April 29, 2009 10:45 AM PDT

Macs to get Blu-ray?

by Darius Chang
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Blu-ray Disc logo

Sometimes, information can be gleaned from the most unexpected sources. In the yet-to-be-released iTunes 8.2, Blu-ray was mentioned on the "About iTunes" splash screen.

For those not well-versed in the world of Apple computers, Mac machines currently do not support Blu-ray Discs. Though you can install a third-party optical drive in the Mac Pro, you'll still need to boot into Windows to read Blu-ray media. However, if iTunes is going to allow ripping from these discs, we might finally see Macs and MacBooks with fully integrated Blu-ray support and drives.

Back in October, Apple CEO Steve Jobs famously called Blu-Ray and its licensing process "a bag of hurt," implying that it was too expensive and too complicated at present for Apple to add Blu-Ray drives to Macs. Jobs, however, is notorious for downplaying certain technologies right up until the day Apple releases such a product, such as he did for years with video-playing iPods.

All this is just speculation for now. But if there is going to be any announcement of Blu-ray support it'll probably be at the upcoming Apple WWDC (Worldwide Developers Conference) held in San Francisco from June 8 to 12.

(Source: Crave Asia via 9to5Mac)

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by Vegaman_Dan April 29, 2009 10:54 AM PDT
Meh. Blu-ray is a day late and a dollar short at this time when compared to the tech trend towards online streaming / downloads.

I don't see this as being any real improvement for any laptop or desktop really.

I do wonder how Apple will spin it though after dismissing the format previously.
Reply to this comment
by BigGuns149 April 29, 2009 11:08 AM PDT
The process of paying royalties was supposed streamlined a bit, although I think the whole licensing procedure was a red herring to distract people from the real reasons(ie. SJ wants Blu-ray to fail).

Honestly, Blu-ray will succeed or fail with or without Apple. I think Apple execs are silly if they think that their support or lack thereof will make a difference in the success of Blu-ray.

Nevertheless, I am befuddled why Apple doesn't offer it as a CTO option for the Mac Pro. Some individuals editing HD video might want to burn their projects out on a Blu-ray disc and demo it on a real Blu-ray player. If someone is willing to pay Apple a healthy profit to add it to their Mac Pro, why would they want to refuse their money?

Finally, I have to say that the talk about competition from online streaming is a bit overrated. The bitrates are nowhere near Blu-ray and the selection of content on legal streaming services makes Blu-ray look impressive by comparison. I don't question that in the long run online streaming will eventually replace physical discs, but that doesn't mean that Blu-ray isn't worth including as a CTO option on Macs in the here and now.
by janstett April 29, 2009 11:25 AM PDT
Show me an online streaming/download service that offers 1080p video at 45 megabits with 7.1 lossless surround, from every major studio.
by ewelch April 29, 2009 11:29 AM PDT
Of course that is an absolutely nonsensical argument. With all the high speed data providers protecting their video on demand turf, there's no way that downloading 1080p vidoes that come close to Blu-ray are going to take over from optical media.

Blu-ray is being adopted faster than DVD was from VHS. And prices are coming down now, with so many homes having HDTVs now, it's only going to be adopted faster than before. Numbers are way up. And with 8X Blu-ray burners not costing not much more than $200 there is a convergence of price and lack of infrastructure to support downloading HD movies that look anywhere near as good as Blu-ray to make the optical solution very viable.

With licensing now fixed, the "bag of hurt" Jobs was talking about is not over. So it makes perfect sense.

Besides, with Toast and my TiVO HD, I can now move HD video from my TiVo to my Mac Pro and burn Blu-ray discs of my favorite TV shows.
by Random_Walk April 29, 2009 1:34 PM PDT
Did it ever occur to you (or the author) that the Blu-Ray support was probably for the Windows version of iTunes?

Guess not...
by forever4now April 30, 2009 12:29 AM PDT
I agree with "BigGuns149", that video producers (movie studios, etc.) may want to edit HD video and burn the result to a Blue-ray disk.

