Microsoft's launch party videos have proven to be entertaining to viewers even if not for the reasons for the marketing department had hoped for. There were a great many comments on my post that provided context to their release, but generally speaking most industry-watchers have been confused as to the goals behind the program, questioning the target audience not just for the videos, but for the launch parties as well.
I reached out to Microsoft for comment but they withheld at this time as the videos are apparently just one step in a much larger integrated marketing campaign.
I personally found the most recent video weird, but after thinking through things a bit I think this is a case of a good idea hampered by poor execution. The videos are well-done and professional and try to connect with consumers in a humanistic tone. The fact that it feels like you stumbled into a shiny-happy Windows world filled with sit-com throwaways is the problem. Even if this is a training video to show others how to throw a launch party, it's hard to connect with the vapid characterizations of party guests.
This is the crux of Microsoft's marketing problems. It's not that they aren't good at technical marketing issues, it's that the brand itself is so voluminous, it's very hard for people to connect to specific products like Windows. And the efforts to persuade consumers isolate the tech media and confuse IT shops.
... Read moreCould Intel's new Moblin 2.1 OS make a dent against Windows in the mobile and desktop markets?
At this week's Intel Developer Forum in San Francisco, the chipmaker debuted a beta version of its Moblin 2.1 open-source operating system targeted to run on a variety of devices, including smartphones, Netbooks, nettops, Mobile Internet Devices (MIDs), and in-car systems.
Moblin 2.1 will compete with other open-source operating systems like Google's Android and bump up against Microsoft in the burgeoning nettop arena.
Originally developed for Netbooks, Moblin 2.1 (short for mobile Linux) will come in three flavors--one for handhelds, another for Netbooks, and a third for nettops.
In the market for handheld gadgets such as smartphones and MIDs, Moblin 2.1 will run on Atom chip-based devices. The beta demoed by Intel at IDF showed off capabilities for touch-screen and gesture input. The new interface will also let users switch among different open applications and will provide shortcuts to social-networking apps.
The Moblin 2.1 Web browser will also support Flash and Microsoft's Silverlight 3 technology to run interactive Web-based apps.
... Read moreA pro-open-source group said on Tuesday that it has acquired 22 patents recently sold by Microsoft--patents that the group said could have been used against Linux.
The Open Invention Network said that the patents were purchased from Microsoft by an entity known as the Allied Security Trust. OIN said it has now acquired the patents from AST, although it wouldn't say how much it paid.
"Today's announcement evidences OIN's continued commitment to acquire patents that may be relevant to Linux," OIN CEO Keith Bergelt said in a statement. "The prospect of these patents being placed in the hands of non-practicing entities was a threat that has been averted with these purchases, irrespective of patent quality and whether or not the patents truly read on Linux."
Allied Security Trust said it was pleased that OIN had bought the patents. "OIN's purchase ensures that these important patents will not be used by patent trolls or others seeking to disrupt Linux and the many companies and individuals advancing this important technology," AST Chief Executive Dan McCurdy said in a statement.
The Wall Street Journal reported on Monday that OIN was close to acquiring the former Microsoft patents.
In an interview, Bergelt said that his organization was not invited by Microsoft to directly participate in the bidding for the patents, raising the specter that Microsoft was more interested in selling to someone that might have targeted Linux as opposed to just maximizing the sales price for the patents.
"We were not offered an opportunity to participate in the bidding for this portfolio that Microsoft was selling," Bergelt said.
For its part, Microsoft confirmed that it sold the patents to AST in July, but declined to comment on the terms of the deal. Microsoft said that the patents were indeed ones that it had acquired several years ago in a deal with SGI.
"These patents were deemed to be non-core to our business and non-essential for our IP portfolio," Microsoft spokesman Michael Marinello said in a statement. "When an interested buyer for this technology was identified, after discussing it both internally and with the potential buyer, we felt this was the right direction to go in relating to these specific patents."
OIN began in 2005 and includes IBM, Sony, Red Hat and Google among its members. TomTom joined OIN earlier this year, during its now-settled patent spat with Microsoft.
Microsoft has long asserted that various implementations of Linux infringe on a number of its patents, however, until its suit against TomTom, Microsoft had never litigated any of those contentions. Linux-related claims were part of Microsoft's suit against TomTom.
