Matter/Anti-Matter

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August 26, 2008 8:35 AM PDT

Google Earth shows cows point north

by Adam Richardson
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My grandparents in England had cows on their farm so I've always had a lot of affection for them, and was delighted to read this story from the Los Angeles Times indicating a "hidden cow power." Turns out cows may have internal compasses much like birds and bees do for orienting themselves to magnetic north.

Using satellite images on Google Earth, German scientists were able to see that all over the planet, cows stand with their bodies pointing to magnetic north.

Studying photographs of 8,510 cattle in 308 herds from around the world, zoologists Sabine Begall and Hynek Burda of the University of Duisburg-Essen and their colleagues found that two out of every three animals in the pictures were oriented in a direction roughly pointing to magnetic north.
The resolution of the images was not sufficient to tell which ends of the cows were pointing north, however.

You have probably seen how cows will tend to face together in the same direction in a field, usually to face head on into a wind (reduces heat loss) or sideways to the sun (maximize heat gain), but because the photos on Google Earth are so widespread and taken in generally good weather, it appears that cows have a "default setting" of north-south orientation when local conditions don't override it.

As one of the researchers said, "This is an incredibly neat use of Google Earth. This is a study we would not have dreamed about doing five years ago."

Not just crowd-sourcing -- it's herd-sourcing!

May 3, 2008 5:37 PM PDT

Retro metro - the legendary New York subway map is back!

by Tim Leberecht
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(Credit: Men's Vogue)

The 1972 New York subway map is back! Massimo Vignelli, the man behind this graphic design classic, was asked by Men's Vogue to update his legendary map for the magazine's May issue, reflecting more than 30 years' worth of changes.

When it was first released in 1972, the map was both beloved and hated for its high level of abstraction and artistic freedom (the 50th Street and Broadway stop, for example, was east of 8th Avenue instead of west). Some New Yorkers remarked that the map succeeded in its obvious intention to make it easy for tourists to get lost.

To placate the critics, later versions by other designers added neighborhood names, landmarks, and green parks, and in 1998, the map started including bus and ferry routes. Even on his retro-map, however, Vignelli remains a purist: "On purpose we rejected any visual reference to nature or landmarks."

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About Matter/Anti-Matter

Tim Leberecht and Adam Richardson both work for Frog Design, a consulting firm specialized in designing innovative products and services for Fortune 500 clients. On the Matter / Anti-Matter blog, they engage in a debate around questions they face day-to-day in their work, using convergence/divergence as a lens through which to look at the pressing issues in business, culture, and technology. What makes a successful convergent product or a successful divergent innovation? Is convergence a myth that users don't really care about, or is the current state of convergence just not satisfying enough for them to embrace? How much divergence of innovation is good, and when does it just become confusing? How do you stay on top of people's ever changing needs and wants?

They are members of the CNET Blog Network and are not employees of CNET.

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