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May 8, 2009 2:21 PM PDT

Google Chrome ads coming to TV

by Tom Krazit
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Google plans to make its first foray into the old-fashioned world of television advertising with spots promoting its Chrome browser this weekend.

Google Japan had already released a 30-second video promoting Chrome on YouTube, but the company will distribute that video through the Google TV Ads network this weekend as an experiment to see if it can drum up interest in Chrome, its new browser. Google said it's using the research it has done on measuring the relevance of television ads in order to place the Chrome ad appropriately.

Chrome was also featured as part of a huge ad on the front page of The New York Times' Web site Friday, with several different videos promoting the browser. Those are also available, of course, on YouTube.

For a consumer brand of its size, Google does relatively little advertising. It put Chrome ads on YouTube in January, but "house ads" are a little different than network television exposure. Likewise, T-Mobile advertises the "G1 with Google" in hyping up the Android-powered G1, but that's not exactly the same as making Google the focus of the ad.

Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom.
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by Angmarr May 8, 2009 2:44 PM PDT
Wish they improve Chrome before they try to advertise it!

Also, wish they try to target IE instead of Firefox, but that remains to be seen. Either way, I do not see Chrome as any threat for Firefox! especially after 3.5 comes out!
Reply to this comment
by gerrrg May 8, 2009 2:53 PM PDT
What's wrong with Chrome? It was the only browser to survive the Pwn2Own hacker challenge.
by eagledrc May 8, 2009 3:57 PM PDT
Chrome is the browser of the future. Once they get all the addons Firefox has, it will be much superior. The only reason I don't ditch Firefox is the addons.
by MafiaPenguin May 8, 2009 11:41 PM PDT
@eagledrc:
I feel like your comment is heaven!
by cnet-buff May 9, 2009 10:16 PM PDT
The horror part of Google browser is that they are sucking in all nuances and information about you ...

e.g. If your PRIVATE emails have soem reference to some subject or items BOOOOOOOMMMMM !!! Google LATCHES on to that and you see their "Advertisers" associated with those subjects or keywords, coming out of the Google woodwork and appearing in the google email sidebars!!!

You would THINK "YOUR" "PRIVATE" email was ""PRIVATE"" !!! SAME goes for CHROME - nothing will be PRIVATE anymore!!! ---------------- Next they will be WATCHING you via the PIXELS on your monitor !!! ITS COMMMMIIINNNNNNNG !!! and then it will be "...They are here! "... poltergeist fashion ..."

Beaware of the new "BEAR" !!!
by monkeyfun14 May 8, 2009 3:17 PM PDT
Pushing it a bit are we not? I mean what a gigantic waste of cash to advertise something on the air that is not making you money.
Reply to this comment
by eagledrc May 8, 2009 3:58 PM PDT
You display your lack of intelligence by arguing that Google does not know what it is doing. It has a master plan to conquer the world, and it is working so far...
by Super2online May 8, 2009 4:30 PM PDT
eagledrc,
Evidently you haven't noticed...the world doesn't want to be conquered. Everyone is waking up to the dangers of another monopoly and fighting back.
by selfkill May 9, 2009 7:49 PM PDT
Of course it makes them money. Their browser is built upon their services (such as the homepage of the browser being GOOGLE.com). So their services have their ads on it and in return they expect people to click on those ads to make them even more money. You didn't think they were shoveling loads of cash out to Mozilla and Opera for no reason did you?

What's ironic is that they're backpedaling to "old fashioned" TV ads. I guess even they don't have confidence in their own advertising platform anymore.
by bobmarleypeople May 8, 2009 3:43 PM PDT
A cool advert, but as monkeyfun14 says, how pointless to advertise something that's not making money. The same could be said for even making the bloody thing. Same also goes for Apple Safari and Micro$oft Internet Explorer. They don't make money from it, so they should spend time making better operating systems and less time making internet browsers and, in Microsoft's case, media players. Apple is exempt from the media player bit, because they actually make money from theirs.
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by Super2online May 8, 2009 4:31 PM PDT
You seem to forget the Zune software player that also makes Microsoft money. When ZuneHD releases, expect there to be much more!
by t8 May 9, 2009 1:02 AM PDT
It's not about money, it is about control. Once you have a measure of control, you can make money in other ways. But if you have no control, then you loose the ability to market other things related.
by mjconver May 8, 2009 3:52 PM PDT
No Adblock == No Chrome
Reply to this comment
by indiemixer May 8, 2009 4:55 PM PDT
I'll second that.
by t8 May 9, 2009 1:03 AM PDT
Good for you.
No ads, not Internet.
But you might be to young or naive to know how the world works.
by Li1t May 9, 2009 1:09 AM PDT
Are you aware that there's a plugin called AdSweep for google chrome that does something similar? Found this post here:
http://www.fritscher.ch/blog/2009/04/20/google-chrome-adblock-without-proxy/

There are many more ways to block ads than AdBlock. Personally I use a hosts file which redirects many advertising URLs to 127.0.0.1 (loopback to your own machine, thus it won't load). If you're worried about rogue javascript, you might want to look into NoScript, which blocks scripts unless they are white-listed (basically, white-listing is about the most secure strategy).

