January 30, 2007 7:36 AM PST

iPod Shuffle gets the color treatment

Apple added splashes of color to its iPod Shuffle lineup Tuesday, offering the tiny music player in four bright hues, as well as the original silver. Shuffle's new colors

The iPod Shuffle now comes in a choice of pink, green, blue, orange and silver. And while Apple touts the trendiness of the new colors, they can play a practical role for those who have trouble locating the half-cubic-inch device when glancing about a room.

Apple's application of color to the 1GB player comes three months after the debut of the device, which initially was offered in only silver. The player was unveiled in September by Apple Chief Executive Steve Jobs, but iPod fans had to wait until November 3 for the formal launch.

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Apple iPod Shuffle, silver, Apple Computer, Apple iPod, music player

3 comments

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Competition...
Ah... Nothing like good competition!
Apple is coming late (again) for the party, but it is better than nothing...
<a class="jive-link-external" href="http://www.q-be.net" target="_newWindow">http://www.q-be.net</a>
Posted by aemarques (162 comments )
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Right...
I'm sure they decided to add color because they were losing tons of sales to this small company no ones ever heard of. I'm not knocking the company, but be serious...
Posted by crue24 (47 comments )
Reply Link Flag
Right...
I'm sure they decided to add color because they were losing tons of sales to this small company no ones ever heard of. I'm not knocking the company, but be serious...
Posted by crue24 (47 comments )
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