Apple TV could be another motivation. It would make sense to eventually offer Apple TV with a Blue-ray player, so people don't have to purchase two separate boxes. This would also presumably enable the streaming of Blue-ray movies to any device in the house via WiFi.
by Waam April 30, 2009 12:34 PM PDT
that trend doesnt effect blu-ray as much as you might think.

blu ray is here today, and we need it for more than one thing:

optical storage, i would still love to archive on optical over disc drives that could still fail

digital downloads are still not as near the quality as you think it is compared to 1080p video at 40+ megabits with 7.1 lossless sound.

movies are not like music, and not as portable as music... we want to actual disc.

digital downloads is good for one thing, rentals and thats it.
by AllenKids April 29, 2009 10:55 AM PDT
No, they are not.

Nothing changed in the BD world lately.
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by Aaron Kempf April 29, 2009 10:57 AM PDT
great, so now a $4000 laptop gets the same functionality as a $1000 laptop from Windows? That's progress!
Reply to this comment
by Mr. Dee April 29, 2009 11:04 AM PDT
Its called 'the Apple Tax" or the Paris Hilton Collection.
by ballmerisanape April 29, 2009 11:07 AM PDT
I think they start at $999.. .and can run Windows, Mac OS, Linux, Unix natively ... and have the highest consumer satisfaction numbers by a large margin.....

Nice troll effort on your part though..
by rcrusoe April 29, 2009 11:11 AM PDT
@Aaron

I'd be very interested in purchasing several 17 inch Windows laptops equipped with an 8 hour battery, a high-resolution 1920x1200 pixel LED-backlit display, and a 256gb solid state drive for $1000.

Can you buy these online or do you get them from your neighborhood fence? :)
by Vegaman_Dan April 29, 2009 11:22 AM PDT
@rcrusoe:

"Can you buy these online or do you get them from your neighborhood fence? :)"

I believe you can go to Fry's, Best Buy, Office Depot, Staples, etc, etc, etc. They are commonplace.
by ballmerisanape April 29, 2009 11:39 AM PDT
Vegaman_Dan ... and they probably weigh as much as an iMac ;)
by ewelch April 29, 2009 12:16 PM PDT
What $4,000 laptop? With all those straw men you're setting up, aren't you afraid they might gang up on you? It's rather pathetic.
by faloutboi April 29, 2009 11:02 AM PDT
-Vegaman_Dan

I will agree for the most part on your comment when it comes to media content on dedicated players. But having it as cheap storage medium gives it a much longer life and relevance.
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by ballmerisanape April 29, 2009 11:10 AM PDT
Isn't it cheaper to backup on external drives now? The cost (time and money) of backing up on DVD media is just not worth it anymore.
by Vegaman_Dan April 29, 2009 11:25 AM PDT
I can buy a 1Tb external USB drive for $99 right now. That's far less work and cheaper than going through the process of buying a Blu-Ray burner, disks, and the time to burn it. And what's more, I can always add more storage without incurring more expense later. I can hook up that external drive to any computer built since 1998 that has a USB port and even to older systems if I add a USB port card.

Cheap drives have become the new standard for backups. I even have one of those nifty upright USB docks for SATA drives that let you pop laptop or full size SATA drives in like ol' 8 Track tapes for quick and easy access. It's odd, but even HDD's have become removable media at this point.
by Don Key April 29, 2009 11:12 AM PDT
What is really the point of Blu-ray's in computers? As an owner of a 1X DVD burner who paid the price for it, I'll wait around for this one. Burning Blu-rays is a bag of hurt right now considering the costs of the blank media. Other then burning for back up... what is the point of having it in your computer?
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by janstett April 29, 2009 11:23 AM PDT
What is the point of Blu-Ray in computers? Is your screen better than 720x480? If so, you can enjoy movies in high definition. Storage-wise, they can store up to 50GB.
by cvaldes1831 April 29, 2009 11:37 AM PDT
According a <a href="http://news.cnet.com/8301-17938_105-10172042-1.html">Crave post from February</a>, Blu-ray licensing was allegedly getting easier soon.
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by Inconnux April 29, 2009 11:52 AM PDT
Bluray is just too expensive right now... drop the price to DVD level and I would consider it. Until then, no thanks.
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by myles taylor April 29, 2009 12:05 PM PDT
That's funny. My boss just sold his Blu-Ray drive yesterday because it wouldn't work on his Mac Pro with Parallels. He's going to be bummed if they come out with a fix that soon after.

