February 27, 2008 11:48 AM PST

iPhone finds favor with business users

iPhone finds favor with business users
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Wireless carriers offering the iPhone may be concentrating their efforts on consumers, but research suggests they shouldn't neglect business users, who apparently love the touch-screen interface.

The Apple device beats the competition hands down when it comes to user-satisfaction rates, according to a survey of enterprise smartphone users in the U.K.

More than half (59 percent) of iPhone-owning business customers said they are "very satisfied" with the device, according to the survey, by emerging-technology research company ChangeWave Research.

Research In Motion's BlackBerry--which has the lion's share of the enterprise market--ranked second, with just under half (47 percent) of those surveyed being "very satisfied" with the device. Nokia came third (with 40 percent), followed by Samsung Electronics (30 percent), Motorola (25 percent), and Palm (10 percent).

"It is a very interesting launch product and, once it has settled into use, the price should become more realistic," said Alastair Behenna, chief information officer at IT-management specialist Harvey Nash. "If nothing else, it will act as a catalyst to other manufacturers, and the competitive evolution of the iPhone will definitely be worth keeping a watching brief on."

In the U.K., wireless carrier O2 UK recently told ZDNet UK that it is working with Apple on hammering out rates for business users. O2 said it is hopeful the fee schedule will launch at some point this year.

Natasha Lomas of Silicon.com reported from London.

See more CNET content tagged:
business user, wireless carrier, survey, O2 Plc., Apple iPhone


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A percentage of a percentage of a percentage?
"More than half (59 percent) of iPhone-owning business customers said they are "very satisfied" with the device, according to the survey, by emerging-technology research company ChangeWave Research."

That's 59 percent of all iPhone owners who use them in business. Now we need to know what is the percentage of total iPhone users who use their phones for business is. There are roughly 4 million iPhones sold at this time- but it's unclear how many are actually activated and in use currently. How many of those 4 million units are used for business? Take that number, now lop 59% off that and you'll have a closer number to work with.

We're dealing with a percentage of a percentage.

What are the real numbers?
Posted by Vegaman_Dan (6683 comments )
Reply Link Flag
The article speak of...
...business users being satisfy with the iPhone.

It is not necesary to know what percentage of owners uses the
iPhone in business.
Posted by lmasanti (293 comments )
Link Flag
I think...
I think I read somewhere that closer to 77% of regular consumers were saying they were "very satisfied" with the phone. I was one of those people.
Posted by coryschulz (326 comments )
Link Flag
Dan doesn't like Apple anything
We get it Dan, you don't like anything Apple.

Get out much?
Posted by technewsjunkie (1265 comments )
Link Flag
expansion of iphones?
So you think eventually they will expand the iphone to add document software and other programs? This is my biggest hold out on the iphone.
Posted by whozethere (4 comments )
Reply Link Flag
there is already limited document support
on jailbroken iphones.... In fact i think the new "authorized" SDK is suppose to allow developers to address this as well
Posted by rnieves1977 (105 comments )
Link Flag

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