Bergelt said OIN acquired the patents to try to help Linux-based companies avoid becoming targets for more legal action. "In this case it's not that we saw these patents as so fundamental that Linux was at risk," Bergelt said. "Our goal is to reduce the potential challenges that are associated with patents."
Microsoft has at times alleged patent infringement in its attempts to stifle certain Linux-based applications. But one group is hoping to fight back by using Microsoft's own former patents.
The Open Invention Network (OIN), a group made up of Microsoft competitors and Linux advocates,said it's close an agreement to buy 22 patents that Microsoft sold to another organization earlier this year. According to Tuesday's Wall Street Journal, the patents may relate to Linux.
The OIN believes that getting these patents is critical to protecting Linux developers from costly lawsuits, according to the Journal. The concern is that otherwise the patents could be grabbed by patent trolls, which will then try to make money from patent-infringement lawsuits.
The group that currently owns the patents, Allied Security Trust, buys them to protect its members from lawsuits. Composed of such companies as Google, Hewlett-Packard, Verizon Communications, and Cisco Systems, Allied Security Trust bought the patents in a private auction held by Microsoft. The Journal reports that Microsoft presented the patents to potential bidders as relating to Linux.
Microsoft has said that it holds more than 50,000 patents, according to the Journal, and that it believes 200 of those are violated by Linux applications.
Over the past few years, Microsoft has signed deals with several open-source companies in which they pay Microsoft money to protect themselves from intellectual property claims.
The OIN's goal is to promote and protect Linux by using patents that allow for free and open collaboration. The group says its patents are available to any company or individual that agrees not to assert those patents against Linux. The idea is to help developers use Linux without having to worry about violating existing patents.
The OIN is trying to use such cases as the recent lawsuit between Microsoft and GPS-maker Tom Tom to prevent similar actions against Linux-based apps. Although Tom Tom settled with Microsoft, the OIN is concerned that the case may establish a precedent.
Started in 2005, the OIN counts among its members IBM, Sony, and Red Hat. Over the years, other powerhouses have joined, including Oracle, Google, and most recently Tom Tom.
There's nothing like trashing the competition.
The Free Software Foundation is using the launch of Windows 7 to try to convince businesses to dump Windows in favor of an open-source operating system.
(Credit: Free Software Foundation)And that's exactly what the Free Software Foundation plans to do on Wednesday, staging a demonstration in Boston where it will encourage businesses to throw away Microsoft Windows in favor of free alternatives.
In addition to the public display, the foundation is sending letters to the CEOs of Fortune 500 companies, warning that Windows is a threat to their businesses' privacy, security, and freedom.
Although the demonstration and letter center around Microsoft's imminent release of Windows 7, Free Software Foundation Executive Director Peter Brown says the protest has to do with Microsoft's approach in general and not with the specifics of Windows 7.
"Any time Microsoft tries to push them to a new version, it's a good time to make that case," Brown said in a telephone interview on Tuesday.
With Windows 7 getting fairly positive reviews, Brown said he knows it could be tougher to garner public support than was the case with the oft-criticized Vista.
"There's kind of this attitude of 'Well, it's better than Vista,'" Brown said, "so we are kind of working against the grain."
But, he said, the stakes are high--and it's about more than just which operating system gains market share. Brown points to Amazon.com's recent deletion of e-books from the Kindle as an example of the kinds of action that could become commonplace if the world becomes more filled with digital rights management technologies.
"That's the kind of power that proprietary software gives to these corporations," he said. "When we give that power, sooner or later somebody comes knocking, whether it is the government or the corporations themselves. Free software is kind of the answer to that."
Although the letter focuses on Microsoft, he said the group is also concerned with other products, including the new Snow Leopard operating system from Apple, which goes on sale on Friday.
"It's not just Microsoft," Brown said. "It's a problem generally for society that we should accept proprietary software when there is an alternative."
Microsoft's move to offer several Linux drivers owes a lot to a key programmer at Novell.
Linux veteran--and Novell fellow--Greg Kroah-Hartman suggested to Microsoft about four months ago that the company release the three drivers to be part of Linux under the GNU General Public License (GPL) terms that govern Linux code. Kroah-Hartman, who helps oversee the inclusion of drivers into Linux, said he worked within his company to find the right contacts at Microsoft.
