 beta.

Microsoft got 1.7 million feedback reports, or one feedback report every 10 seconds in the first two weeks after beta. There were 8.1 million installations of the beta, including 4.3 million installations of the release candidate.

There were 10.4 million error reports, which resulted in 4,753 code changes. The start menu was clicked 514 million times in the past six months, while the new Aero Snap and Shake features were clicked 46.4 million times during the same period.

8:45 a.m. PT: Sinofsky is talking about usability studies Microsoft does to test new features, and showing some examples of user feedback on the User Account Control dialog box.

First up, is a mother of a 5 year old who said that when she finally gets time to sit at the computer she'd rather not be interrupted. Instead, she suggested it would be better if there was a place she could go to find all the messages (not too different from the action center eventually included in Windows 7).

Now he's showing some testing of the Aero Snap and Aero Shake features that help manage multiple open windows.

"Get on down... I like that," said one user.

8:50 a.m. PT: If you haven't already, check out CNET's Ray Ozzie interview that posted this morning.

8:53 a.m. PT: Sinofsky brings out Mike Angiulo, who heads up Microsoft's dialogue with the "ecosystem"--folks like PC makers, software, and hardware developers.

He shows off Sony's super-thin, super-light Vaio X. I'm playing around with a demo model of this machine. People are really amazed with this computer. It's so light, some of the people I've shown it to could barely believe it was real.

Microsoft thought it would be good to learn how a laptop is made. It worked with Acer to build a 3.79 pound laptop with multi-touch, preloaded Office, etc.

"It was great for us as members of the ecosystem," Sinofsky said. The best news for those at PDC-- they are making the laptop available to paid PDC attendees for free.

That got the crowd excited. "Not this one, this one is mine," Sinofsky said, clutching the one he is showing off.

The laptops won't be ready for pick-up until 12:30 though. I encourage you to stay here for the rest of the talk."

9:08 a.m. PT: Talk shifts to Internet Explorer.

"There's a balance between standards and real-world," Sinofsky said.

Sinofsky talks about where Microsoft is headed with Internet Explorer 9.

We're about three weeks into the Internet Explorer 9 development, he says.

Sinofsky acknowledges some areas Microsoft needs to do better. One is the Acid 3 benchmark, IE 8 got 20 out of 100 on that test, while IE 9 is at 32 out of 100.

Performance, particularly JavaScript performance, is another area. He shows WebKit.org's SunSpider benchmark which shows IE 9 in the same ballpark as test versions of other leading browsers. Earlier versions of IE performed much worse on SunSpider than other browsers.

"We're getting very close to basically being a wash," Sinofsky said.

9:14 a.m. PT: Sinofsky shows another feature of IE 9--the ability to easily do rounded corners.

More importantly, the IE 9 rendering engine will shift text and graphics rendering to the graphics chip. That allows smoother text and faster performance. Although some browsers shift a bit of 3D work to the graphics processing units in PCs, Microsoft says IE is the first to tap hardware acceleration for standard text and graphics.

Sinofsky shows a few examples, including Bing Maps, where unaccelerated graphics rendered 14 frames per second, while hardware acceleration in IE 9 allowed upwards of 60 frames per second.

Geek detail: The IE logo on the taskbar for IE 9 was gray, as opposed to the blue logo of IE 8.

9:26 a.m. PT: Developer Division head Scott Guthrie on stage talking about Silverlight and Silverlight 4.

Priorities for the next version include improved media features, such as access to Webcams and microphones on a PC and output protection for those with premium content.

Developer Division head Scott Guthrie followed Stephen Sinofsky on stage on Wednesday, showing off some of the features of Silverlight 4.

(Credit: Ina Fried/CNET)

Guthrie demos a photo booth application, including video and still capture as well as different pixel shader effects, such as a crayon filter. The technology probably allows a lot more, but Apple fanboys would be right to point to the photo booth application on the Mac (though this is a concept app and Silverlight 4 is browser-based technology, not a desktop application).

Another focus for Silverlight 4 is improving Silverlight outside the browser.

