It's a common story: people are interested in the clean energy business but don't have a clue how to get in.
On Tuesday, CleanLoop was launched as a job search site dedicated to the clean-tech industry.
It appears to be oriented toward people who have worked in the technology business and are looking to make a change, as many IT professionals already have.
The company blog offers some tips and a dose of reality:
Remember that most cleantech companies, at least those on CleanLoop, are backed by investors who want a return on their money. If they couldn't make money saving the planet, then they wouldn't invest.
A lack of skills is one of the biggest hurdles for the clean-tech industry.
In a survey earlier this year, research firm New Energy Finance and recruiting firm Heidrick & Struggles queried 75 executives in clean-energy companies around the world and found that the lack of technical and managerial talent in the field is a problem.
Thirty-seven percent of respondents said that the recruitment issue is "very serious," and 59 percent said it was "moderately serious."
Maybe I shouldn't come to the office anymore. Working from home would treat the planet better, according to the American Electronics Association.
The trade group issued an Earth Day report Tuesday encouraging employers to expand telecommuting, partly to help cut carbon emissions and use of electricity. Among its arguments:
Click here to see all of News.com's Earth Day 2008 stories, photo galleries, and more.
If everyone who could perform a job remotely did so just 1.6 days per week, $4.5 billion worth of fuel would be spared. That would prevent the release of 26 billion pounds of carbon dioxide each year, according to the Environmental Protection Agency.
Nearly half of workers commute more than 20 miles total every weekday, according to a 2006 study by the University of Maryland.
Some 45 million people work remotely, according to the Telework Coalition. Employees of IBM, for one, take novel approaches, such as using Second Life to interact.
Various studies show that telecommuting helps to lure attractive employees, prevents them from burning out, and saves companies money. The American Electronics Association promotes telework for potentially bringing parents, retirees, and others with scheduling constraints back into the workforce as baby boomers retire.
That's all good news for providers of Web-based software and broadband services seeking yet another marketing angle.
Online collaborative software, for instance, can reduce a company's paper waste and reduce IT management expenses. The makers of Cisco's WebEx, Google's apps, and others push telecommuting as a "green" practice.
However, telework has downsides. It may help families better balance their personal and professional lives, but it can also can lead to working around the clock, thanks to always-on gadgets. Americans have paltry vacation time as it is, compared with Europeans.
And although workers can deduct many expenses of a home office, utility bills for maintaining one can be expensive.
Plus, companies need to ramp up security measures when allowing a worker to toil on a virtual private network, or cart around a laptop loaded with sensitive data.
Congressional bills have been introduced that would force federal agencies to set up telework programs. Part of the reasoning has been to keep people working despite emergencies such as a natural disaster or terrorist strike.
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