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May 4, 2009 8:31 AM PDT

iPhone or BlackBerry? Service is a major factor

by Dave Rosenberg
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Correction: This report misstated which BlackBerry version recently got a big marketing push from Verizon. It was the Storm.

New data from NPD Group suggests that RIM may have caught up with some of the iPhone marketing hype, taking the top spot in U.S. consumer smartphone sales for the first quarter of 2009. The BlackBerry Curve (of which there are several models across multiple carriers) bested the iPhone for the first quarter of the year, with RIM taking three of the top five spots.

We get a lot of Apple fanboy grief here in the CNET Blog Network, but I'm a BlackBerry user. Personally, I prefer the BlackBerry keyboard and form factor but feel that the iPhone interface and applications are superior.

But more important than the applications or the interface, I need my phone to work. I want it to be able to make calls, receive calls, send e-mail, etc. The iPhone, for all its glorious features, is at best a mediocre phone with occasionally terrible coverage.

AT&T, the lone iPhone carrier in the United States, has been slow to fix network issues and slow to respond to customer complaints, and it lacks a certain amount of customer service social grace. Most of the gadgety or techie types of people I know who don't use the iPhone avoid it entirely because of AT&T.

Realistically, there should always be more BlackBerrys sold than iPhones simply because of network diversity. While the iPhone may be acceptable--even good as a business smartphone, the spotty coverage and weak customer service makes the device a questionable choice for on-the-go business users.

The Blackberry Storm got a big marketing push from Verizon that no doubt helped grow the customer base, but the Storm is not an iPhone killer.

I'm looking forward to seeing what RIM has to offer in the future, as well as seeing if/when Verizon will finally get the iPhone. Until then, I'll stick with the BlackBerrys, which, despite the occasional random java error and simplistic user interface, have served me extremely well for the last five years.

Follow me on Twitter @daveofdoom

Dave Rosenberg dishes up "Software, Interrupted" with nearly 15 years of technology and marketing experience that spans from Bell Labs to multiple start-up IPOs to open-source enterprise software companies. He is co-founder of MuleSource and currently serves as the general manager of Hardy Way. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can contact Dave via e-mail at softwareinterrupted@gmail.com or follow him on Twitter @daveofdoom.
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Add a Comment (Log in or register) Showing 1 of 2 pages (53 Comments)
by mattaf30 May 4, 2009 9:15 AM PDT
I would expect the Blackberry to outsell the Iphone considering you can get a blackberry from AT&T, Verizon, Sprint, and Tmobile networks, where as the Iphone is ONLY available from AT&T. I would guess that if the Iphone was available on all the networks the way the blackberrys are then it would easily win the top spot for sales. I am a blackberry user, and while the phone and email features work just fine I personally find the phone to be quite.....boring.
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by rmonaghan01 May 4, 2009 11:53 AM PDT
Exactly. This article is data massaging at it's finest.
by Mark_Anderson May 4, 2009 3:07 PM PDT
Really?

Or maybe the iPhone really is just overhyped.
by Renegade Knight May 4, 2009 6:16 PM PDT
The first job of a phone is to work as a phone. If it can't do that, some users will not bother with the device no matter how nice it's non phone parts are.
by Shawn7676 May 4, 2009 9:22 AM PDT
Apples and Oranges, compare the IPhone with the Storm, not with RIMs entire lineup. Also, take out the business users and you'll get a clearer picture of which phone is dominant.
Reply to this comment
by coachgeorge May 4, 2009 9:31 AM PDT
Well,
If we take out the iPhone users that use email or apps, then I guess we are apples to apples.
Talk about spin doctors.
How about we discuss units sold and keep it simple.

Relax Iboy, the phone is not going away. Apple will remain for you to feed the ego with.

Now just breath............
by danmcj May 4, 2009 12:09 PM PDT
I agree. You don't compare touch phones with querty keyboards. Different uses, different markets.

Touch phones are unpractical for heavy texting.

Keyboard phones are unpractical for apps and rich emails.