9:37 a.m. PT: Guthrie's having a little trouble with some of the Silverlight demos, showing IIS server's support for creating iPhone-capable video.

"If someone is backstage and wants to kick the browser, feel free to," Guthrie said. "We'll try one more time."

9:40 a.m. PT: Guthrie is talking some of the technical features of Silverlight 4, including a new text editor that supports Roman fonts, as well as Arabic, Hebrew, and Kanji, among other alphabets.

9:45 a.m. PT: Guthrie shows a Silverlight-based video jigsaw puzzle. Turns out it is a video of the infamous Rick Astley video. "You've all been rickrolled," Guthrie said.

Also, for those who want to see the IIS smooth streaming on iPhone demo that Guthrie struggled to get working, it is on the Web here.

9:50 a.m. PT: It's getting code-heavy now, as Microsoft demos how to create Silverlight stuff in Visual Studio 2010. Meanwhile, there's some more detail on Microsoft's IE 9 plans in this blog post.

9:55 a.m. PT: Microsoft hasn't started talking about the Office 2010 beta yet, but it looks like you can start getting it from Microsoft's Web site.

10:04 a.m. PT: Still no Office talk on stage, but the beta is live and Microsoft has posted an article noting that Office Mobile 2010 is also in beta and available for Windows Mobile 6.5 phones via the Windows Mobile Marketplace.

The beta also adds an Outlook Social Connector, which allows users to bring in Windows Live and other social networking feeds into Outlook. LinkedIn is the first that will take advantage of it--early next year--but there is a software development kit for others to do so.

10:15 a.m. PT: The beta of Silverlight 4 is now available for download, Guthrie says. The final release is due in the first half of next year.

10:17 a.m. PT: Office unit senior vice president Kurt DelBene is introduced to talk about Office 2010.

10:20 a.m. PT: DelBene talking about efforts to bring Office not just to the desktop, but also via hosted services.

By the way, while I've been live blogging, we've also posted a story and photo gallery looking at the Windows Azure data center container that is on display at the PDC show floor.

10:35 a.m. PT: DelBene notes that the Office 2010 beta is now available, as are betas of the Office Web Apps for businesses as well as office Mobile for Windows Mobile 6.5.

"I hope that you will all download (Office 2010)," DelBene said.

As I note in my story on the Office 2010 beta, though, the Web Apps remain in their current Tech Preview form on Windows Live. There's no time frame for when they will get updated to the beta versions, which include Word editing and the OneNote Web app.

10:45 a.m. PT: Lots of Sharepoint demos. Lot's of coding. I'll spare you the details.

NEW YORK--Whereas the Manhattan launch of Windows Vista was largely about the glitz, Thursday's event here was more hands-on tech demo than Hollywood premiere.

Most of the focus at the Windows 7 event was on showing off new PC models and showing how they connect with one another and with other devices, such as high-definition televisions, cameras, and photo frames.

Also on display were a large number of touch-screen models, both laptop and all-in-one desktop varieties, with many running Microsoft's Touch Pack, which includes Surface applications such as Virtual Earth and Lagoon.

But the device that attendees most wanted to get their hands-on--Dell's Adamo XPS--was quickly whisked away after being shown off by Microsoft's Mike Angiulo during the keynote.

Photos: Windows 7 launches in New York

* * * Another touchy subject
If any Windows Vista Ultimate owners were still holding their breath that Microsoft might yet rescue them with a free or ultralow-cost upgrade to Windows 7 Ultimate, they might as well exhale.

Vice President Brad Brooks told CNET News that the answer was a straightforward "no," though it is a decision he said he understands is disappointing. Brooks, as did Tami Reller in an interview earlier this month, pointed to the fact that some Ultimate owners were among those that held house parties and thus did get a free copy of Ultimate.

* * * On the plus side, there's no need to check a bag
In keeping with the event's more low-key nature, even the swag bag was a bit, shall we say, skimpy.