"They reacted well," Kroah-Hartman said in a telephone interview on Tuesday. "They were open to it. It just took a while to hash out all the details."
Microsoft's Sam Ramji credited Kroah-Hartman for helping guide Microsoft through the process. "He provided valuable guidance and feedback to the Open Source Technology Center, which enabled the team to contribute the code in a way that was acceptable with the Linux kernel community processes," Ramji said in an e-mail interview.
The move illustrates the combination of social, legal, and technical factors that must be addressed before Microsoft's code could arrive. Anyone may contribute software to the Linux kernel, but actually getting it accepted can be a complicated matter, even for a company that hasn't bad-mouthed the GPL. This time, at least, Microsoft's pragmatism carried the day.
Microsoft had been working on the code contribution for some months, Ramji said; it happened to be ready in time to announce this week to coincide with the OSCON 2009 open-source conference.
As I noted yesterday, Microsoft made the move largely to help strengthen Windows Server as a host environment for Linux.
"Microsoft decided to release the drivers to support broader adoption and facilitate better performance of Linux running as a guest operating system where Windows Server 2008 is the host," Ramji said.
Kroah-Hartman said Microsoft met all the requirements for inclusion of the code in the Linux kernel and said it will probably show up in version 2.6.32 of the kernel, which will be released about four or five months from now.
Microsoft said it made sense to release the code under version 2 of the GPL, even though Microsoft has been critical of the GPL and used other open-source licenses for most of the code it has made freely available in the past.
"Because GPLv2 is the license of the Linux kernel, we are releasing the device driver code under the GPLv2 license to facilitate interoperability," Ramji said. "Our use of the GPLv2 license, as requested by the Linux community, means we will not charge a royalty for or assert any patents covering the driver code we are contributing."
Kroah-Hartman, who heads the Linux Driver Project, has been arguing for some time that all Linux drivers should be released under open-source licenses and said that Microsoft's move represents a change in its attitude toward the GPL and highlights that the GPL is a valid license for a project to be released under.
"It's just a validation of what all of us have been publicly saying for many years," Kroah-Hartman said.
He noted that Microsoft is now a full fledged Linux developer and will be responsible for maintaining its piece of Linux. He noted that the community has already submitted a couple of patches aimed at improving Microsoft's code.
Microsoft didn't close the door to contributing more to Linux.
"We expect to maintain the Hyper-V Linux device drivers as part of our product development and support process for Hyper-V, which we expect will involve ongoing contributions," Ramji said. "Part of the OSTC's charter is to continually evaluate open source, market conditions, customer requests and scenarios, and as such we will evaluate possibilities to work with additional open source projects in the future, including the Linux Kernel."
I asked Ramji whether Microsoft sees any dissonance in contributing to Linux at the same time it has claimed that Linux violates its intellectual property. His answer:
"Microsoft is pragmatically focused on helping customers and partners be successful in a heterogeneous technology world," Ramji responded. "We both compete and partner with traditional commercial vendors, and will continue to do so with open source-based businesses, with a focus on providing value for shared customers."
Kroah-Hartman said he doesn't spend a lot of time on the legal questions.
"Hey, companies are big," he said, noting that sometimes one part of a company has a different stance than another. "It has nothing to do with me."
Microsoft dropped a mini-bombshell on Monday, announcing that it is contributing thousands of lines of code for inclusion in Linux.
But lest anyone think Microsoft suffered a massive head trauma over the weekend, the code it is releasing isn't really about helping Linux compete better with Microsoft. The drivers are really geared at making Windows a better host for Linux.
"The Linux device drivers we are releasing are designed so Linux can run in enlightened mode, giving it the same optimized synthetic devices as a Windows virtual machine running on top of Hyper-V," Tom Hanrahan, director of Microsoft's Open Source Technology Center, said in a statement. "Without this driver code, Linux can run on top of Windows, but without the same high performance levels."
As noted by CNET Blog Network writer Matt Asay, Microsoft is releasing three drivers for Linux under the GPL that governs Linux.
Although Microsoft has released open-source code in the past, the company has generally favored licenses other than the GPL. That said, the GPL is the way into the Linux kernel and Microsoft wants this code in Linux.
In an article on its press Web site, Microsoft acknowledged the departure. The company has also been going after Linux for years, both on the marketing and legal fronts.