Unfortunately there is no device available with a RIM like scroll wheel and querty keyboard and an Apple like big touch screen.
As for discussing this and that, of course, we could always go ahead and discuss about numbers shaped the way we like it, but then we're in the fiction domain.
by gggg sssss May 4, 2009 5:23 PM PDT
Windows mobile phones should be in here as well. Cheaper, more versatile, ok no Fart app, but otherwise....
by Renegade Knight May 4, 2009 6:18 PM PDT
Smart Phone vs. Smart Phone. It's a pretty apt comparison. Keyboard vs. Touchscreen (or both) is merely interface and one of the preference choices for those who want to buy a smart phone. My personal choice is both. I like the touch interface right up until I try to key in text.
by darylmonge@mac.com May 4, 2009 9:25 AM PDT
A further interesting question not addressed in the article is Blackberry vs. iPhone sales within the AT&T network. That information could help predict if Apple might be interested in expanding beyond AT&T. Rumors of a new iPhone in June will make the 3Q data interesting as well.
I have to agree with the network observations however. I have AT&T and I find their network coverage and reliability sub-par.
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by Renegade Knight May 4, 2009 6:18 PM PDT
Good point.
by homsie May 4, 2009 9:29 AM PDT
Verizon didn't market the Bold....it marketed the Storm. The Bold is an AT&T blackberry.
Reply to this comment
by daverosenberg May 4, 2009 11:57 AM PDT
Yes--was
by uofmiami May 4, 2009 9:30 AM PDT
The Bold did not get a marketing push from Verizon. You meant the Storm, which got a marketing push on Verizon. The Bold is on AT&T and is a GSM phone.
Reply to this comment
by daverosenberg May 4, 2009 9:44 AM PDT
Thanks--error fixed
by macbookmobileme May 4, 2009 9:31 AM PDT
The iPhone does many things well but nothing great. Having used both Blackberry and the iPhone, I concur that the Blackberry is a better platform for business use. I also agree that Apple would garner many more users if they dropped AT&T. Though I currently use an iPhone - and am an original adopter - I will most likely move back to a Blackberry when my contract expires in June - simply to use another provider. If Apple indeed comes out with an "iPhone lite" as has been discussed on the Verizon network, I'll be there. As full disclosure, I am bullish on both companies (Apple and Research in Motion) and believe they will both continue to grow in the marketplace. However, AT&T is another story. I guess without their strong arm tactics on Apple, they'd be nowhere - which is not such a bad idea.
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by markitwatch May 4, 2009 11:56 AM PDT
I got the 2nd Generation iPhone and as a business user, I found the iPhone's email capabilities beyond sub-par. It just didn't handle things anywhere close to how a blackberry does. Which is why I sold it on eBay and re-activated my old Blackberry 8700c and waited for the Blackberry Bold to come out, which literally does more than I could ever need.

I may not be able to run my fingers through a simulated creek and watch the ripples, but I get emails when I need them and I actually feel connected to the world.
by jayiowan May 4, 2009 9:38 AM PDT
What about CDMA coverage? That aged technology is going away. I don't want to purchase a phone that supports EOL (end of life) technology. This also explains why Apple chose AT&T.

Would you explain this when comparing phones so we know what communication technology to be considered? Thank you.
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by beatnick2 May 4, 2009 12:14 PM PDT
Code division multiple access is what 3G is....certainly isn't end of life technology. I would argue it is still the future of GSM/mobile technology. LTE will essentially combine the strengths of a GSM standard and the CDMA technology. Of course, all you need is a phone with 2 radios and this problem of compatibility is eliminated. (ie any of Verizon's global phones)
by Renegade Knight May 4, 2009 6:20 PM PDT
CDMA has better specs than GSM. Both do the job. Not sure why you think one is yestertech.
by dancedjeric May 4, 2009 9:42 AM PDT
The last paragraph of this article is totally incorrect is it is AT&T that has and is marketing the Blackberry Bold, not Verizon. Verizon has the Storm and while it has the touchscreen similar to the iPhone, is much less the device then was anticipated. The Bold is a much better device by comparison. Also, I think that the device choice is really a personal choice. While one person may love the Blackberry platform, others hate it but love the iPhone platform. Last thing is coverage, some carriers may have great coverage where the other carrier has lighter coverage and vice versa. Some areas have great coverage by all carriers. Again, each user needs to find what fits there everyday needs the best.
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by macewan_ May 4, 2009 10:05 AM PDT
We'll see how the numbers change as other carriers begin carrying the iPhone.
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by macewan_ May 4, 2009 10:07 AM PDT
http://www.macworld.com/article/140232/2009/04/verizon_iphone.html?lsrc=mwiphone
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by Otto Holland May 4, 2009 10:11 AM PDT
Blackberry Curve kicks the iPhone any day of the week. The only thing the iPhone has over any model Blackberry is the "i" fanboys who love anything Apple.

I have a Curve connected to my company Exchange Enterprise and I am happy with it. It contain an 8GB SD card for all my music and video; takes decent pictures AND catch this. I am about to upgrade our Blackberry Enterprise to the lastest version that will enable access to files and folders on my network. Hey, iPhone, catch that if you will...being a fan of everything popular is not worth the price of the device unless you can take full advantage of all aspects of your daily needs.