Inside was a T-shirt, a puzzle, a poster, a deck of cards, and the Steve Ballmer edition of Windows 7 Ultimate--essentially some of the same goodies given to those that hosted Windows 7 house parties. With Vista, by contrast, launch attendees got a copy of Office, a Windows game, an Xbox controller, and, of course Vista.

The Windows 7 bag itself was one of those reusable shopping bags, rather than the shoulder bag needed to hold all of the Vista goodies. That said, I'm sure that the Windows 7 launch had a much smaller carbon footprint.

* * * The other Steve
While Steve Ballmer was in new York, the other Steve--Windows unit President Steven Sinofsky--was across the globe, presiding over the Japanese launch of the product.

Although some of us in the domestic press core thought that perhaps Sinofsky was just trying to avoid us, Sinofsky said in his remarks in Japan that he was there because of the importance of that market.

"In fact, many people have been asking me, 'Why are you here working on the launch of Windows 7 in Japan and not with your boss in New York?'" Sinofsky said in his speech there. "We are very passionate and excited about the support that we're receiving from the Japanese market. And particularly because of the Japanese attention to the product quality and the development of Windows 7, which makes it so important for us to make sure that we're in touch with the Japanese customers."

Sinofsky also noted the fact that Japan is home to a number of PC makers and a leader in consumer electronics, such as the many televisions with which Windows 7 aims to connect.

Really, being in Japan is about being part of the Windows ecosystem that really starts here in Japan," Sinofsky said. "And it's great to be here to recognize the great contribution that everybody here in Japan makes to the development of Windows 7 for all of our customers around the world."

And here it is (on right), your Hallmark moment:

With his first Windows release under his belt, Microsoft Windows Division President Steven Sinofsky is trying his hand as an author.

The Windows unit president is co-authoring a management book with Harvard's Marco Iansiti.

(Credit: Microsoft)

The as-yet-untitled book, which is due out from Wiley later this year, will explore how one comes into a large, existing organization and helps it thrive. Sinofsky has been trying out his writing touch with his Engineering Windows 7 blog.

The tome will draw heavily on Sinofsky's experience coming into the Windows unit following his many years on the Office side of the house. Sinofsky joined the Windows unit in March 2006, after the troubled Windows Vista hit another delay, missing that year's holiday shopping season.

Sinofsky, who had been heading the engineering efforts of Windows, was given added responsibility for the business side of the operating system in July, when he took on the division president title.

Microsoft is preparing to launch Sinofsky's other work--Windows 7--on October 22.

Update: Looks like there might be a title after all. Barnes and Noble's Web site has this listing, for the title "One Strategy!--Organization, Planning, and Decision Making."

The online bookstore offers this summary of the book:

This book is about developing and executing great, innovative strategies. It shows general managers how to build the right organizational capabilities and base of understanding, how to generate insightful strategies and develop detailed plans, and how to lead these strategies to completion. The book is founded on 20 years of Harvard Business school research on strategy and innovation (Iansiti) and 20 years of management experience at Microsoft (Sinofsky). The central evidence for the book is drawn from the extensive blogs written by Sinofsky to manage his 4000 person Windows and Windows Live organization, as it recovers from the Vista challenges and embarks on a new strategic direction. The book focuses on Sinofsky's quest for building an integral enterprise, restructuring the Windows Group to preserve and improve upon a business worth $10's of billions in revenues, and over $100 Billion in market capitalization. Two and half years old, the quest is already showing signs of success, with significant achievements in organizational satisfaction and product shipments.

Steven Sinofsky is set to gain further control over Microsoft's Windows business, Microsoft confirmed on Wednesday.

Sinofsky will become division president, assuming both business and technical responsibility for Microsoft's flagship operating system, according to Microsoft.

Sinofsky

(Credit: Microsoft)

He had been jointly running the Windows business with Senior Vice President Bill Veghte, with Sinofsky leading the engineering team and Veghte running the business side. Veghte is slated to move to a new, unspecified role within Microsoft.

