Microsoft

Apple and Microsoft are fighting for the mindshare of consumers as both companies prepare to roll out upgrades to their operating systems later this year.

Apple on Monday showed Worldwide Developers Conference attendees Snow Leopard, the next major version of Mac OS X. Apple has been very open about the fact that Snow Leopard is meant to be an under-the-hood maintenance release, focusing on performance enhancements to the operating system.

Windows 7 is essentially Microsoft's maintenance release for Vista, that according to many accounts was a failure for the company. Putting aside all of the back and forth between the two companies, one industry analyst feels it comes down to the consumer.

"It's really immaterial the degree of the rewrite in the operating system," Ross Rubin, director of analysis for market research firm NPD, told CNET. "The key is the consumer benefit."

Apple introduces Mac OS X Snow Leopard at the WWDC.

(Credit: Jim Dalrymple)

While early testing of Windows 7 seems to bear out improvements in the operating system, Microsoft is coming off a very bad consumer experience with Windows Vista. That is not a trivial obstacle for it to overcome.

Microsoft will have to fight the industry perception that Windows 7 is just Vista with a few fixes. That could certainly lead to slower adoption of the new operating system out of the gate.

Apple on the other hand is coming off one of the most successful operating system launches in the company's history. Mac OS X Leopard was a solid release, packed with features. Overall, Leopard had relatively few problems throughout its life cycle.

Apple doesn't have to fight off that negative perception from its users or the industry. Macs have been selling better than ever and there is no sense that will slow down anytime soon.

Typically, Apple sells its new operating systems for $129. That's a flat fee. Everyone gets the same version that includes all features and enhancements. However, Leopard users will be offered an upgrade to Snow Leopard for $29. Microsoft has yet to release its upgrade pricing, but it is expected to be much higher.

"The OS war is on in a big way," said Michael Gartenberg, vice president of Strategy and Analysis at Interpret. "Charging $29 won't win Apple any converts, but Microsoft is going to look really bad with its upgrade pricing."

It's clear that Microsoft has a much bigger channel to push Windows 7 to customers, but we've seen with the Vista release that doesn't always mean success for an operating system.

Apple is coming from a strong position with Mac OS X Leopard, so upgrades to its newest Snow Leopard release should be very strong.

Apple said Snow Leopard is expected to ship in September. Microsoft will release Windows 7 in October.

There's a Snow Leopard on Live Search for sure. But could Live Search be inside Snow Leopard?

(Credit: Ina Fried/CNET Networks)

Those of us with too much bandwidth and too little life (yours truly included) are wondering just why Microsoft chose to make a snow leopard the backdrop photo on Live Search on Thursday.

Even though Microsoft puts a new picture on the site each day, surely it hasn't exhausted all the images that are not references to competitor's products.

As TechFlash points out, the fact that Microsoft has the mascot for Apple's next operating system could be cluelessness on Microsoft's point. Or it could be hubris.

But another crazy thought crossed my mind. What if Microsoft has landed a deal to make Live Search the default in the next version of the Mac OS. For a long time now, Apple's Safari has had a Google search bar built-in. I don't know how much traffic that generates for the search giant, but it would seem to be at least as significant as some of the PC deals that Microsoft is paying good money to get.

Obvious animosities aside, mightn't a deal make sense. Microsoft has talked about needing to spend some money to boost Live Search share.

If it is the case, would Microsoft and/or Apple be crazy enough to tip their hand? It seems unlikely. But, even if that's not the reason that the Snow Leopard is there, would such a deal make sense?

Computer sales on Amazon.com are not exactly a proxy for the broader retail market. Still, I do think it is noteworthy that of the top 20 best-selling laptops on Thursday evening, just one was running Windows Vista.

That one is an HP mini-notebook that ranked No. 18, trailing behind a gaggle of Macs and Netbooks running either Windows XP or Linux.

On the plus side for Redmond, 10 of the top 20 machines were running some flavor of Windows. And, as I mentioned, Amazon is not a true barometer.

Apple's market share, while growing isn't exactly neck and neck with Microsoft's. And Netbooks, while a rising trend, aren't completely taking over the market.

But while the numbers are skewed the trends are worth paying attention to. Two of the hottest parts of the PC market are the areas where Windows faces its stiffest competition.

The Amazon sales trend was noted earlier Thursday by MacDailyNews, though they used a slightly different measurement.

Canonical's update service for the Ubuntu operating system had more downtime than Apple's or Microsoft's services.

(Credit: Pingdom)

A company that measures Internet service reliability has given Microsoft the top score in a test of operating system update services.

Microsoft's Windows Update was available 100 percent of the second quarter of 2008, Pingdom said in a blog posting Friday. Apple's service was down 2 hours and 34 minutes, with 99.9 percent uptime, and Canonical's Ubuntu version of Linux was down 1 day, 5 hours, and 45 minutes, for 98.64 percent uptime.

"Microsoft wins this one hands down," Pingdom said. It noted that Ubuntu's service also is available through mirror sites, however.

The company tested the three services every five minutes.

Although Microsoft officially stopped selling Windows XP as of June 30, retailers can keep selling it as long as they have copies.

Perhaps as a result of its potentially impending scarcity, XP is near the top of Amazon.com's software list, with the full version of XP Home at No. 15 and the full version of XP Pro at No. 21.

The highest ranked Vista edition doesn't crack the top 25, although it does come on nearly all new PCs these days so most people don't need a boxed copy.

For those keeping score, Apple's Mac OS X Leopard is No. 7 on the software list, while the highest ranking Vista version is the update version of Windows Vista Home Premium, at No. 41.

On the bright side for Redmond, Office Home and Student for Windows is No. 1 and the Mac edition of Office Home and Student is No. 3.

For those still looking to get their hands on XP, it doesn't seem like it's all that hard to find. Best Buy had it listed in several different flavors online and noted that it's also available in most stores. Staples, Office Depot, Circuit City, and OfficeMax all listed at least one version of XP on their Web sites as well.