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February 11, 2009 12:48 PM PST

Google Maps, MapQuest neck and neck

by Stephen Shankland
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MapQuest has forestalled Google Maps' steady encroachment on its online mapping market share over 2008--for now.

"In late December, it looked like Google Maps was ready to overtake MapQuest," said Hitwise analyst Heather Hopkins in a blog post Wednesday. But MapQuest has added some new features in recent months, "perhaps...helping MapQuest regain a foothold," she said.

Google Maps has steadily carved away MapQuest market share in the U.S., but hasn't attained the No. 1 spot.

Google Maps has steadily carved away MapQuest market share in the U.S., but hasn't attained the No. 1 spot.

(Credit: Hitwise)

By February 7, MapQuest had 39.5 percent online mapping visits in the United States, compared to 35.7 percent for Google, Hitwise said.

MapQuest gets most of its traffic directly from its own site, but Google Maps gets a lot of traffic from small maps blended into Google's search results. "Sixty-one percent of visits to Google Maps came directly from Google last week," Hopkins said. And perhaps needless to say, Google remains the dominant search company by far, vastly outpacing AOL, which operates MapQuest and actually relies on Google for its own search results.

MapQuest is adding more new features, too. It plans to widen the map on its new map-focused site and add local blog feeds to its MapQuest Local site, for example.

Stephen Shankland writes about a wide range of technology and products, but has a particular focus on browsers and digital photography. He joined CNET News in 1998 and since then also has covered Google, Yahoo, servers, supercomputing, Linux and open-source software, and science. E-mail Stephen, or follow him on Twitter at http://www.twitter.com/stshank.
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by explorer5 February 11, 2009 1:31 PM PST
It's shocking that people still use MapQuest. I stopped using MapQuest years ago when they stopped updating the technology behind the site but added ads surrounding every pixel on the page. Not only that - but the directions were ALWAYS wrong! They took you completely out of your way and were just plan wrong! Its ashame that the service that started online mapping fell so far behind - but its also amazing that people are still dumb enough to use it.
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by Gasaraki February 11, 2009 2:29 PM PST
I use Google Maps extensively because I felt the exact same thing you did. However, recently I went to Mapquest to see if they finally updated their stuff and I was surprised. It gave me better directions to a place I was going. I also like the Navquest maps compared to the TeleAtlas maps Google uses.
by abcd9009 February 11, 2009 3:46 PM PST
Google Maps is great but I completely agree with @Gasaraki. Navquest is far better than TeleAtlas, especially if looking at North America. For EU, TeleAtlas is pretty good. Last week I was trying to find an address in San Jose and was unable to find on Google Maps was found it on Map Quest.
MapQuest has definitely improved but it's still trying to catch up to Google Maps. I wonder if anyone still uses Yahoo Maps!!!
by codynews February 11, 2009 2:01 PM PST
Yeah. Mapquest is a pile. I haven't been there in forever. Once google maps came out and let you scroll around and zoom in and out, that was it for mapquest.

I'm too lazy to check but does mapquest still have the North/East/South/West and zoom buttons that reload that page? What a joke.

That said, I've switched from Google Maps to MS Live Maps just because I'm trying to stay away from google (due to their left wing activism -- yeah, sorry if I'm a broken record. I miss gmail :()
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by shootthecops February 11, 2009 2:06 PM PST
people say google is a one-trick pony, but google maps & google earth are very feature rich and much more accurate than mapquest. i admit though that i havent tried MS Live Maps yet, just because i'm trying to stay away from a fascist corporation.
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by codynews February 11, 2009 2:22 PM PST
MS fascist? How so? Do you know what Fascism means?

But you're okay with Google using their size in the political landscape? I guess you don't mind as (I assume) you share their left wing political views.

PS: MS Live Maps has the "Birds Eye" view feature. So not only does it do everything that Google maps does, but Live Maps does more.

I'm glad I switched (politics aside).
by gatekeeper30 February 12, 2009 11:41 AM PST
yeah, i totally agree with shootthecops....MS is definitely a FASCIST corporation
by gggg sssss February 11, 2009 5:42 PM PST
almost forgot Mapquest existed.
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