Frankly, I am not an Apple fan as I hate a locked down device; I prefer to copy and paste anything right to the device and I find the everything Apple/iTune to be as close to a virus as one can get. A total waste of system resources if you ask me.
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by supoman May 4, 2009 1:10 PM PDT
Sorry Otto. I have a curve and I also have an iPod Touch and that APP store is nothing short of incredible. You have an app for almost everything and games galore. If I could have access to all those apps on my Curve THEN it would be a slam dunk.
by mmagliaro May 4, 2009 10:11 AM PDT
I use a Blackberry Curve. I chose it over the iPhone for two reasons: 1. The phone and plan costs for the iPhone are too high, 2. iPhone only supports the AT&T network.
And believe me, I'm a tried-and-true Mac user, but I do not go for this proprietary stuff.
As long as the iPhone is AT&T only, count me out.
Just like Sony's digital cameras, which are great, but can only use Sony's proprietary memory cards instead of standard SD cards. They get crossed right off my list for doing that.

Ditto for anything Windows Media, anything iTunes, etc. Once they lay that "it only works with..." stuff on me, I'm out. I want MPEG/MPEG4 video (not WM), mp3 audio (not WMA or Apple-proprietary...

STANDARDS... you guys.

-------
As for the blackberry, it's hardly glitch-free. It has a nasty penchant for getting into modes where
the audio quits working until you power it off/on. It also freaks out every once in a while for no apparent reason and needs a battery-pull to reset it. The browsers (built-in and Opera Mini) are a complete joke. 90% of the pages I go to are virtually unusable on them.

But I've figured out the fixes for most of this stuff, so I guess I'll stick with it for now.
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by daverosenberg May 4, 2009 11:58 AM PDT
I'm in complete agreement with all of your comments. The BB recently started crashing on me when I try to view missed calls. But, AT&T makes it
by Marauder62 May 4, 2009 10:26 AM PDT
You know, I was just had a similar discussion with one of my co-workers this morning. I had a Curve with AT&T, but I lost it. (Long story). So I used the occasion to get an iPhone. After 45 days with it I have determined that it is a great mobile gadget, but only an Ok phone and communications device.

I miss voice dial. Yes I know there's an app for that, but the Blackberry does it natively with a hardware button. With the iPhone I have to open the interface, start the application, and then voice dial.

I miss mail showing up on my phone almost immediately. I miss the real keyboard. I miss the red LED letting me know I have a message. I miss being able to easily create my own free ringtones. Yes, I know, you can create ringtones with the iPhone but I don't have the time to jump through hoops.

The apps available for the iPhone are kinda cool, but how many of them are really useful for an extended period of time? Most of them are novelties. The top sellers at the App Store are consistently dopey time wasters. Weatherbug is an exception, but that is hardly iPhone specific.

I'll stick it out through iPhone 3.0, but unless something earth-shattering happens I'll be going back to a Blackberry come December.
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by CJP Photos May 4, 2009 10:37 AM PDT
Received my FIRST Blackberry Curve about two weeks ago after doing some major Internet research and talking w/fellow Curve owners. Everything I've read and heard about the Curve has been correct. A wonderful phone. Call clarity is the BEST I've ever heard. I'm a Verizon Wireless customer and after having been w/AT&T briefly a few years back, I won't EVER return to AT&T. Coverage was HORRIBLE! I'm sticking w/Verizon and my Curve. Best phone/service going.
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by rastar May 4, 2009 12:14 PM PDT
This post hits the nail on the head, it's all about the network and call quality and as an iphone user I would switch to verizon in a heart beat if I could, but keep my iphone. Ask anyone with a jail broken iphone and they will tell you that the AT&T network is the biggest drawback to any iphone. Blackberry's are good for business (road warriors mostly) since the smaller screen allows for a longer battery life at the moment, but from an entertainment/all-in-one device, the iphone wins hands down.
by crackizzle May 12, 2009 6:22 AM PDT
Honestly I think I must be the only person in the world who enjoys AT&T's coverage. I live in Michigan and their coverage on the whole is second to none. In west Michigan AT&T is worse than Alltel, but AT&T is better eveywhere else. For all of you who think Verizon is the best network, in my national travels that is true, but I have NEVER had a serious problem with AT&T's coverage. Verizon doesn't work in my hometown, nor does it work well indoors in west Michigan.
by crackizzle May 12, 2009 6:26 AM PDT
For the record, I had an iPhone for the better part of a year, but couldn't stand the poor reception it got where my old Sony Ericsson was flawless. I currently use a Nokia E71, and am considering upgrading to the E71x for S60 FP2.
by myfriendmilton May 4, 2009 10:46 AM PDT
I may have read the article wrong - twice - but I am fairly certain it states, "(hint:the phone is better)" in the title and then goes on to list the ways in which AT&T is an inferior network. I agree with previous comments that suggest you cannot pit the iPhone against the entire Blackberry lineup, but I would take that a step further and state that the article fails to even make an effort to prove that any of the Blackberry products, individually, is superior to the iPhone. The lack of investigation or evidence presented in this article hugely apparent. Sorry Dave, but to argue that RIM products are better than the iPhone because AT&T has a terrible network is like saying Microsoft is better than a MacBook because the WiFi connection is weak. Try again...
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by PrdAmrican May 4, 2009 10:47 AM PDT
I have a Blackberry Bold (and an 8800 before that, and a Treo 650 before that) and an ipod Touch. I agree with you except for one thing... the AT&T part. I think folks keep using AT&T as a crutch to their otherwise fine experience with the iphone. Maybe it's the area you are in (I am in the Sacramento Ca area), but AT&T has provided me great coverage for the 21 years I have a cell phone (same number, been upgraded more times than I can count). Here in my office, there are many iphone users. Many don't report any problems, but many do. I have never had any of these issues, nor have any of my other non-iphone co-workers.

