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May 1, 2009 1:42 PM PDT

iPhone's killer app: E-books?

by Dave Rosenberg
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O'Reilly's Ben Lorica took a look (slides below) at the developers behind the most successful applications on the iPhone and found that electronic books may be the killer app, simply because there is a such of wealth of offerings.

According to ReadWriteWeb, Apple's App Store features about 40,000 different apps. Based on recent data, game developers have on average, 2.3 apps in the store while typical e-book vendors have 18 apps, which obviously stacks the odds in their favor.

What's interesting about this is that this news suggests that the iPhone really is a new breed of mini-computer in that people are using it for passive activities such as reading as well games and for interactive tasks such as e-mail.

Books are also currently the fastest growing category in the App Store up 285 percent in the last three months.

For the record, I use a Blackberry Curve as my main device and own an iPod Touch.

Follow me on Twitter @daveofdoom

Dave Rosenberg dishes up "Software, Interrupted" with nearly 15 years of technology and marketing experience that spans from Bell Labs to multiple start-up IPOs to open-source enterprise software companies. He is co-founder of MuleSource and currently serves as the general manager of Hardy Way. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can contact Dave via e-mail at softwareinterrupted@gmail.com or follow him on Twitter @daveofdoom.
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by jabberwolf May 1, 2009 3:45 PM PDT
ebooks?
You're kidding right?

The kindle barely makes it because its just big enough to read comfortably.
Reading anything in the iphone is short term only.

Keep looking at how many apps are actually used after purchase, not many.
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by M C May 1, 2009 11:25 PM PDT
No kidding here. You would be surprised at how many people can be found reading on their iPhone.

And what does "short term only" even mean? For me, for example, Google Reader on iPhone has now replaced the morning paper at the coffee shop. (But you're kind of right though, iFart has lost its charm.)

And there have been demonstrations of how text on the iPhone is almost as large in landscape mode as text on the Kindle. So yeah, further looking reveals stuff - just not what you think it would.
by bluemember May 7, 2009 8:42 AM PDT
iphone's advantage over the kindle is the games, recipes, sound effects and naked girls apps. As long as there are apps like the "Hottest GIrls" app from allenthegeek.com , Kindle will never win the battle.
by iphoneapps May 1, 2009 8:37 PM PDT
The Toy Lounge of St. Paul MN - http://thetoylounge.com/ebooks - creates iPhone apps for eBooks, children's books, newspapers and magazines among other things. Now that Amazon owns both of the most popular eBook readers for the iPhone, it will be up to independent developers to come up with quality alternatives.

Do you expect Amazon to keep Stanza free and independent as Jeff Bezos says, or do you think Kindle will absorb Stanza? And what will happen to Kindle (the hardware, not the app) if and when Apple comes out with the new iPod Touch Media Pad? An iPod Touch with a 6 or 7 inch screen would be a perfect eReader for any type of publication.
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by lestatdelc May 2, 2009 12:54 AM PDT
Why would Amazon do anything to "absorb" Stanza? Amazon has Kindle as an app available for free. I think Stanza is better, but why would they buy and/or "absorb" Stanza?
by iphoneapps May 2, 2009 10:31 AM PDT
The Toy Lounge says - why would Amazon want two different readers on the iPhone for the long run? There is nothing to keep them from dismantling Stanza and just having an improved Kindle app. And there also is no requirement for them to keep Stanza a free app, or Kindle for that matter.
by lestatdelc May 2, 2009 12:52 AM PDT
Stanza, is a free ebook reader which reads damn near every ebook format out there (including Amazon Kindle, eReader, Open eBook, Mobipocket, .html, PDF, Microsoft LIT, PalmDoc, Plain Text, RTF, Microsoft Word, RAR Compressed, FictionBook, .rar, ZIP Compressed Books, GZIP Compressed Books, Sony Reader, Gemstar/eBookWise, iSilo, Plucker, RocketBook).

It is the one app I use all the time (every day for an hour or two at least). I have the entire works of Shakespeare, Twain, and numerous others downloaded onto it. All of Project Gutenberg is seamlessly accessible for free downloading of public domain works, as well as a host of numerous free, and for purchase ebook sites and vendors.

Just finished reading John W. Campbell's "Who goes there?" the novella that was the basis for John Carpenter's movie The Thing during my lunch break today. Finished Orwell's 1984 last week and started Joseph Conrad's Heart of Darkness this evening.

