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August 26, 2008 8:35 AM PDT

Google Earth shows cows point north

by Adam Richardson
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My grandparents in England had cows on their farm so I've always had a lot of affection for them, and was delighted to read this story from the Los Angeles Times indicating a "hidden cow power." Turns out cows may have internal compasses much like birds and bees do for orienting themselves to magnetic north.

Using satellite images on Google Earth, German scientists were able to see that all over the planet, cows stand with their bodies pointing to magnetic north.

Studying photographs of 8,510 cattle in 308 herds from around the world, zoologists Sabine Begall and Hynek Burda of the University of Duisburg-Essen and their colleagues found that two out of every three animals in the pictures were oriented in a direction roughly pointing to magnetic north.
The resolution of the images was not sufficient to tell which ends of the cows were pointing north, however.

You have probably seen how cows will tend to face together in the same direction in a field, usually to face head on into a wind (reduces heat loss) or sideways to the sun (maximize heat gain), but because the photos on Google Earth are so widespread and taken in generally good weather, it appears that cows have a "default setting" of north-south orientation when local conditions don't override it.

As one of the researchers said, "This is an incredibly neat use of Google Earth. This is a study we would not have dreamed about doing five years ago."

Not just crowd-sourcing -- it's herd-sourcing!

Adam Richardson is the director of product strategy at Frog Design, where he guides strategy engagements for Frog's international roster of clients, envisioning and creating new products, consumer electronics, and digital experiences. Adam combines a background in industrial design, interaction design, and sociology, and he spends most of his time on convergent designs that combine hardware, software, service, brand, and retail. He writes and speaks extensively on design, business, culture, and technology, and he runs his own Richardsona blog. Adam is a member of the CNET Blog Network and is not an employee of CNET.
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by David_N_Wilson August 26, 2008 10:31 AM PDT
Really? Until this they couldn't dream of such a study...and I can't dream of a reason it could have any relevance now. Just because Google Earth makes a study possible doesn't mean someone should fund it...

Hhrumph.

DNW
Macabre Ink
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by atici August 26, 2008 10:44 AM PDT
what a research... worth an (Ig) Nobel.
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by Jeff.H August 26, 2008 2:18 PM PDT
Maybe they should come to TX and see them pointing E-W, SE-NW, NE-SW and every other position in between. I live in the country and have cows all around me, they seem to point in all directions all the time.
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by LawkSalih.Com August 27, 2008 1:09 PM PDT
LOL.
by Riquez-001 August 26, 2008 3:16 PM PDT
"two out of every three animals in the pictures were oriented in a direction roughly pointing to magnetic north. The resolution of the images was not sufficient to tell which ends of the cows were pointing north, however."

Hold on a minute. So out of 3 cows, one is facing north, one south & one east.
& whos to say the cow pointing north wasnt in mid turn to face west.
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by atici August 26, 2008 3:32 PM PDT
Still the result on toast landing on the buttered side most of the time is more fundamental:
http://www.iop.org/EJ/abstract/0143-0807/16/4/005/
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by gerrrg August 27, 2008 10:32 AM PDT
The research isn't actually pointing to an internal magnetic compass, but rather, to cows actually using their brains.

It's just an awful shame some humans seem to lack some of the same common sense that other animals have. :P
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by mehamilton August 27, 2008 11:21 AM PDT
If anyone ever asked a rancher, they would have been told that cows will generally graze with their tails pointed to the prevailing wind, especially if the temperature is low or the winds are above 10-15 knots. I doubt anyone thought to correlate the observations to weather and wind conditions. Prevailing winds are usually NW in the winter in the northern hemisphere and +- South in the Summer. Did the study look at southern hemisphere cattle?

Just goes to show that "figures can lie and liars can figure"

My $0.02
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by mehamilton August 27, 2008 11:23 AM PDT
If anyone ever asked a rancher, they would have been told that cows will generally graze with their tails pointed to the prevailing wind, especially if the temperature is low or the winds are above 10-15 knots. I doubt anyone thought to correlate the observations to weather and wind conditions. Prevailing winds are usually NW in the winter in the northern hemisphere and +- South in the Summer. Did the study look at southern hemisphere cattle?

Just goes to show that "figures can lie and liars can figure"

My $0.02
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by jhill2117 August 27, 2008 11:38 AM PDT
Assuming that the satellite photos were taken on sunny days at times evenly distributed throughout the day, wouldn't you assume that 2/3 of the time the sun would be significantly East or West in the sky? Therefore, if it is true that on sunny days the cows like to stand perpendicular to the sun, you would expect 2/3 of them to be pointed North/South. This seems to fit the data presented as well or better than the scientists' proposal.
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by Jeff.H August 27, 2008 1:17 PM PDT
Sounds like a bunch of bull to me ):@
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by NewsReader_ August 27, 2008 1:37 PM PDT
So which way should I point when I am eating a steak?
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by cdean88 August 27, 2008 2:09 PM PDT
Cows don't like standing around with the sun in their eyes???

What a stunning revelation!!
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About Matter/Anti-Matter

Tim Leberecht and Adam Richardson both work for Frog Design, a consulting firm specialized in designing innovative products and services for Fortune 500 clients. On the Matter / Anti-Matter blog, they engage in a debate around questions they face day-to-day in their work, using convergence/divergence as a lens through which to look at the pressing issues in business, culture, and technology. What makes a successful convergent product or a successful divergent innovation? Is convergence a myth that users don't really care about, or is the current state of convergence just not satisfying enough for them to embrace? How much divergence of innovation is good, and when does it just become confusing? How do you stay on top of people's ever changing needs and wants?

They are members of the CNET Blog Network and are not employees of CNET.

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