I have been using AT&T forever. Well, I think it was Cellular One, then something else, then Cingular and now AT&T. It has been pretty hard to keep up with all the changes. I have used my phone all the way up and down the state, in Nevada, Arizona and in Idaho. The one thing I always liked about this system was the coverage... I get signal when most of my non-AT&T buddies get nothing. Even when I am up in the mountains Jeeping, I can usually find a high-spot and get signal...

I love the Blackberry, and cannot imagine not having it. While I do not have the iphone, I do have the touch... and I agree, the app experience is awesome. Although, cannot imagine who is buying all of those fart apps....
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by Shawn7676 May 4, 2009 11:08 AM PDT
The IPhone was never designed for business users, so why compare it with the Curve?
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by sudcm May 4, 2009 11:20 AM PDT
I am a current iPhone user and made the switch from Verizon to AT&T as many people did when the iPhone 3G became available. I do have to say that having been a subscriber of multiple providers, AT&T has provided me with, by far, the worst coverage of them all. Of course, I can only speak of this in my area. AT&T may be great somewhere else. I do live in Los Angeles though and would expect coverage to be much better than it is. I do love my iPhone and consider really the only drawback to be the service provided by AT&T. I will also likely be carrying a Blackberry bold in the near future as well for company reasons. I will say, however, that if Apple were to work with other carriers such as Verizon, I would definitely make the switch back to Verizon. Ahhhh... the good old days.
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by krootdude May 4, 2009 11:35 AM PDT
Over here in Austria (central europe) you can get the iphone 3g from two carriers (orange and t-mobile) and both have excellent coverage and networks ... both carriers offer the iphone 3g for only 1 Euro ... do i feel compelled to buy one? - nope ... my blackberry curve is my trusted companion and a very reliable phone.
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by garrickk May 4, 2009 11:35 AM PDT
Yes, another Verizon BB -> iPhone 3G customer here too, in the heart of San Francisco. Some regret, some joy.

Like many people here, I get dropped calls on the iPhone, and occasionally the device gets confused on what and how it's connecting (Edge, wait, no 3G, no wait, try this WiFi link, no wait, try Edge again). I don't know when the hardware is to blame, and when the network is to blame, but it's not a great phone. Sitting in my apartment, I have full 3G bars, and still have the occasional dropped call. 3 years with Verizon, I think had about as many dropped calls as I had last month with the iPhone. My friends have similar experiences.

I am also having occasional SMS Txt message sending problems, which actually require a hard reboot to fix. Haven't looked to see if other people have the same issue, or my 6 month old phone has issues. Verizon + virtually any BB device (Storm with latest leaked firmware too) are just much better SMS, MMS, and phone devices. Right now anyway. But OS 3.0 is going to be a panacea, right?
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About Software, Interrupted

In "Software, Interrupted," Dave Rosenberg discusses disruption in the software market, as well as the products and services that keep business technology norms in perpetual flux.

With nearly 15 years of technology and marketing experience spanning from Bell Labs to multiple start-up IPOs, Dave co-founded open-source software company MuleSource and now serves as general manager of Hardy Way. He also happens to be a U.S. patent holder and a workaholic. Technology is his best friend and mortal enemy.

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