Read all 'MacWorld 08' posts in Media Sphere
January 18, 2008 12:01 PM PST
Steve Jobs' keynote at this year's MacWorld included the announcement of four new products: the new MacBook Air, Time Capsule, an update to the iPhone and iPod Touch, and a revised Apple TV with movie rentals through both the Apple TV and the iTunes store. It's clear that Jobs is excited about the new offering and the studios are also quite pleased with the terms of the new service, but what about John and Jane Consumer? At the new iTunes rental store, visitors can check out movies from all of the major Hollywood studios. For new releases, users are charged $3.99 and catalog rentals are $2.99. HD rentals were also introduced this week at $4.99, but are only available through Apple TV. Once downloaded the movies will remain accessible for 30 days, but will only stay active for a 24 hour period after pressing play. In 1987, the Dead Kennedy's released an album titled "Give Me Convenience, or Give Me Death," and for those who live by that credo, the new iTunes service delivers hands down.... Read more
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