The Macalope: An Apple blog

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June 6, 2008 12:52 PM PDT

A smart ad buy

by The Macalope
  • 1 comment

Someone in Apple marketing deserves a gold star for advertising a free seminar on OS X Client Management on InfoWorld's email newsletter.

It's possible this ad buy was simply the product of thinking "Oh, InfoWorld = enterprise, let's advertise there", but InfoWorld has also become the online champion of the SAVE XP!!! campaign, also known as "OMFG, who could have possibly foreseen that Microsoft would kick its clients in the nuts like this?!" or Vista Affectedness Disorder (VAD) for short. This leads to the serendipitous confluence in today's email blast of an ad for how to smooth deployment of Macs in your enterprise followed by the top story which is Last Call for Windows XP is mid-June.

Michael Gartenberg rightly notes that the important thing coming out of Monday isn't going to be hardware, it's going to be the iPhone as a platform for development. The horny one may have prematurely poo-pooed (and we all know how unfortunate prematurely poo-pooing can be) the impact of the iPhone on greasing Apple's skids into the business market a few weeks ago. He's since heard it really is opening doors that were previously shut.

So, the Macalope would not at all be surprised to see more details of Apple's enterprise strategy revealed on Monday and it's why he's bullish on the "Snow Leopard" rumors. After all, there's gold in them thar cubes.

May 30, 2008 3:13 PM PDT

Windows 7 is your old bicycle.

by The Macalope
  • 18 comments

David Card on Microsoft's plans for Windows 7.

So, apparently, the 2009-2010 version of Windows will still not have the next-gen file system I was writing about more than 10 years ago -- when "Cairo" was the lead codename -- let alone a microkernel with modules for OS "personalities" and compatibility.

You're gonna fend off Google and cloud computing with a touch screen?? Good luck. I do hope there's a skunkworks Plan B in the labs. No wonder buying Yahoo "isn't strategic."

Also amusing is the Microsoft reaction to Tiger's search capabilities.


April 10, 2008 10:08 PM PDT

The problem with Windows.

by The Macalope
  • 12 comments

Poor Microsoft.

No, really.

OK, stop that. Stop that snickering.

OK, well, just a little snickering. Go ahead.

OK, done now?

OK.

But, look, they really have a tough job. Apparently -- and who could have predicted this? -- there's a cost to being everything to everyone. The Macalope doesn't envy them. They have a gazillion different users with a gazillion different requirements and hundreds (thousands?) of hardware manufacturers they have to get their software to satisfy those requirements on.

Suddenly the Apple method of making the whole enchilada doesn't seem so bad now does it?

So, again, please tell the Macalope how Apple desperately needs to license the Mac OS, because facing the choice of continuing to wrestle with this unmanageable hydra or breaking it apart into multiple code bases as Gartner is suggesting just sounds awesome.

Of course, it's not to say that Microsoft should necessarily jump on this advice. Gartner, you may recall, is the firm that famously said Apple should get out of the hardware business (albeit by licensing to only Dell).

Go back and read the arguments Gartner put forth. They seemed laugh-out-loud funny then and are even funnier now. So let's just say that not all of Ma Gartner's sons are business geniuses.

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About The Macalope: An Apple blog

Born of the earth, forged in fire, the Macalope was branded "nonstandard" and "proprietary" by the IT world and considered a freak of nature. Part man, part Mac, and part antelope, the Macalope set forth on a quest to save his beloved platform. Long-eclipsed by his more prodigious cousin, the jackalope (they breed like rabbits, you know), the Macalope's time has come. Apple news and rumormonger extraordinaire, the Macalope provides a uniquely polymorphic approach. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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