"Today, in a break from the ordinary, Microsoft released 20,000 lines of device driver code to the Linux community," Microsoft said. "The code, which includes three Linux device drivers, has been submitted to the Linux kernel community for inclusion in the Linux tree."
The move comes at a time of mixed signals from Redmond when it comes to Linux. Microsoft has said that the browser-based versions of Office, which are due out next year as part of Office 2010, will support Firefox, bringing at least a portion of Office to Linux for the first time.
It has also made peace with a number of Linux companies, most notably a 2006 pact with Novell, but has continued to rattle its legal saber at those with whom it has not struck patent deals.
After years of making claims that many Linux implementations violate Microsoft patents, Microsoft finally took a case to court in February, filing suit against navigation systems maker TomTom.
The two sides later settled, but the settlement left many unanswered questions and Microsoft hasn't said if it will take similar action against other companies.
Although the latest move is clearly designed to bolster Windows as a hosting environment for servers running both Linux and Windows, to me there is something slightly discordant about adding code to something you feel is already infringing on your intellectual property. Perhaps, though, that's just the very definition of co-opetition.
Microsoft is in an interesting position--seeking to compete with Linux while also understanding that many companies run both operating systems. Not only is it about making its business customers happy, but there is good money to be made by owning the management and virtualization layers, even if there is some Linux running atop Microsoft's stack.
For those that want to hear Microsoft's take on the news, here's a video of Hanrahan discussing the move with Sam Ramji, the company's senior director of platform strategy. (Note: Silverlight is required.)
Old dogs may struggle with new tricks, but they seem to be able to figure out new licenses.
In a shocking move, Microsoft announced Monday the release of Hyper-V Linux Integration Components (LinuxIC).
The news reflects Microsoft's continued interest in lobotomizing its virtualization competition through low prices, but also the recognition that it must open up if it wants to fend off insurgent virtualization strategies from Red Hat, Novell, and others in the open-source camp.
But the truly startling news is that LinuxIC is being released under the GNU General Public License (version 2). Microsoft once called GPL anti-American. Now it calls it friend.
The gods must be crazy.
Or maybe Microsoft is simply recognizing (finally!) that GPL can be a capitalist's close ally. That and the fact that many components within the Linux kernel are GPLv2-licensed make the move completely natural...at least, once you forget that this is Microsoft embracing GPL, rather than some other company like Red Hat.
LinuxIC is a collection of kernel drivers that enable Linux to recognize that it is running on Microsoft's Hyper-V and optimize accordingly, resulting in an "enlightened version of Linux," according to market researcher IDC. The device drivers have yet to be accepted into the Linux kernel, but the GPL license and general utility makes their inclusion probable.
The move opens up Hyper-V to much more than Windows, which has arguably been its weakest point. As IDC notes, this embrace of Linux is a "key element if Microsoft is going to successfully go head to head with VMware in large accounts--many of which already are dedicated VMware customers."
Importantly, Microsoft is now opening up even beyond its long-time Linux partner, Novell, to embrace an array of other Linux partners, including Red Hat. While Novell was the first Linux vendor to certify for Hyper-V, Microsoft's lack of real support beyond Novell's Suse Linux Enterprise Server was a weakness, as some have complained.
But this is arguably a new Microsoft. Redmond recently announced that Office 2010 will support Internet Explorer and Mozilla's Firefox. The company is learning that its customers run heterogeneous software environments, and it's (slowly) responding. Microsoft's Sam Ramji, senior director of Platform Strategy, notes: "We are seeing Microsoft communities and open source communities grow together, which is ultimately of benefit to our customers."
Microsoft, in short, can't ignore open source, including Linux, without ignoring its own customers.
But surely this move is more Machiavelli than Santa Claus? Maybe, maybe not. I asked Novell's Greg Kroah-Hartman, a prominent Linux kernel developer who was deeply involved in influencing Microsoft to release LinuxIC, what Microsoft's move means for Linux. His response reflects an enthusiasm that is as surprising as it is refreshing:
We want Linux to work well for everybody. This move is not bad in any way for Linux, Xen (Novell's preferred virtualization technology), or KVM (Red Hat's preferred virtualization technology). This is not a competition, per se.