"Steven Sinofsky has demonstrated the ability to lead large teams that deliver great products," Microsoft CEO Steve Ballmer said in a statement. "The work he and the team have done in getting ready to ship Windows 7 really defines how to develop and ship world-class software. He is a perfect fit to lead the Windows group."

In addition, Microsoft said that Windows division CFO Tami Reller will take on marketing duties.

Microsoft noted in its press release that the transition of marketing duties from Veghte to Reller will take place after Windows 7 is finalized "in late July"--thereby throwing cold water on rumors that Microsoft would declare the code final in time for next week's Worldwide Partner Conference. Windows 7 is set to go on sale on new PCs and to hit retail shelves on Oct. 22..

The executive shuffle was noted earlier on Wednesday by Seattle-area tech news site TechFlash.

Veghte and Sinofsky had both reported to division president Kevin Johnson, but Johnson left almost a year ago to become CEO of Juniper Networks.

The announcement also comes within 24 hours of Google confirming that it plans to launch its own Chrome operating system, although the executive move had been in the works for some time.

Update, 1:07 p.m. PDT: Here's the memo from Ballmer to Microsoft's staff regarding the executive shifts.

From: Steve Ballmer
Sent: Wednesday, July 08, 2009 11:55 AM
To: Microsoft - All Employees (QBDG)
Subject: Windows Management Changes

Windows is one of the franchise brands and products for Microsoft. Each new version of Windows is a visible and significant milestone for the company. We will soon finish Windows 7 and hand it off to our partners for general availability on October 22nd.

With this transition, we want to ensure we are setting up for the next release and continue the market leadership and momentum that we have with Windows today. Accordingly, I am pleased to announce today that Steven Sinofsky will be promoted to President of the Windows Division. Windows 7 is receiving terrific feedback from customers, partners, analysts alike, and the entire Windows team has done a great job.

With this promotion, Steven assumes responsibility for the Windows business including both the engineering and marketing functions for Windows, Windows Live and Internet Explorer. Jon DeVaan will continue in his role as senior vice president, reporting to Steven. In this role, Jon will continue to manage the engineering team responsible for creating the core components of both Windows 7 and Windows Server 2008 R2 and is responsible for the PC ecosystem engagement and technical readiness.

We are also pleased to announce today that Tami Reller, currently CFO for the Windows Division, will take on the additional responsibility of marketing for the Windows Division. Tami brings a strong background in delivering successful brands to market, most recently with the introduction of Dynamics in her previous role as marketing vice president for MBS.

Tami takes over the marketing responsibility from Bill Veghte who will take a new leadership role in the company to be announced later this year. Bill and Tami will work closely together through this month to ensure we deliver on the momentum currently building for the launch of Windows 7.

Under Bill's leadership, the team has re-energized our approach to marketing and selling Windows and the PC, built stronger relationships with our partners and has laid the right plans for delivering Windows 7 into the market. In particular, the "I'm a PC" campaign has really helped energize the brand and create emotional connections between our product and our customers. Bill has a long track record of success at Microsoft in a variety of capacities and we look forward to his continued contributions.

As we start the new fiscal year, we do so with a full slate of great products, healthy businesses and strong leadership. We would like to recognize Steven, Bill and Jon for their leadership of Windows and congratulate Tami on her new expanded role.

Steve

As I noted Wednesday, Microsoft isn't making huge changes to Windows 7 as a result of the beta feedback, but it is making a lot of little ones.

In a posting to its Engineering Windows 7 blog on Thursday, Microsoft outlined some of the changes that will be made for the next public version, which will be a near-final "release candidate" build.

Along with the ones mentioned in my previous article, Microsoft is making more than 30 other changes, including expanding its Aero Peek touch interface, adding broader support for older FAT32-formatted hard drives, and making it more apparent when a window in the background wants a user's attention.

In addition and as it had already committed to, Microsoft is making some changes to the User Account Control feature, following concern that efforts to make the feature less annoying had also made it less secure.

