NEW YORK--"I'm anti-tax, but I'm pro-carbon tax," Tesla Motors founder Elon Musk said onstage at the Wired Business Conference here Monday--a remark that prompted interviewer and Wired editor-in-chief Chris Anderson to quip that he was a "true Silicon Valley libertarian."
Tesla Motors Chairman and CEO Elon Musk
(Credit: Tesla Motors)Gasoline "should probably be $10" per gallon, said onetime PayPal co-founder Musk, who is also attempting to make sending satellites into space cheaper with a start-up called SpaceX. "I'm not paying for the true cost of gasoline at the pump...since nobody's explicitly paying for the CO2 capacity of the oceans and atmospheres, it's getting consumed. We will pay for it down the road, but we are sort of ignoring it for now."
Musk's company has put out the Tesla Roadster, a pricey sports car that runs exclusively on electric power. On the way is the Model S, a more affordable sedan. Separate from the technology, Tesla has gained a reputation for financial difficulties and corporate bickering. Earlier this month, former CEO Martin Eberhard sued Musk and the company for libel and breach of contract.
Musk's rash attitude and devotion to cutting-edge innovation has constructed him as a figure less than willing to compromise. He didn't sound too satisfied, for example, with the level of innovation in the Toyota Prius, the car that is practically synonymous with environmental consciousness in the auto industry.
"A Prius is not a true hybrid, really," he said. (A plug-in Prius is on the way.) "The current Prius is like, 2 percent electric. It's a gasoline car with slightly better mileage."
That said, Tesla shines quite a bit brighter due to the utter disarray of the U.S. auto industry, with major automakers falling into bankruptcy and Detroit in a continuing downward spiral. This, according to Musk, was the inevitable result of a completely broken system.
"Great companies are built on great products," he said, and when those products take a turn for the worse, so does the company. Automakers, Musk theorized, focused too much on the money rather than innovation. "The path to the CEO's office should not be through the CFO's office, and it should not be through the marketing department. It needs to be through engineering and design."
Musk said that unions weren't inherently the problem but the way that they were structured was. "It's not out of the question to have unions. But if they do have a union, they've got to understand that they're on the same side of the company," Musk said. "I really am kind of against having a two-class system where you've got the workers and the management sort of like the nobles and peasants." In other words, Musk thinks Detroit could use a dose of Silicon Valley corporate culture.
Surprisingly, Musk implied that Detroit will survive. "I think it'll probably be a healthier place. This has been somewhat cathartic. Maybe, I think, maybe I'm being overly optimistic, but I think this will be a cathartic experience," Musk said. "I think GM and Ford, maybe not Chrysler, but GM and Ford will come out of this healthier...and more competitive."
He wants Tesla to be part of that, obviously.
"I'd like to take up some of the manufacturing plants," he said. "When the mess gets sorted out I'd like to have a conversation with whoever's in charge."
The Massachusetts Institute of Technology is kicking off a competition to award $200,000 to entrepreneurs in the green-energy field.
The MIT Clean Energy Entrepreneurship Prize, announced Wednesday, combines two existing prizes and increases the prize money.
The revamped contest pulls in sponsorship from the U.S. Department of Energy and NStar, an electric and gas utility based in Massachusetts. In addition to receiving cash or services, competitors will also get mentoring from experts as they develop their business plans.
Sponsors hope the competition will accelerate the pace of innovation and energy.
"We want to help these entrepreneurs get their great ideas and possible solutions to the nation's energy needs off the drawing boards and into the homes and businesses of our customers," NStar CEO Tom May said in a statement.
The prize is part of a campuswide initiative related to sustainable energy that was launched by MIT President Susan Hockfield last spring.
In the past three years, there has been an avalanche of venture capital money into clean tech businesses, with solar and biofuels attracting the most investment.
But the field is still trying to pull in a steady flow of entrepreneurs and experienced business managers, with many people trying to make the jump from the IT industry to clean energy.
The new contest combines what were formerly known as the MIT $100K Business Plan Competition and the Ignite Clean Energy Competition.
The contest begins February 15 on MIT's campus in Cambridge, Mass. In addition to the grand prize, there will be three secondary prizes of $20,000 each. Winners will be announced in mid-May.
(Credit:
SuperGreen Boards)
My colleague Hunter Smith of frog design has used his entrepreneurial spirit to launch a budding start-up based on his two greatest passions: eco-design and skateboarding. Hunter's company, aptly named SuperGreen Boards, employs some of the most advanced eco-friendly technologies for producing custom longboards, slalom, and speedboards.
SuperGreen Boards uses bamboo, which is not only beautiful, strong, and flexible but is also sustainably harvested. Maple wood, known as the gold standard for skateboards because of its strength under the pressure of the rider, takes a minimum of 100 years to mature before it can be used. Bamboo, in comparison, takes only five years for a stalk to mature, converts eight times more CO2, and is 17% harder than maple. Adding even more strength to the board, Hunter uses a fiberglass alternative made entirely of finely woven strands of bamboo fiber, and bonds it to the board using very low VOC (Volatile Organic Compound) epoxy. In the next few months, Hunter is hoping to convert from low VOC to a soy-based epoxy as the technologies become available.
Hunter says: "I'm delighted to see skaters adopt a green mentality and a desire to preserve the Earth for future generations. I am proud to provide boards for down-to-earth, eco-conscious riders with an eye for style."
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