With LinuxIC, Microsoft is doing two things. First, it's saying that contributing open-source software under GPL is acceptable. And second, it's supporting the idea, which I and others in the Linux kernel community have long advanced, that all Linux kernel drivers should be open source.
LinuxIC is the latest example of how Microsoft is changing, and it's a big proof point. When Microsoft embraces Linux, that's news. When it does so by embracing GPL, it's perhaps time to start the countdown to Armageddon.
Follow me on Twitter @mjasay.
To Bill Gates, Google's Chrome OS looks a lot like a familiar foe: Linux.
"There's many, many forms of Linux operating systems out there and packaged in different ways and booted in different ways," Gates said in an interview with CNET News this week. "In some ways I am surprised people are acting like there's something new. I mean, you've got Android running on Netbooks. It's got a browser in it."
Gates said it was hard to really say much about Chrome OS, since Google has said so little about how it will actually work.
"The more vague they are, the more interesting it is," he said.
As for the notion that the browser needs to act more like an OS, he noted that the browser has already become an extremely broad concept, with all of the plug-ins and other things that are now done inside a browser.
"It just shows the word browser has become a truly meaningless word," Gates said. "What's a browser? What's not a browser? If you're playing a movie, is that a browser or not a browser? If you're doing annotations, is that a browser? If you're editing text, is that a browser or not a browser? In large part, it's more an abuse of terminology than a real change."
Meanwhile, CEO Steve Ballmer suggested on Tuesday that Windows, rather than a browser-centric OS was the right approach. To bolster his argument, Ballmer noted that half of PC use today is spent doing work outside the browser.
"We don't need a new operating system," Ballmer said Tuesday, as part of his keynote at Microsoft's Worldwide Partner Conference in New Orleans. "What we do need to do is to continue to evolve Windows, Windows Applications, IE (Internet Explorer), the way IE works in totality with Windows and how we build applications like Office...and we need to make sure we can bring our customers and partners with us."
Ballmer and Gates also stressed the fact that Google now has two operating systems--Chrome OS and Android. Ballmer noted that Microsoft learned with the separate Windows 95 for consumers and Windows NT for businesses that having two operating systems isn't necessarily a positive thing.
"The last time I checked you don't need two client operating systems," he said. "It's good to have one."
Ballmer and Gates also echoed the note Business Division President Stephen Elop sounded in an interview with CNET News last week--that Microsoft really doesn't know what Chrome OS will look like.
"Who knows what this thing is?" Ballmer said.
The overall market for enterprise spending may be weak, but Novell and Microsoft insist they are signing plenty of joint customers.
Novell CEO Ron Hovsepian (left) shakes hands with Microsoft CEO Steve Ballmer after signing a 2006 accord.
(Credit: Microsoft)In a statement, the software makers say they have signed more than 100 joint customers in the past six months. That's twice the rate at which they had been signing folks as part of an 2006 accord, the two companies said. In total, the two companies say they have sold $200 million worth of Novell support and maintenance certificates to more than 300 customers.
Microsoft says the economy is helping this piece of its business. "In today's economic environment, when customers are looking to derive the greatest value from their IT investments, we are seeing an increased rate of demand for the interoperability solutions and IP peace of mind benefits provided by our collaboration," Microsoft general manager of strategic partnerships Ted MacLean said in a statement.
Among the better known North American names signed since November are Honeywell Aerospace, Procter & Gamble, SC Johnson and Sony Pictures Entertainment. The companies also named several other U.S. firms as well as a number of companies in Asia and Europe.
The Microsoft-Novell deal is often held up by Microsoft as an example of how open source and proprietary software makers can work together. Striking that deal, though, was not easy, as noted in a book earlier this year co-authored by Microsoft's Marshall Phelps.
The arrangement has also led to technical cooperation between the two, including a plug-in for Microsoft's System Center Operations Manager software which lets IT workers monitor their Linux and Windows system environments all within Microsoft's management software. That module is due out later this month, the companies said.
In a statement, 451 Group analyst Jay Lyman said that "the partnership has substantially benefited Microsoft's Linux integration story and has driven Linux revenue for Novell.
"The development and work by the two companies to improve Linux and Windows interoperability addresses the reality of mixed enterprise environments for customers, who were largely the impetus for this collaboration and are now benefiting from the resulting technology and support," Lyman said.