There's a program called Privoxy, which is capable of performing similar tasks by acting as a proxy which filters-out undesirable scripts and ads. See this post here, from the same blog:
http://www.fritscher.ch/blog/2008/09/03/google-chrome-adblock-with-privoxy/

No, this isn't my blog, I was originally just gonna post about privoxy and the hosts file until I found that article that mentions AdSweep.
by karpenterskids May 8, 2009 3:58 PM PDT
Yeah, I saw Chrome's ad a few days ago on Hulu...I'd install their browser, but they don't have a Mac version yet, so I'm forced to wait for now.
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by Super2online May 8, 2009 4:32 PM PDT
Your not missing anything, think Firefox with a superiority complex.
by t8 May 9, 2009 1:04 AM PDT
Chrome is the best, just as Gmail and Google search is.
It is simple, intuitive, fast, and light.
by dPatwardhan May 8, 2009 6:04 PM PDT
lol! Even google has something that it cannot spread with just the word of mouth. It has to go the old fashioned way to tell people about it. As I am concerned, Google Chrome without Google's toolbar is simply not an option.
Reply to this comment
by Li1t May 9, 2009 12:58 AM PDT
Why do you need the google toolbar? Google chrome sends google all your data without needing to resort to a plugin.

Personally, I like chrome, but don't use it. It's fast and easy to use, but I'd prefer it if there was an option to not send your entire browsing history every time you type something into the address bar.

Also, a noscript or equivalent plugin would be nice. I know that Privoxy can do it, but IMHO Privoxy is an ugly solution.
by Savage77 May 9, 2009 3:51 AM PDT
The reason they are doing that is because people aren't catching on to it. It is the people! not google!
by forever4now May 8, 2009 11:49 PM PDT
IE has and continues to imped open web standards. When will IE support HTML5? Surely, it will be the last.

People need to migrate ASAP to either Chrome, Firefox, Safari or Opera, so that web developers can begin to implement more advanced web sites using HTML5.

Check out this cool demo of Gmail using HTML5:
http://www.youtube.com/watch?v=VmjxmOtNZCk
Reply to this comment
by monkeyfun14 May 9, 2009 2:53 PM PDT
MS has made IE8 more standards compliant and continues to do so.
by 3rdalbum May 9, 2009 6:31 AM PDT
Google Chrome's default search engine is Yahoo. No, it's Google!

Internet Explorer's default search engine is Microsoft Live Search.

Switch computer-illiterate people away from IE and to Chrome, and you also switch their search engine. It's more permanent than merely telling people how to change their default search engine, as an update from Microsoft could switch it back to Live Search.

And, of course, search (or rather, ads while you are searching) is what Google makes money from.
Reply to this comment
by monkeyfun14 May 9, 2009 8:23 AM PDT
What?

Microsoft is not aloud to modify programs that are not theirs...
by jinx101a May 9, 2009 9:02 PM PDT
MS isn't in the habit of switching people's search providers after they change it, even on their own browser... so why would they do that on Google's. Windows updates don't patch or change 3rd party software unless said 3rd party software has a shared component (and even then, it doesn't make settings changes like that).
by farker1 May 9, 2009 12:57 PM PDT
The ad is ridiculous - it does not say what it advertises. We know what Google chrome is, but does Joe Sixpack?
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by washrice May 9, 2009 1:48 PM PDT
cool ad
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by jinx101a May 9, 2009 8:59 PM PDT
Even if Chrome was a great browser (which it's not, yet), the last thing I want to do is use a browser controlled by a company's whose main source of funding is ADVERTISING... at that point, you don't even have to go to Google for them to know everything you're doing. This isn't about the browser itself perse, it's about Google wanting control over everything.

I'll stick with FireFox and IE (I realize some of you just groaned, IE is useful on some sites :P).
Reply to this comment
by thetarget May 9, 2009 11:45 PM PDT
I don't think Chrome will be the 'browser of the future' or anything close to that. The only reason it is safe and fast is because it is simple. Once it offers so called 'user-enhancement add-ons' and other built-in stuff, it will be bulky as other browsers.

this is my 2 cents
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by zextron May 10, 2009 4:17 AM PDT
Not convinced. I'll stick to IE8 as my browser and to google as search engine.
Reply to this comment
by Angmarr May 11, 2009 11:26 PM PDT
Firefox? = )
by WulfTheSaxon May 12, 2009 10:24 PM PDT
http://www.webdevout.net/ie-is-dangerous
by WulfTheSaxon May 12, 2009 5:35 PM PDT
What, no Dromaeo benchmarks?

http://dromaeo.com/
Reply to this comment
by WulfTheSaxon May 12, 2009 10:29 PM PDT
Oops, wrong article. :P
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by Kuler89 May 15, 2009 2:30 AM PDT
Why don't they simply implement google toolbar into chrome ? I prefer Chrome over mozilla but i neeed google toolbar!
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