Microsoft's new Bing search service is the fastest-growing U.S. search engine among the top 10, according to a Nielsen report released Monday.
The total amount of searches on Bing rang in at 1.1 billion for the month of August, a leap of 22.1 percent over July, winning Microsoft a 10.7 percent share of the search engine market.
Google remained in the top spot with a commanding 64.6 percent share, accounting for 7 billion searches in August, a gain of 2.6 percent over July. Yahoo saw its search results drop 4.2 percent for the month to 1.7 billion, earning it 16 percent of the market.
(Credit:
Nielsen)
Other players in the top 10 included AOL Search in fourth place with 333 million searches and Ask.com Search in fifth with 186 million searches.
Similar studies have also seen a boost in Microsoft's search business. An August report from ComScore discovered that Microsoft's share of the global search engine market lept 41 percent from July 2008 to July 2009. Bing was introduced in May, taking the place of Microsoft's Live Search.
Earlier this week, Microsoft showed off a "visual search" feature for Bing that returns thumbnail images for at least some search results. Microsoft reportedly will be debuting a Bing 2.0 sometime soon sporting a variety of new features.
Google extended its lead in U.S. search market share.
(Credit: Hitwise)Google's steadily increasing search share neared 70 percent in June in the United States, according to new figures released Tuesday by Hitwise.
Its share increased from 68.29 percent in May to 69.17 percent in June, the analyst firm said. Over the same period, Yahoo dropped from 19.95 percent to 19.62 percent and Microsoft dropped from 5.89 percent to 5.46 percent.
Fourth-place Ask.com has managed to eke out gains over the last year, though it slid from 4.23 percent to 4.17 percent from May to June.
Google crossed the 60 percent share threshold in July 2006, analyst Matt Tatham said, slid back the one month in August 2006, but has been north of 60 percent ever since September 2006.
Search share is important to the companies' business because it means there's a potentially larger inventory of search results against which advertisements can be sold.
The statistics are based on a sample of 10 million U.S. Internet users, Hitwise said.
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