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January 9, 2008 9:14 AM PST

Green is in at CES

by Adam Richardson
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LAS VEGAS--Lots of companies here are touting green design and environmental thinking, though in some cases it seemed more sloganeering than anything very deep. Here are just a few samples from the floor at the Consumer Electronics Show:

Among other things, Nokia was showing off their reduced packaging (50 percent smaller; most of their phones now shipping in it; have saved them $150 million to boot)

By comparison, Casio's touting of their packaging reduction was a bit tepid

HP had a large area of their booth dedicated to their environmental efforts, and like Nokia had several people on hand who could talk knowledgeably about it.

There's still a long way to go on this issue, though, as can plainly be seen by looking at the sheer quantity of stuff at the show. And those massive plasma TVs look fantastic, but they sure gobble energy like there's no tomorrow. Not to mention the fact that most of what's being shown here will be obsolete (and non-upgradable) this time next year, if not sooner.

Here are just a fraction of the shipping crates stacked outside one of the convention halls that were used to bring everything to the middle of the desert. Remember that closing scene from Raiders of the Lost Ark? It's like that.

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About Matter/Anti-Matter

Tim Leberecht and Adam Richardson both work for Frog Design, a consulting firm specialized in designing innovative products and services for Fortune 500 clients. On the Matter / Anti-Matter blog, they engage in a debate around questions they face day-to-day in their work, using convergence/divergence as a lens through which to look at the pressing issues in business, culture, and technology. What makes a successful convergent product or a successful divergent innovation? Is convergence a myth that users don't really care about, or is the current state of convergence just not satisfying enough for them to embrace? How much divergence of innovation is good, and when does it just become confusing? How do you stay on top of people's ever changing needs and wants?

They are members of the CNET Blog Network and are not employees of CNET.

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