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January 18, 2008 12:01 PM PST

Will Apple's rental service succeed?

by Josh Wolf
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Steve Jobs' keynote at this year's MacWorld included the announcement of four new products: the new MacBook Air, Time Capsule, an update to the iPhone and iPod Touch, and a revised Apple TV with movie rentals through both the Apple TV and the iTunes store. It's clear that Jobs is excited about the new offering and the studios are also quite pleased with the terms of the new service, but what about John and Jane Consumer?

At the new iTunes rental store, visitors can check out movies from all of the major Hollywood studios. For new releases, users are charged $3.99 and catalog rentals are $2.99. HD rentals were also introduced this week at $4.99, but are only available through Apple TV. Once downloaded the movies will remain accessible for 30 days, but will only stay active for a 24 hour period after pressing play.

In 1987, the Dead Kennedy's released an album titled "Give Me Convenience, or Give Me Death," and for those who live by that credo, the new iTunes service delivers hands down.... Read More
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About Media Sphere

Josh Wolf first became interested in the power of the press after writing and distributing a screed against his high school's new dress code. Within a short time, the new dress code was abandoned, and ever since then he's been getting his hands dirty deconstructing the media every step of the way. Wolf recently became the longest-incarcerated journalist for contempt of court in U.S. history after he spent 226 days in federal prison for his refusal to cooperate. In Media sphere, Josh shares his daily insights on the developing information landscape and examines how various corporate and governmental actions effect the free press both in the United States and abroad.

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