Didn't they recently change the licensing for Blu-Ray to make it easier? That would change the "world of hurt" that Steve Jobs was talking about. It would make sense for them to finally get them.
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by myles taylor April 29, 2009 12:11 PM PDT
I meant ironic...not funny. (hides laughter)
by outlaw26r April 29, 2009 12:06 PM PDT
sony just better hope that GE doesn't figure out holographic discs. Can store 500 gb and they just tested and CDs and DVDs can play in the same device. If they can get the cost down then that would be awesome. Also something that may start competing is RED. A company that makes 2k & 4k professional video cameras for like 20k. Huge deal in the video world. They just showed off a product at NAB called the RED RAY that can stream 4k video (the kind you see in the theatre) at 100mb/s. That is a lower bit rate then an SD miniDV cam. I'm showing my anti sony colors but I hope these other technologies come into play quick enough to offer good competition. Also, I kind of want hulu to take off bigger. Can I incorporate anymore companies into this post?
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by myles taylor April 29, 2009 12:13 PM PDT
Even if they do can you imagine how long it will be from R&D to production? We're years away from another physical format taking over (emphasis on physical). The web on the other hand is the biggest contender of blu-ray right now. If broadband speeds improve....(leaves sentence hanging)
by MongooseProXC April 29, 2009 2:06 PM PDT
It's like putting lipstick on a pig!
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by chaseholden April 29, 2009 2:16 PM PDT
i believe you can already view Blu-Ray Disk movies using external BD drives as long as you have Roxio's Toast version 9+ (which usually comes standard with any BD drive with Mac compatiblity).
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by shevaberg April 29, 2009 4:55 PM PDT
The only reason Jobs dosent like blue ray... he didnt event it... so it cant have a apple logo on it..
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by AppleSuxLeo April 29, 2009 6:51 PM PDT
The kid in the MSFT ad gets it...as do millions every day. He got the Sony Vaio with gaming/Blu-Ray for $700 less than the iCrap. Apple doesn`t have Game or Blu-Ray. Windows PC = Game platform.
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by docster87 April 29, 2009 8:14 PM PDT
there are a lot more functions to computers than merely watching overpriced HD movies (kinda silly on a screen smaller than 42") and playing games. I enjoy my "iCrap" a lot better than any of the flavors of MS_OS that I've had. Fewer headaches from the OS equals more quality IMO.

If you need to play games and save money, more power to you - people are free to choose the platform they wish. I'll never understand why it is so important to save $700 on a machine while paying an extra $10-20 per movie, or spend $60 on a game that will not run after MS releases their next OS (or next version of direct-x)...
by Angmarr April 29, 2009 9:31 PM PDT
@ docster87

because there is not point to paying extra $700 to get NO games (that gets updated with every version, and not all games need to be bought); NOT much variety in terms of Good 3rd party applications that you can run; NO competing provides to give you any variety

less headaches = that's perspective: lot of people including me has no headaches with windows (just need to know a few things like uninstall/ prevent startup of crapware/ other programs) & people do find apple annoying to use

Through I do congratulate apple for the overall smoother user interface that they provide - for those who find it appealing (not me), for that price (not me), and the apps that they give preinstalled (some I actually like)
by kelmon April 30, 2009 12:23 AM PDT
I'd just like to chime in to say that PC Gaming (and I don't use capitals lightly) SUCKS. Having gone through the hassle of installing THQ's Dawn Of War 2 a couple of nights ago I can quite see why consoles are more popular. Not only does the game not download in a playable format (5 files that have to be unpacked and then the unpacked files have to run an installer?) but it then needs me to have a Windows Live account in order to play the single player campaign. The game itself if very good but I remember when playing PC games was a simple affair.