"We change a lot of things in the beta based on feedback and we try to do so in a systematic manner with the focus on the goals for the release," Windows engineering head Steven Sinofsky said in the blog posting. "The goal of having a fully functional beta was to make sure we received reliable feedback and not a lot of 'hey this doesn't work at all' sorts of reports. This has allowed us to really focus on delivering a refined (release candidate) where the changes we made are all the reflection of feedback we have received."

Although the enthusiasts that are testing Windows 7 have been generally positive on the product itself, some feel Microsoft has been less than eager to receive constructive criticism.

The issue came to a head last month in regards to changes Microsoft was making to make its controversial user account control feature less annoying. While the company did eventually make some shifts to address security concerns raised by testers, for some, the notions has lingered that Microsoft just isn't all that interested in user feedback.

For its part, Microsoft is now trying to make a challenging point. It is trying to reassure the hundreds of thousands of people testing Windows 7 that their feedback matters. Engineering Chief Steven Sinofsky wrote a lengthy blog posting on the subject asserting that Microsoft takes in every piece of feedback it gets. At the same time, it is also true that the vast majority of suggested changes won't make it into the final version.

There are a number of factors at play. First of all, while the loudest chatter right now is coming from hard core techies, Microsoft is also designing for a broader audience that includes tech novices and first-time computer users as well as businesses, whose needs are also different. In some cases, Microsoft is making choices for the many, even though they may irk the few.

Second, although Microsoft is paying attention to all of the e-mailed suggestions, it is also keeping a close eye on what its hard data is showing--it gets reports on what is and isn't crashing. Many of the things it is most actively working to fix are the kinds of things that are affecting a broad swath of the user base.

Finally it is getting a little late in the game. Microsoft has already pronounced the beta version as feature complete and the bar is quickly raising as to what types of issues would actually merit a design change at this point.

"We are toward the end of the process," said Mike Angiulo, who leads the Windows PC Ecosystem and Planning team.

But some might say their feedback was never really solicited. After all, it was only last October that Microsoft first offered a test version of Windows 7 to a broad public audience.

Part of the underlying discrepancy, I suspect, is also an expectation gap. While it's probably true that Microsoft is open to feedback, the level of changes that it is interested in making probably differ from the kind of suggestions many people are interested in offering.

Microsoft does look for broader input, but it tends to solicit that earlier in the process and from a more limited group, such as the 3,600 people that went through Windows 7 usability testing as part of the product planning process.

That's not to say Microsoft isn't making any changes between the Windows 7 beta that was released in January and the release candidate version that will be made publicly available at some point in the not-to-distant future. However, the changes may seem minor and relatively few and far between.

One of the tweaks that Microsoft expects to make, for example, is to slightly shrink the size of the icons on the new taskbar to aid enthusiasts that want lots and lots of programs to reside there. For another, Microsoft plans to add a number of keyboard shortcuts that map to various new elements of Windows 7's graphical user interface. That's the kind of change that is easy to make, because those that want it can use them while everyone else won't even know they are there.

"That's a no-brainer," Angiulo said.

In a reversal, Microsoft said on Thursday that it will make changes to the way a controversial security feature works in Windows 7.

After getting lots of feedback that Windows Vista too often prompted users to approve changes, Microsoft had decided in Windows 7 to prompt users less frequently. However, in recent days, some enthusiasts and security experts warned that the specific changes Microsoft planned to make with Windows 7 could put users at risk.

Microsoft initially downplayed the risks and defended its choices around the User Account Control feature. On Thursday, though, the company's two top Windows engineers said the company will make some modifications in response to the outcry.

Microsoft won't change the default setting--which is to notify users only when a program is making changes to their system--it will add an exception when changes are being made to the UAC itself. Starting with the upcoming "release candidate" version of Windows 7, changes to the UAC settings will require user approval, senior vice presidents Jon DeVaan and Steven Sinofsky said in a blog posting.

"With this feedback and a lot more we are going to deliver two changes to the Release Candidate that we'll all see," the pair wrote. "First, the UAC control panel will run in a high integrity process, which requires elevation. That was already in the works before this discussion...Second, changing the level of the UAC will also prompt for confirmation."