Oh, and those complaining about type size, you haven't a clue as to what you are taking about. I can make any book display with larger type than any dead-tree book out there and have full control of what font, font color, page color, etc.
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by rapier1 May 2, 2009 8:02 AM PDT
So how many hours of read time to you get on the iphone on a single charge?
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by dctechguy May 4, 2009 11:10 AM PDT
I have logged at least 6 hours reading time on my iPhone using the Kindle app, with plenty of power to spare. And I have the original iPhone, which probably has poorer power management than the newer 3G.
by runswithscissorsXX May 2, 2009 6:41 PM PDT
after about a year of ownership, stanza is just about the only app i ever use anymore on a daily basis. the games are all 1980s quality (with slightly better graphics/physics), most of the other apps are only useful when away from my hometown (not very often) or can be found on the internet.

but yes, stanza drains batteries. i can read maybe 5 hours a day (i have a lot of boring classes) before needing a recharge.
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by G1HappyGuy May 3, 2009 5:43 AM PDT
I just bought an iPhone and think a book would be hard to read on it.
But I do love the Skype app and the JigSee game....
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by cvaldes1831 May 3, 2009 8:58 PM PDT
Good God, this is utterly the most moronic analysis I think I've ever read here.

E-books are easy to develop. It's basically just text. Games are difficult to develop.

I own a ******* iPod touch and regardless of the software and battery life, it still sucks as an e-book reader. The screen is way too small.

Let's see some decent reporting from CNET, not this garbage.
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by rickbroida May 4, 2009 5:54 AM PDT
I've been an e-book fan forever, and the iPhone is by far the best device yet for reading them. Those who knock it because "the screen's too small" obviously haven't tried it. Every single time I show an iPhone e-book to a skeptic, they flip a few pages and say, "Huh! That's not too bad!" Give it a try, naysayers!
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by cvaldes1831 May 4, 2009 7:05 AM PDT
WAKE UP, YOU ARE NOT PAYING ATTENTION.

I have tried Stanza SEVERAL TIMES on my iPod touch and indeed it does suck. The screen is fine for short-form writing (like newspaper articles and blog entries), not longer format writing. It's the same with video. It's fine for short clips, but not good for full-length feature films.

I downloaded Stanza and at least one other e-book reader to try reading on my iPod touch. The application isn't the problem. IT'S THE PUNY LITTLE SCREEN.

How many g*ddamn times do I have to say it? E-BOOK READING ON THE IPHONE/IPOD TOUCH SUCKS!
by rapier1 May 4, 2009 7:31 AM PDT
If an app can't display at least as much text as a paperback in a legible size at one time its really not worth the hassle. Maybe it will work for shorter information but for novels there is a certain rhythm you get into and constant scrolling or button pressing interrupts it.
by stuntman_mike May 4, 2009 8:35 AM PDT
I thoroughly enjoy using the iPhone as an eReader. I don't find the text too small at all and I like the novelty of being able to take hundreds of books with me without having to carry actual books, for one, or even another eReader device.

Using all caps to tell people to "wake up" is pointless and juvenile. Just because you don't like to read books on it doesn't mean that many of others can't, and don't love to.
by cvaldes1831 May 4, 2009 10:07 AM PDT
Saying "Those who knock it because "the screen's too small" obviously haven't tried it." is WRONG.

That assumes that everyone who tries it will like it. THAT IS WRONG.
by imcoolerthanyouare77 May 4, 2009 5:24 PM PDT
I have been a Windows Mobile user for several years now. My current device is the HTC Touch Pro, and I have over 500 ebooks currently synced to it. I read constantly, hours a day, and honestly can't remember the last time I picked up a "dead tree" book.

Please don't bash me about the Windows phone, I think there are good and bad about Windows, Iphones, and Blackberrys. My point is that my screen is MUCH smaller than the Iphone, and I never have any problems reading on it.
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About Software, Interrupted

In "Software, Interrupted," Dave Rosenberg discusses disruption in the software market, as well as the products and services that keep business technology norms in perpetual flux.

With nearly 15 years of technology and marketing experience spanning from Bell Labs to multiple start-up IPOs, Dave co-founded open-source software company MuleSource and now serves as general manager of Hardy Way. He also happens to be a U.S. patent holder and a workaholic. Technology is his best friend and mortal enemy.

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