Seriously, you can take PC gaming and place it somewhere where the sun doesn't shine very much...
by kevinskrause April 30, 2009 10:08 AM PDT
Perhaps I?ve missed something over the years, but are you telling me that my gaming experience would be best served on a 17inch screen? Because I?ve found game play on my 56 inch 1080p LCD with 7.1 DTS Master Audio imaging to be quite immersive and intense while lounging in the movie room on my grand leather sofa. I?m all about quality vs. quantity, and in this instance (and by comparison) I believe I have both.
by docster87 May 1, 2009 2:36 PM PDT
@Angmarr, Macs do have a few (as in not a lot but more than absolute zero) games. I got my Civ & Sim City & Empire at War (Star Wars) on my Mac. Also, you didn't even touch my direct-x comment. I have/had a few PC games that ran on win95/98 yet as newer MS OS's came out and newer video cards were released and newer direct-x software... guess what? Those games stopped working on those newer PCs. I'm not going to suggest that Macs will play decade old games... but if people had consoles (and MS makes one of those) all those update problems disappear as long as you can keep that console up & alive.
And yes, some people are blessed with either skill or luck when it comes to using Windows daily. While it is easy to merely claim that I'm an idiot for crashing windows, well, I've been crashing Windows ever since Win 3.0 (1990?). I've built & rebuilt at least half a dozen PCs from 1990 to 2004. I would like to think I understand basic maintenance. My PowerBook has been running without a wipe & reinstall since 2002. None of my PC systems since win95 could last over a year w/out a wipe & reload.
So yeah, all Mac lovers are idiots and all Window users are smart. Plus have you ever looked at the listing of 3rd part Mac software? Each week my RSS download feed shows 30-60 additions or updates. Many of those are freeware or demos, and some are even (gasp) games. Before I got a Mac, I figured I would be stuck with no apps to add. I was wrong.
by docster87 April 29, 2009 8:05 PM PDT
I doubt if Hollywood would allow iTunes to "rip" blue-ray discs no matter what quality the file is. Chances are much better that the new iTunes would be able to "PLAY" blue-ray discs. Makes sense, rather than update the dvd player app or make a new BR player app - just let iTunes play the blue-ray movies.

why would this article even suggest "ripping" blue-ray? I like my theory a lot better.
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by kelmon April 30, 2009 12:24 AM PDT
Ripping Blu-ray really wouldn't be practical anyway given the amount of disk space that you would need.
by Waam April 30, 2009 12:36 PM PDT
many already come with free digital downloads.
by kelmon April 30, 2009 12:27 AM PDT
As a Mac user I can say that I'm not interested. Blu-ray really doesn't offer me anything that I'm interested in and I'm quite happy with DVD. I certainly will not pay extra for access to Blu-ray. Downloading movies from iTunes is both more convenient and also drains less battery when traveling since there is no disk to spin.
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by samurai_b88 April 30, 2009 6:48 AM PDT
Would love for MacBooks to have Blu-Ray drives, but hopefully not only after I buy mine (most probably somewhere in June I think?). But me aside, it could be that iTunes is supporting Blu-Ray in the Windows environment. If iTunes didn't run on Windows then there would be more chance that this could really mean Macs & Blu-Ray. Just my guess.

P.S. Snow Leopard needs to come out fast!
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by cowhide--2008 April 30, 2009 11:08 AM PDT
WoW! An article that tells us we might, just about, probably some time in the future get blue ray. Where can i buy some stock?
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by lkrupp April 30, 2009 7:20 PM PDT
Listen up , troll. If you had actually bought some Apple stock in the 90's you would now be looking at a 15,000% return on investment. How do like 'dem Apples?
by AppleSuxLeo May 6, 2009 11:29 PM PDT
Mac users don`t need Blu-Ray. Steve Jobs said so. So that is how it`s gonna be. Got it ?
This is how EVERYTHING in Apple-Land works.
Reply to this comment
by kaWOWski May 13, 2009 6:34 AM PDT
Blu Ray discs might well be the back-up format with the most longevity. Hard drives suffer from magnetic fade, http://tinyurl.com/odc8xn unless they are regularly read and written to (what a chore). Sony guarantees 1000X rewrites to it's XD-Cam cartridges which are basically Blu-Ray discs in a kind of DVD-RAM cartridge. Panasonic says that its 100GB Blu-ray discs will last a century http://tinyurl.com/ynwe2b.
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